Associate Director - Client Success: Market Strategy and Understanding

As an Associate Director in the Behavioural Measurement Client Success Team, you will play a critical part by building client relationships, designing research and ensuring that we drive quality data and insights into their businesses with impact.

You will be joining a strong team, which has a core of 4 large clients, including FMCG, luxury and nicotine. You will be working on at least one of these and will also be engaging closely with Directors to identify new opportunities both with existing and with new clients.

You will actively participate in research design and will play a key role in writing proposals and presenting in pitches to help drive the success of our business growth strategy whilst working with colleagues in adjacent teams, broader Ipsos and offshore, you will be responsible for bringing the best of Ipsos to your clients.

Day to day

These are the types of things you can expect to be doing during your day to day, although as Ipsos is a dynamic organisation, this may vary as different opportunities arise:

• Connecting regularly with clients to identify ways to optimise the programme.
• Working closely with Directors to design evolutions to the programme, leading any resulting pilot tests.
• Writing winning proposals both for large programmes and for smaller ad hoc pieces, which sit alongside our programmes.
• Pitching with the team as required.
• Owning questionnaire design or overseeing amendments to existing questionnaires to meet client business objectives.
• Leading client management for the programmes and projects on which you work, responding quickly to requests and managing the team to deliver to these.
• Ensuring quality of presentations in terms of accuracy, having a strong narrative and clear recommendations.
• Presenting with confidence and charisma, both virtually and in person to ensure the research lands with impact.
• Spending quality time with clients beyond project scopes to ensure that you are truly their trusted advisor.

About You

These are the areas of knowledge and expertise that matter most for this role:

• Extensive experience in quantitative market research, with a solid grounding in multi-market programmes and a sound methodological expertise, including surveys and diaries.
• The ability to front large-scale existing programmes to clients as well as the desire to generate new business opportunities.
• Confidence in crafting research designs, tailored to meet client needs, often leveraging AI or synthetic data.
• A high level of comfort with data interpretation and analytics, with a focus on ensuring accuracy and appropriate interpretation.
• A passion for collaborating with clients to identify meaningful insights rooted in consumer behaviour and to advise upon commercially compelling recommendations to drive their business growth.
• Experience of long-term trackers.
• Excellent client management/servicing skills.
• Strong communication skills, both written and verbal.
• Ability to grapple with complexity and problem-solve.
• Great organisational skills as well as the ability to multi-task and balance multiple deadlines.
• Strong numeracy skills and attention to detail.
• Proficiency in using data visualisation and dashboard tools like Excel, Harmoni, Data Liberation or similar.
• Ability to work equally well independently and as part of a larger team.
• Comfortable with networking both within Ipsos and externally.

Behaviours:

• Highly self-motivated and proactive.
• Client-focused.
• Confident and personable.
• Fully Engaged.
• Supportive.
• Analytical thinker.
• Detail-oriented.
• Resilient, flexible and agile.
• Empathetic, with good active listening.

We offer a comprehensive benefits package designed to support you as an individual. Our standard benefits include 25 days annual leave, pension contribution, income protection and life assurance. In addition, there are a range of health & wellbeing, financial benefits and professional development opportunities.

We realise you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application. We have a hybrid approach to work and ask people to be in the office or with clients for 3 days per week.

We are committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients.

We are proud to be a member of the Disability Confident scheme, certified as a Level 2 Disability Confident Employer. We provide an inclusive and accessible recruitment process. Your application will be reviewed by someone from our Talent Team who will be in touch either way to let you know the outcome.

Ready to have an impact? Apply now!

About the Team

The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein.

We also specialize in brand equity, brand assets, brand stretch and open category opportunities.

About Us

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights.

Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!