At a Glance
- Tasks: Lead digital marketing efforts for a legendary brand, driving online engagement and bookings.
- Company: Join Hall & Woodhouse, a family-owned brewery with a rich history and inclusive culture.
- Benefits: Earn up to £46k, enjoy health perks, discounts, and flexible working options.
- Other info: Be part of a diverse team that values collaboration and innovation.
- Why this job: Make a real impact in hospitality marketing while working with a renowned brand.
- Qualifications: 5+ years in digital marketing, ideally with hospitality experience.
The predicted salary is between 46000 - 46000 £ per year.
Hall & Woodhouse is the Dorset based brewer of the award-winning Badger ales; and owner of over 170 high end pubs, restaurants and inns throughout the South of England. Founded in 1777, H&W is a family-owned company that blends the best traditional values with a progressive and inclusive approach to business. We have a great opportunity for a career minded professional to fulfil a key role in our Hospitality Marketing team, reporting to the Head of Hospitality and Marketing – Managed Houses.
Your rewards as a Digital Marketing Manager at Hall & Woodhouse:
- Up to £46k salary per annum based on your level of development in the role
- A comprehensive package of lifestyle benefits covering health, pension, wellbeing, drinks allowance and discounts
- Combination of working from home and from our brewery in Blandford, Dorset
The Role:
The Digital Marketing Manager is responsible for the delivery of all digital marketing including websites, e-CRM, SEO, paid digital advertising & social media. The candidate will have a strong background in hospitality marketing or a relatable industry with a key understanding & interest in digital channels.
Key Responsibilities:
- Maintain & develop our websites to be best in class
- Deliver key additional website projects as are needed
- Utilise the e-CRM system to its fullest potential
- Grow covers & online bookings from paid activity
- Build best-practice and insight-led paid digital advertising, email, social media, and display advertising campaigns to drive covers
- Continue to find ways to grow & develop new audiences and increase our emailable database size
- Be the champion of marketing data and draw insights for the department from the e-CRM system
- Act as chief liaison for the key digital agencies across web, social, e-crm and any other digital agencies that we are engaged with
- Manage the ordering app, zonal loyalty scheme and voucher management systems and deliver on these as required
- Support the wider pubs marketing team and commercial umbrella team on any other marketing initiatives, campaigns or promotions as might be needed
- Monitor and report on digital guest journey insights using Google analytics with recommendations across Corporate and Managed websites to increase traffic and interaction
- Act as key point of contact across pubs and houses for PR support
- Lead team to deliver best in class guest comms and campaigns
- Liaise with Pubs Marketing Manager to agree termly support plans for Managed Houses and Business Partnerships
Key knowledge, skills you'll need:
- Degree educated, and marketing qualifications a plus
- 5 years minimum experience in digital marketing with a good understanding of all platforms such as e-CRM, google ppc, paid social and other outlets
- Hospitality experience preferred
Hall & Woodhouse is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you’re passionate about making an impact and thrive in a collaborative environment, we’d love to hear from you.
Digital Marketing Manager employer: Marketing Hall & Woodhouse
Hall & Woodhouse is an exceptional employer that combines a rich heritage with a modern, inclusive work culture. As a Digital Marketing Manager, you will enjoy a competitive salary, a comprehensive benefits package, and the flexibility of working from home alongside our picturesque brewery in Blandford, Dorset. With a strong focus on employee growth and development, you'll have the opportunity to make a meaningful impact within a legendary brand while collaborating with a passionate team dedicated to excellence in hospitality marketing.
Contact Details:
Marketing Hall & Woodhouse Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the hospitality and digital marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. Include case studies, results, and any cool campaigns you've worked on. This is your chance to shine and demonstrate what you can bring to Hall & Woodhouse!
✨Tip Number 3
Prepare for interviews by researching Hall & Woodhouse thoroughly. Understand their brand, values, and recent campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their legendary pubs and beers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Hall & Woodhouse family. Don’t forget to follow up after applying – a little nudge can go a long way!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in hospitality marketing and digital channels, as this will show us you understand what we're looking for.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your skills align with our needs. Be genuine and let your personality come through.
Showcase Your Achievements:When detailing your experience, focus on specific achievements. Did you grow an online audience or improve engagement rates? Numbers speak volumes, so share those metrics with us!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Marketing Hall & Woodhouse
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially in hospitality. Be ready to discuss your experience with e-CRM systems, SEO, and paid advertising. Show them you know how to drive online bookings and grow audiences!
✨Showcase Your Creativity
Prepare examples of successful campaigns you've led or contributed to. Highlight your ability to think outside the box and come up with innovative ideas for social media and email marketing. They want to see how you can bring fresh perspectives to their legendary brand.
✨Understand Their Brand
Do your homework on Hall & Woodhouse and their Badger ales. Familiarise yourself with their pubs and overall marketing strategy. This will help you tailor your answers and demonstrate your genuine interest in the company and its values during the interview.
✨Be Data-Driven
Since the role involves monitoring digital guest journey insights, be prepared to discuss how you've used data to inform your marketing strategies. Bring examples of how you've leveraged analytics to improve campaign performance and drive results in previous roles.
