At a Glance
- Tasks: Support high-profile entertainment clients by analysing creative materials and delivering insights.
- Company: MarketCast is a leading agency combining research, technology, and data science for impactful marketing.
- Benefits: Enjoy 29 days annual leave, flexible hours, work-from-home options, and regular social events.
- Other info: Embrace diversity and innovation in a supportive, equal opportunity workplace.
- Why this job: Join a dynamic team passionate about fandom and entertainment, making a real impact in the industry.
- Qualifications: 2-3 years in consumer insights or marketing; a degree in relevant fields is preferred.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Senior Analyst, Campaign Analytics role at MarketCast
Join to apply for the Senior Analyst, Campaign Analytics role at MarketCast
Data-Driven Research and Insights
MarketCast combines the power of research, technology, and data science to help marketers and researchers maximize their advertising impact and unlock brand Fandom.
Senior Analyst, Campaign Analytics.
Location – London
Data-Driven Research and Insights
MarketCast combines the power of research, technology, and data science to help marketers and researchers maximize their advertising impact and unlock brand Fandom.
Our data and insights guide critical marketing decisions, helping brands determine which fandom audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms. Today our clients represent the biggest names in entertainment, tech, consumer brands, and sports and video games, and our impact touches the lives of billions of people around the globe.
#FandomIsOurJam
We are looking for a Senior Analyst to join our Campaign Analytics Team in London.
You will be joining a leading media & entertainment agency with a primary focus on delivering consumer insights to film studios, streamers and other entertainment clients.
Key Responsibilities
The position will be primarily focused on supporting MarketCast’s most active and high-profile entertainment client accounts, centered on setup and reporting of creative materials testing (trailers, TV spots, posters, digital). Specific responsibilities entail working closely with the client research and project management teams to assist with project set up and ensure client requirements and objectives are met, analyzing materials and data, proofing deliverables, supporting focus groups, collating industry data, and writing reports (Word and PPT).
We’re Looking For Someone Who
- Has a creative mindset and proactive attitude: a self-starter, able to work without detailed supervision and take responsibility for fulfilling projects
- Is passionate about films and entertainment – scrutinizing content from a commercial point of view, as much as celebrating your personal favorites
- Has excellent writing and solid PPT and visual presentation skills
- Someone who is comfortable communicating and interacting with others, both internally as a term player and externally with clients and partners
- Is familiar with quantitative and qualitative research
- Brings strong attention to detail and organized approach to work
- Has the ability to work under pressure and handle tight deadlines
- Comes with good academic qualifications
- Takes pride in their ability to deliver high quality insights on time, every time
- Has flexibility to adapt to shifting priorities and deadlines – you are able to efficiently organize, prioritize and reassess on the fly
- 2-3 years’ experience working in consumer insights / consumer research or marketing strategy or at a media & entertainment focused company.
- Bachelor’s degree in Social Sciences, Marketing, Business, Media & Communications, Film Studies, Foreign languages or related fields.
- Experience with / interest in international trends, how culture impacts entertainment tastes and preferences.
- Strong visual presentation/design skills
- Qualitative experience, including managing and/or moderating focus groups
- A professional background related to entertainment
- 29 days annual leave, PLUS Bank Holidays
- Flexi-time with core hours between 10am and 3pm
- A suite of benefits including food allowance for in office days
- 2 days’ work from home, per week
- 4% match pension scheme
- Enhanced maternity pay
- Regular social events in both of our UK locations
- Professional growth and career development
Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.
Our Core Values
Curiosity Makes Us Tick
Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.
We Celebrate Wins
Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.
Trust is Always Trending
Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.
We Roll with Change
We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.
Diversity is Our Superpower
Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.
At MarketCast, we don\'t just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out: www.marketcast.com
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#J-18808-LjbffrSenior Analyst, Campaign Analytics in London employer: MarketCast
MarketCast is an exceptional employer, offering a vibrant work culture that celebrates creativity and collaboration in the heart of London. With generous benefits such as 29 days of annual leave, flexible working hours, and a strong focus on professional growth, employees are empowered to thrive both personally and professionally. The company's commitment to diversity and inclusion, alongside its passion for fandom and entertainment, makes it a truly rewarding place to work for those looking to make a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Analyst, Campaign Analytics in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MarketCast and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MarketCast are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MarketCast on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MarketCast. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Analyst, Campaign Analytics in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MarketCast. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MarketCast:Show us that you’ve done your homework! In your application, briefly mention what you admire about MarketCast’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MarketCast
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MarketCast will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MarketCast, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
