Director, Campaign Analytics

MarketCast combines the power of research, technology, and data science to help marketers and researchers maximize their advertising impact and unlock brand Fandom.

Our data and insights guide critical marketing decisions, helping brands determine which fandom audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms. Today our clients represent the biggest names in entertainment, tech, consumer brands, and sports and video games, and our impact touches the lives of billions of people around the globe.

#FandomIsOurJam

We’re looking for someone who:

• Is passionate about films – scrutinizing them from a commercial point of view, as much as celebrating the art or your personal favorites
• Has demonstrated proficiency in presentation software (especially PowerPoint, but also Keynote and Google Slides)
• Has strong writing and communication skills with keen attention to detail
• Has the ability to translate data into story-driven presentations with a strong visual perspective and professional look
• Can elevate the effectiveness of existing decks by creating something visually compelling without losing the insights already present
• Is adept at uncovering strategic and tactical insights within research data, knowing there is always a data-driven story to be told, you just have to find it
• Thrives in a quick-turnaround environment where quality is not compromised because of fast deadlines
• Takes pride in their ability to deliver high quality insights on time, every time
• Has flexibility to adapt to shifting priorities and deadlines – you are able to efficiently organize, prioritize and reassess on the fly
• Has a creative mindset and a proactive and collaborative attitude
• Can guide, manage and mentor junior team members and who is not afraid to roll up their sleeves and jump in.
• Is a strong communicator – written and verbal. Finding the right words to clearly articulate the question, or to frame the story will be essential for this role.

It’ll be helpful if you have:

• 5-7 years’ experience working in consumer insights / consumer research or marketing strategy or at a media / entertainment focused company.
• Bachelor’s degree in Social Sciences, Economics, Business, Marketing, Media & Communications, Film Studies or related fields.
• Experience with / interest in international trends, how culture impacts entertainment tastes and preferences.

Benefits and Perks:

• 29 days annual leave, PLUS Bank Holidays
• Flexi-time with core hours between 10am and 3pm
• A suite of benefits including food allowance for in office days
• 2 days’ work from home, per week
• Enhanced maternity pay
• Regular social events in both of our UK locations
• Professional growth and career development

Our Purpose:

Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.

Our Core Values:

Curiosity Makes Us Tick

Our love of learning manifests in everything we do – from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.

We Celebrate Wins

Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.

Trust is Always Trending

Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.

We Roll with Change

We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.

Diversity is Our Superpower

Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.

At MarketCast, we don’t just accept difference – we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out:

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