At a Glance
- Tasks: Craft and execute innovative media strategies for top B2B brands.
- Company: Join Marketbridge, a leader in B2B media strategy with a global reach.
- Benefits: Flexible working options, competitive rates, and a collaborative team environment.
- Other info: Opportunity to grow your expertise in a supportive and dynamic setting.
- Why this job: Make an impact on high-profile campaigns while working remotely or hybrid.
- Qualifications: Experience in B2B media strategy and strong communication skills required.
The predicted salary is between 58500 - 71500 £ per year.
- Freelance Senior B2B Media Strategist
- This position can be either hybrid (London or Marlow), or remote
- About Marketbridge
Marketbridgepartners with leading B2B brands to create unified Go-to-Market®systems that connectstrategy, AI, creativity, activationand measurement.
With a team of 350+ across North America and Europe, Marketbridgesupports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors.
For more information, please visit follow
Role Overview
We’re looking for an experienced freelance Senior Media Strategist to support paid media strategy and planning across our global B2B client accounts.
You’ll bring specialist expertise to help shape effective, insight-led media investment that delivers measurable business outcomes and growth for our clients.
Working with Marketbridge teams and external activation partners, you’ll develop integrated media strategies, define channel approaches and guide campaigns from planning through to optimisation.
Key Responsibilities
- Media Strategy & Planning
- Develop integrated paid media strategies aligned with client objectives and go-to-market priorities.
- Recommend channel mixes across paid social, programmatic, publisher partnerships, content syndication and emerging B2B platforms.
- Build detailed media plans, including budgets, forecasts and performance projections.
- Define KPIs, measurement frameworks and expected business outcomes.
- Work with wider campaign teams to integrate paid media into campaign and programme planning.
- Client Consultancy
- Provide clear, data-led media recommendations to clients and internal teams.
- Present media strategies, plans and performance insights with confidence and clarity.
- Translate media performance into commercial impact, supporting ROI-driven discussions.
- Campaign Delivery &Optimisation
- Brief and collaborate with global media activation partners to guide campaign execution and optimisation.
- Review delivery across regions and channels, identifying improvements and resolving issues with the relevant teams.
- Monitor performance and recommend changes to improve campaign effectiveness.
- Provide hands-on platform support where required and agreed within the scope of the engagement.
- Performance, Insights & Innovation
- Analysecampaign performance, identifyingactionable insights to improve results.
- Apply a data-driven approach to media planning andoptimisation.
- Recommend relevant channels, technologies and approaches that could improve client results.
- Challenge activation partners to explore and validate new approaches.
- Share specialist knowledge and practical recommendations to support media best practice.
- Commercial & Growth Contribution
- Support new business opportunities by contributing media strategy and planningexpertise.
- Develop compelling media approaches for pitches and proposals.
- Identifyopportunities to expand media scope within existing accounts.
- Contribute to agency thought leadership in B2B media and demand generation.
- Collaboration & Integration
- Work collaboratively with strategists, content specialists, and account teams to deliver integrated campaigns.
- Ensure media strategy aligns with creative, messaging, and audience targeting approaches.
- Support the development of internal media capability and best practice.
- Work closely with colleagues across business units globally to align on processes and partners to ensure successful delivery.
Essential Skills and Attributes
- Strong understanding of the B2B paid media landscape.
- Experience managing external media partners or suppliers.
- Experience developing data-driven media strategies and campaign plans.
- Strong knowledge of paid social platforms, particularly Linked In.
- Understanding ofprogrammatic advertising, publisher partnerships, and lead generation tactics.
- Ability to translate performance data into commercial insights and recommendations.
- Confident client-facing communication and presentation skills.
- Strong commercial awareness and budget management capability.
- Ability to balance strategic thinking with practical delivery requirements.
- Curious and proactive in exploring new media channels and innovations.
- Particularly Relevant Experience
- Working within or alongside B2B agencies.
- Supporting enterprise, technology or professional services clients.
- Developing B2B audience targeting approaches.
- Working with attribution models, reporting frameworks and performance measurement.
- Collaborating with media buying or activation teams.
- Planning campaigns across international markets.
- Working With Marketbridge
How we work together matters just as much as the work itself.
Our values of Be Kind, Be Open, Be Real and Be Brave guide how we collaborate with colleagues, clients and freelance partners.
You’ll work with a collaborative team on complex B2B briefs, bringing your expertise and perspective to help shape effective media strategies.
We value clear communication, curiosity, accountability and constructive challenge.
Rates & Availability
We welcome proposals based on your usual freelance day rate or preferred pricing structure. Rates and contract terms will be discussed and agreed before the engagement begins.
This role can be hybrid or remote, and the expected core working hours are 9am - 5:30pm.
Note: This position requires candidates to be eligible to work in the UK without visa sponsorship. Marketbridgeis an Equal Opportunity Employer.
Freelance Senior B2B Media Strategist in London employer: Marketbridge
Marketbridge is an exceptional employer that fosters a collaborative and innovative work culture, where employees are encouraged to be kind, open, real, and brave. With a strong focus on professional growth, the company offers generous benefits including flexible time off, comprehensive health and wellness programs, and a dedicated professional development fund, all while working with leading B2B brands in a dynamic hybrid environment. Joining Marketbridge means being part of a team that values accountability and initiative, providing meaningful work that drives real results for clients across various sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Senior B2B Media Strategist in London
✨Show Off Your Creative Juice
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We think you need these skills to ace Freelance Senior B2B Media Strategist in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Marketbridge.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Marketbridge and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance Senior B2B Media Strategist at Marketbridge.
How to prepare for a job interview at Marketbridge
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Marketbridge.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Marketbridge. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Marketbridge.
