At a Glance
- Tasks: Lead B2B media strategy and planning for global clients, driving impactful campaigns.
- Company: Join Marketbridge, a dynamic agency partnering with top B2B brands worldwide.
- Benefits: Enjoy generous time off, health perks, and a professional development fund.
- Other info: Collaborative culture focused on innovation and personal growth.
- Why this job: Make a real impact in the B2B media landscape while growing your career.
- Qualifications: Experience in B2B paid media and strong communication skills are essential.
The predicted salary is between 50000 - 60000 £ per year.
Marketbridge partners with leading B2B brands to create unified go-to-market systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors.
Role Overview: This role is responsible for leading paid media strategy and planning across B2B client accounts globally, with a focus on driving effective, insight-led media investment that delivers measurable business outcomes and growth for our clients. You will act as the agency’s subject matter expert for B2B paid media, partnering with Marketbridge teams to develop integrated media strategies, define channel approaches, and ensure campaigns are designed for performance. Working closely with external activation partners, you will shape campaign direction from planning through to optimisation, while contributing to the agency’s broader media capability, innovation, and growth.
Key Responsibilities
- Media Strategy & Planning: Develop integrated paid media strategies aligned to client objectives and go-to-market priorities. Recommend channel mix across paid social, programmatic, publisher partnerships, content syndication, and emerging B2B platforms. Build detailed media plans, including budgets, forecasts, and performance projections. Define KPIs, measurement frameworks, and expected business outcomes. Ensure paid media is fully integrated within broader campaign and programme planning.
- Client Consultancy & Stakeholder Management: Act as a trusted media advisor to clients, providing clear, data-led recommendations. Present media strategies, plans, and performance insights with confidence and clarity. Translate media performance into commercial impact, supporting ROI-driven discussions. Partner closely with account teams to align media activity with wider client strategy.
- Campaign Delivery & Optimisation: Work closely with global media activation partners to brief, manage, execute and optimise campaigns. Ensure campaigns are delivered effectively across regions and channels. Monitor campaign performance and identify opportunities for optimisation and improvement. Provide hands-on support within platforms where required to ensure delivery quality.
- Performance, Insights & Innovation: Analyse campaign performance, identifying actionable insights to improve results. Apply a data-driven approach to media planning and optimisation. Stay informed on emerging media channels, technologies, and B2B marketing trends. Introduce new opportunities and innovations to enhance media effectiveness. Challenge our external partners to innovate, to validate new activation routes and promote this progressive approach in all client plans.
- Commercial & Growth Contribution: Support new business opportunities by contributing media strategy and planning expertise. Develop compelling media approaches for pitches and proposals. Identify opportunities to expand media scope within existing accounts. Contribute to agency thought leadership in B2B media and demand generation.
- Collaboration & Integration: Work collaboratively with strategists, content specialists, and account teams to deliver integrated campaigns. Ensure media strategy aligns with creative, messaging, and audience targeting approaches. Support the development of internal media capability and best practice.
Essential Skills and Attributes
- Strong understanding of the B2B paid media landscape.
- Experience managing external media partners or suppliers.
- Experience developing data-driven media strategies and campaign plans.
- Strong knowledge of paid social platforms, particularly LinkedIn.
- Understanding of programmatic advertising, publisher partnerships, and lead generation tactics.
- Ability to translate performance data into commercial insights and recommendations.
- Confident client-facing communication and presentation skills.
- Strong commercial awareness and budget management capability.
- Ability to balance strategic thinking with practical delivery requirements.
- Curious and proactive in exploring new media channels and innovations.
Ideal Characteristics
- Experience in a B2B agency environment.
- Experience working with enterprise, technology, or professional services clients.
- Strong understanding of audience targeting in B2B environments.
- Familiarity with attribution models, reporting frameworks, and performance measurement.
- Experience collaborating with media buying or activation teams.
- Knowledge of global media planning considerations.
Our Culture & Our Core Values
Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market. How we work together matters just as much as the work itself. Our values shape how we operate day to day. Be Kind means treating teammates with respect and showing up for one another. Be Open reflects how we collaborate, share perspectives, and give clear, honest feedback. Be Real speaks to a culture of authenticity, where people can speak up and be themselves. Be Brave pushes us to challenge assumptions, think critically, and pursue ideas that lead to real results. You’ll join a collaborative team focused on solving real problems for complex clients. From day one, you’ll gain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through. Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows.
Benefits & Perks
At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here’s what you can look forward to: Time Off & Flexibility – Generous time off & paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug. Health & Wellness – Comprehensive benefits and free premium access to the Calm app for relaxation and mindfulness. Financial Security – Pension with company match. Learning & Growth – A professional development fund (£500) and continuous learning programs to invest in your career. Tech & Perks – Company-provided laptop & accessories, Chat GPT Enterprise access, monthly Wi-Fi & mobile phone allowance (depending on the role).
Note: This position requires candidates to be eligible to work in the UK without visa sponsorship. Marketbridge is an Equal Opportunity Employer. This is a hybrid role (3 days/week in office) and the expected core working hours are 9am-5:30pm. We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. £42-55k
B2B Media Strategist employer: Marketbridge
At Marketbridge, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through our generous professional development fund and continuous learning opportunities, ensuring you can thrive in your career while working alongside talented colleagues. With a focus on well-being, flexibility, and meaningful work, you'll find a supportive environment that encourages you to be your authentic self and make a real impact for our B2B clients.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Media Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Marketbridge and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Marketbridge are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Marketbridge on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Marketbridge. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Media Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marketbridge. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Marketbridge:Show us that you’ve done your homework! In your application, briefly mention what you admire about Marketbridge’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Marketbridge
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Marketbridge will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Marketbridge, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
