B2B Marketing - Account Manager

• THIS IS A HYBRID ROLE
• About Marketbridge

Marketbridge partners with leading B2B brands to create unified Go-to-Market®systems that connectstrategy, AI, creativity, activation and measurement.

With a team of 350+ across the US, Canada and the UK, Marketbridge supports over 150 clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors.

For more information, please visit www. marketbridge. com and follow www. linkedin. com/company/marketbridge/.

ROLE OVERVIEW

The Account Manager plays a central role in delivering our exceptional client experience - coordinating and delivering high‑quality client engagements across all project types.

As a key day‑to‑day contact, you ensure projects run smoothly, managing timelines, budgets and expectations while maintaining strong client and internal relationships.

You apply marketing expertise to guide client activity, support the wider account team, and identify opportunities that contribute to client success and agency growth.

With strong organisation, clear communication and a proactive mindset, you help ensure every project is delivered effectively and to the highest standard.

KEY RESPONSIBILITIES

• Account Administration
• Oversee Account Executive support and ensure processes are followed, including system administration and maintaining up‑to‑date records.
• Build out budgets and associated paperwork, negotiate and gain client approval for projects and ensure all recorded in the relevant systems.
• Regularly review project timelines and budgets.
• Create client meeting agendas and contact reports.
• Ensure accurate scheduling and time tracking across projects.
• Client service and advisory
• Build and maintain strong client relationships, demonstrating excellence in client expectation management.
• Be the knowledge holder for your client projects, ensuring clarity and alignment across contributors.
• Work collaboratively with creative, strategy, motion and digital teams to deliver best‑in‑class work.
• Oversee work delivered across agency departments, with clear perspective on whether it is on brief and budget and adheres to all client guidelines and preferences and managing accordingly
• Present agency recommendations clearly, both verbally and in writing.
• Ensure all paperwork and systems are accurate and up to date, including all inclusion of all files.
• Support senior team members with forecasting and invoicing and profitability analysis
• Ensure client expectations are well managed through the use of status reports/meetings and comms in line with agreed client preferences.
• Shape and develop high quality briefs, leveraging your understanding of client business and goals
• Demonstrate a good understanding of the agencies’ solutions and services, identifying opportunities for expansion within existing projects and growth into new areas in line with client goals
• Maintain in‑depth knowledge of the client’s business, marketing trends, tools and technologies.
• People
• Manage workflow for the Account Executive where responsible.
• Develop and proactively manage personal development plans for Account Executive where responsible
• Encourage and support team involvement and development.

ESSENTIAL SKILLS AND ATTRIBUTES

• Strong organisational skills and exceptional attention to detail.
• Able to prioritise conflicting tasks and manage multiple deadlines.
• Able to pool resources effectively to get the job done.
• Budget‑management capability.
• Calm under pressure and able to work to tight deadlines.
• Able to motivate and get the best from others.
• Able to prioritise workloads for self and others.
• Strong understanding of client requirements and marketing principles.
• Excellent written and verbal communication skills.
• Strong relationship‑building skills with colleagues and clients.
• Able to work independently without supervision to tight deadlines.
• Uses initiative to ensure smooth workflow and solve problems.
• IDEAL CHARACTERISTICS
• Experience working within a fully integrated B2B marketing agency.
• Positive, confident attitude with a collaborative style.
• Team player with high levels of dedication and engagement.
• Calm, resilient and adaptable in fast‑paced environments.
• Willing to learn quickly, develop new skills and take on unfamiliar tasks.
• Curious, willing to be share perspective and innovation
• Strong negotiator, securing best value for clients.
• Our Culture & Our Core Values

Marketbridgesupports Fortune 50 companies and global brands in redefining how they go to market.

How we work together matters just as much as the work itself.

Our values shape how weoperateday to day.

Be Kindmeans treating teammates with respect and showing up for one another.

Be Openreflects how we collaborate, share perspectives, and give clear, honest feedback.

Be Realspeaks to a culture of authenticity, where people can speak up and be themselves.

Be Bravepushes us to challenge assumptions, think critically, and pursue ideas that lead toreal results.

You’lljoin a collaborative team focused on solving real problems for complex clients.

From day one, you’llgain hands‑on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning.

We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.

Here, you’lldo meaningful work, alongside smart people, with room to grow as the business grows.

About Marketbridge

Marketbridgepartners with leading B2B brands to create unified Go-to-Market®systems that connectstrategy, AI, creativity, activationand measurement.

With a team of 350+ across North America and Europe, Marketbridgesupports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors.

For more information, please visit www. marketbridge. com and follow www. linkedin. com/company/marketbridge/.

Role Overview

This roleis responsible forleading paid media strategy and planning across B2B client accountsglobally, with a focus on driving effective, insight‑led media investment that delivers measurable business outcomesand growth for our clients.

You will act as the agency’s subject matter expert for B2B paid media, partnering with Marketbridgeteamsto develop integrated media strategies, define channel approaches, and ensure campaigns are designed for performance.

Working closely with external activation partners, you will shape campaign direction from planning through tooptimisation, while contributing to the agency’s broader media capability, innovation, and growth.

Key Responsibilities

• Media Strategy & Planning
• Develop integrated paid media strategies aligned to clientobjectivesand go-to-market priorities.
• Recommend channel mix across paid social, programmatic, publisher partnerships, content syndication, and emerging B2B platforms.
• Build detailed media plans, including budgets, forecasts, and performance projections.
• Define KPIs, measurement frameworks, and expected business outcomes.
• Ensure paid media is fully integrated within broader campaign andprogrammeplanning.
• Client Consultancy & Stakeholder Management
• Act as a trusted media advisor to clients, providing clear, data‑led recommendations.
• Present media strategies, plans, and performance insights with confidence and clarity.
• Translate media performance into commercial impact, supporting ROI‑driven discussions.
• Partner closely with account teams to align media activity withwiderclient strategy.
• Campaign Delivery &Optimisation
• Work closely with global media activation partners to brief, manage, executeandoptimisecampaigns.
• Ensure campaigns are delivered effectively across regions and channels.
• Monitor campaign performance andidentifyopportunities foroptimisationand improvement.
• Provide hands‑on support within platforms whererequiredto ensuredeliveryquality.
• Performance, Insights & Innovation
• Analysécampaign performance, identifyingactionable insights to improve results.
• Apply a data‑ driven approach to media planning andoptimisation.
• Stay informed on emerging media channels, technologies, and B2B marketing trends.
• Introduce new opportunities and innovations to enhance media effectiveness.
• Challenge our external partners to innovate, to validatenew activationroutesand promote this progressive approach in all client plans.
• Commercial & Growth Contribution
• Support new business opportunities by contributing media strategy and planningexpertise.
• Develop compelling media approaches for pitches and proposals.
• Identifyopportunities to expand media scope within existing accounts.
• Contribute to agency thought leadership in B2B media and demand generation.
• Collaboration & Integration
• Work collaboratively with strategists, content specialists, and account teams to deliver integrated campaigns.
• Ensure media strategy aligns with creative, messaging, and audience targeting approaches.
• Support the development of internal media capability and best practice.

Essential Skills and Attributes

• Strong understanding of the B2B paid media landscape.
• Experience managing external media partners or suppliers.
• Experience developing data‑driven media strategies and campaign plans.
• Strong knowledge of paid social platforms, particularly Linked In.
• Understanding of programmatic advertising, publisher partnerships, and lead generation tactics.
• Ability to translate performance data into commercial insights and recommendations.
• Confident client‑facing communication and presentation skills.
• Strong commercial awareness and budget management capability.
• Ability to balance strategic thinking with practical delivery requirements.
• Curious and proactive in exploring new media channels and innovations.
• Ideal Characteristics
• Experience in a B2B agency environment.
• Experience working with enterprise, technology, or professional services clients.
• Strong understanding of audience targeting in B2B environments.
• Familiarity with attribution models, reporting frameworks, and performance measurement.
• Experience collaborating with media buying or activation teams.
• Knowledge of global media planning considerations.
• Our Culture & Our Core Values

Marketbridgesupports Fortune 50 companies and global brands in redefining how they go to market.

How we work together matters just as much as the work itself.

Our values shape how weoperateday to day.

Be Kindmeans treating teammates with respect and showing up for one another.

Be Openreflects how we collaborate, share perspectives, and give clear, honest feedback.

Be Realspeaks to a culture of authenticity, where people can speak up and be themselves.

Be Bravepushes us to challenge assumptions, think critically, and pursue ideas that lead toreal results.

You’lljoin a collaborative team focused on solving real problems for complex clients.

From day one, you’llgain hands‑on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning.

We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.

Here, you’lldo meaningful work, alongside smart people, with room to grow as the business grows.

Benefits & Perks

At Marketbridge, we support our team with benefits thatprioritisewell-being, flexibility, and growth. Here’swhat you can look forward to:

• Time Off & Flexibility– Generous time off & paid parental leave (up to16 weeksfor birthing parents). Plus, we’reclosed from Christmas to New Year’s so you can fully unplug.
• Health & Wellness– Comprehensive benefits and free premium access to the Calm app for relaxation and mindfulness.
• Financial Security– Pension with company match.
• Learning & Growth– A professional development fund (£500) and continuous learning programs to invest in your career.
• Tech & Perks– Company‑provided laptop & accessories, Chat GPT Enterprise access, monthly Wi‑Fi & mobile phone allowance (depending on the role).

Note: This position requires candidates to be eligible to work in the UK without visa sponsorship. Marketbridgeis an Equal Opportunity Employer.

Any personal data you provide will be processed for recruitment purposes in accordance with our privacy policy and applicable data protection laws.

We will use this information to assess your application and manage the hiring process, and will retain it only for as long as necessary or as required by law.

We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role is £30,000 - £40,000.

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