Senior Amazon Paid Media & Conversion Manager in London

About Market Rocket

Market Rocket is a London-based Amazon growth agency representing 100+ globally recognised brands and high-growth challengers. We partner with leadership teams to build Amazon as a commercially accountable channel, integrating paid media with account management, SEO, conversion-led content, and high-converting creative. Client relationships sit at the centre of how we work.

The Role

We are hiring an Amazon Paid Media & Conversion Manager to lead paid media strategy, execution, and conversion performance across key accounts. This is a senior, client-facing role for someone who combines four strengths:

• The ability to build a paid media strategy aligned to commercial objectives and the brand’s stage of growth on Amazon.
• Strong in-platform capability across Sponsored Ads, DSP, and AMC, with the confidence to implement, test, and optimise at pace.
• Direct ownership of conversion performance. You will identify and act on PDP-level opportunities that impact CTR, CVR, and ad efficiency - including content changes, image testing, and competitor analysis.
• The ability to build and manage senior client relationships, translating performance into clear narratives and decisive recommendations.

This role is not focused on catalogue maintenance or routine Seller Central/Vendor Central administration. You will partner with our account management and operations teams, but your remit is paid media, conversion performance, and overall sales accountability.

Paid Media

• Own paid media strategy across key accounts, aligned to growth, efficiency, TACoS, market share, launch performance, and repeat purchase goals.
• Build and optimise campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.
• Design and run DSP activity across prospecting, consideration, and retargeting, ensuring it complements Sponsored Ads and drives incremental growth.
• Use AMC to measure the true incremental impact of DSP and Sponsored Ads, build audiences, and translate insights into actionable client recommendations.
• Use software and tools for bid automation, budget pacing, and performance forecasting.
• Define the role of each lever within a full-funnel approach - what we prioritise, what we deprioritise, and how that changes over time.
• Build structured testing plans that drive continuous improvement and create scalable learnings.
• Comfortable using Amazon-native tools (Brand Analytics, Search Query Performance, Market Basket Analysis, etc.) and third-party platforms (Helium 10, Data Dive, etc.) for research and opportunity identification.
• Manage both small and significant budgets with disciplined pacing, allocation, and efficiency control.

Conversion & PDP Performance

• Edit titles, bullet points, and descriptions for SEO and conversion rates.
• Create and test main images and ad creative.
• Analyse competitors, category benchmarks, and search results to identify click-through and conversion opportunities.
• Diagnose CTR/CVR issues - whether traffic quality, content, imagery, pricing, reviews, or competitive positioning - and fix them.
• Run listing A/B tests (Manage Your Experiments) with proper testing frameworks and statistical significance before calling a winner.
• Use review mining to build benefit hierarchies, sharpen bullet framing, and identify objection-handling angles.
• Identify Rufus query gaps and update listing structure, Q&A, and backend fields to improve AI-generated answer accuracy.
• Build and manage a product’s keyword universe with continuous refinement through search term harvesting, negative management, and share of voice tracking.
• Understand the relationship between ad spend and organic rank; manage TACoS with visibility of how paid activity supports or cannibalises organic performance.

Client Relationship Ownership

• Lead senior client calls and own the commercial narrative, not just data.
• Produce reporting and forecasting that is decision-led and commercially meaningful.
• Build trusted relationships through consistency, clarity, and proactive stakeholder management.

Team Development

• Contribute to internal standards and best practices across QA, documentation, and tool adoption.
• Delegate repeatable or lower-complexity tasks to junior team members or tooling, retaining QA ownership.

Core Requirements

• UK-based, able to commute to our London office at least once per week.
• 3+ years’ hands-on Amazon advertising experience with clear evidence of personal implementation and optimisation in-platform.
• Strong capability across Sponsored Products, Sponsored Brands, and Sponsored Display.
• Amazon DSP experience with proven ability to plan, activate, and optimise campaigns.
• AMC experience, including building audiences and applying insights to targeting, measurement, and strategy.
• Experience across Seller Central and/or Vendor Central, understanding how each model impacts media decisions.
• Demonstrable understanding of what drives conversion on Amazon - you can look at a listing and identify what’s working, what’s not, and what to change.
• Excellent communication, listening, and presenting skills, with a track record in client-facing roles.
• Strong analytical capability - able to diagnose performance drivers, prioritise actions, and execute decisively.
• Strong proficiency in Excel and Google Sheets (pivot tables, lookups, scenario modelling, clear, usable models).

For the successful candidate, the growth opportunities within Market Rocket are significant. If you’re ready to bring your skills, experience, and energy to a high-growth agency in a high-growth industry, we’d love to hear from you.