Amazon SEO, AEO & GEO Specialist

Market Rocket is a London-based Amazon growth agency representing 100+ globally recognised brands and high-growth challengers across a broad range of categories. We partner with household names and market disruptors to build Amazon as a commercially accountable channel, integrating paid media with account management, SEO, conversion‑led content, and high‑converting creative. Client relationships sit at the centre of how we work.

We are hiring an Amazon SEO, AEO & GEO Specialist to own product discoverability and search performance across our client portfolio. This is a hands‑on, client‑facing role for someone who combines five strengths:

• The ability to build and manage comprehensive keyword universes using multiple research tools, and translate that research into listings that rank, index, convert, and surface.
• Confident knowledge of how Amazon's discovery systems work today, including COSMO's knowledge graph and intent‑based signals that drive search relevance.
• Strong analytical capability, comfortable working with large datasets, exports, and reports.
• Awareness of how product discovery is shifting and how AI platforms are shaping consumer research.
• Confidence in a client‑facing environment, presenting findings and strategies clearly.

This role is new. You will shape the discipline within the agency, build the playbooks, and work closely with our account managers and advertisers to raise the standard of every listing and keyword strategy we deliver. We value attention to detail, curiosity about how AI systems are changing search, and the ability to use AI tools as a multiplier.

Search Ranking, Indexing & Keyword Strategy

• Build comprehensive keyword universes across catalogues using various tools.
• Audit keyword indexing across all listing fields, identify gaps, and ensure correct indexing for traffic-driving terms.
• Track keyword rankings both organically and through advertising.
• Understand the relationship between listing copy and advertising performance.
• Populate all discoverability and product enrichment attributes across Seller Central and Vendor Central.
• Audit and write product listings structured for COSMO's knowledge graph.
• Produce image briefs and Q&A seed content that serve both human shoppers and AI systems.
• Learn how COSMO's knowledge graph interprets product content and how to optimise listings.
• Connect the dots between conversion rate, click‑through rate, product classification, and relevance scoring.

Data Analysis & Reporting

• Analyse large datasets to inform decisions, including CVR and CTR analysis.
• Build keyword ranking heatmaps and share of voice tracking.
• Produce client‑facing reports and slide decks that present findings clearly.
• Track organic rank, keyword indexing status, CVR, CTR, Share of Voice, and AI citation visibility.

AEO & GEO

• Structure product and brand content for AI‑powered answer engines.
• Monitor brand visibility in AI-generated answers and develop strategies to close gaps.
• Join client calls as the SEO and discoverability specialist.
• Build trusted client relationships through proactive communication.
• Contribute to internal standards, documentation, and playbook development.

Core Requirements

• UK-based and able to commute to our central London office at least once a week.
• Strong attention to detail and a methodical approach to work.
• Comfortable analysing large datasets.
• Experience building keyword universes using multiple research tools.
• Understanding of keyword indexing, ranking, and Amazon's search relevance.
• Experience writing or editing Amazon product content.
• Good communication and presentation skills.
• Able to explain technical SEO and data findings clearly.
• Ability to build and upload Amazon flat files.
• Proficient in Excel or Google Sheets.

Bonus/Preferred Skills

• Awareness of how COSMO and Rufus have changed Amazon's discovery systems.
• Familiarity with AMC data and queries.
• Understanding of how AI answers and search platforms select and cite sources.

For the right person, the growth opportunities within Market Rocket are significant. If you are ready to bring your skills, curiosity, and energy to a high‑growth agency in a high‑growth industry, we would love to hear from you.