At a Glance
- Tasks: Lead strategic marketing initiatives and create compelling product messaging for international markets.
- Company: Respected global developer of high-performance communication hardware with a focus on sustainability.
- Benefits: Hybrid work model, competitive salary, and opportunities for career growth.
- Other info: Opportunity to build a marketing team and shape the future of the brand.
- Why this job: Make a real impact by driving product visibility and sales in an innovative environment.
- Qualifications: B2B marketing experience, strong copywriting skills, and a background in technical hardware.
The predicted salary is between 50000 - 60000 £ per year.
Location: Watford, Hertfordshire | Hybrid (minimum two days per week in the office)
About the company
Our client is a highly respected, international developer and manufacturer of business-critical, high-performance communication hardware and technical solutions. For over three decades, they have quietly dominated their global niche, self-funding their way to outstanding financial health with consistent 10% year-on-year growth. As an Employee Ownership Trust, the company is entirely free from venture capital or private equity pressure. They focus on long‑term sustainability, technical excellence, and reward the individuals who drive their success. With in‑house product design and global manufacturing capabilities, they are now entering an exciting phase of international product launches and market expansion.
The role
This is not a traditional, administrative corporate marketing role where you sit back and delegate to agencies. It is a standalone, strategic, and highly practical position. You will be responsible for translating complex, highly technical hardware product advantages into clear, benefit‑driven messaging that accelerates sales across an international dealer and distributor network. Reporting directly to the Managing Director, you will act as the commercial bridge between the engineering teams, senior technical product managers, and their global partner network. While this is initially an individual contributor role, there is a clear opportunity to build out a supporting marketing team as you establish the function over the next 12 to 24 months.
What you will be doing
- Product positioning and messaging: Take ownership of product positioning, translating complex technical certifications and capabilities into clear value propositions, battlecards, launch kits, and sales decks.
- Channel partner enablement: Build highly effective, practical sales tools and channel‑led campaigns that make our client's product range exceptionally easy for international distributors to position and sell.
- Competitive intelligence: Track market competitors, feature developments, and pricing trends to turn lost‑deal feedback and competitor insight into sharper commercial messaging.
- Brand visibility and sector PR: Increase global visibility through targeted vertical campaigns, distributor success stories, case studies, trade media engagement, and thought leadership.
- Digital lead generation: Manage and optimise digital channels—specifically organic and paid LinkedIn campaigns—using sector‑led content and customer stories to generate qualified business opportunities.
- Exhibitions and events: Drive the planning and execution of key international industry exhibitions, ensuring highly organised pre‑show, live, and follow‑up campaigns that deliver measurable return on investment.
What success looks like
After 6 months: You have built close relationships with internal product and sales teams, developed a solid grasp of the technical product lines, and delivered a refined suite of practical enablement tools for international dealers.
After 12 months: The brand has clear, consistent positioning in parallel target markets, global distributors are adopting new product ranges rapidly because the business benefits are crystal clear, and you have established a trusted, evidence‑based marketing framework.
What we are looking for
Experience
- Experience in B2B marketing with a focus on product marketing, channel marketing, and marketing communications. This is a hands‑on role with no agency or internal support for at least 12 months.
- A proven track record within a B2B technical hardware‑led environment (such as physical security, electronics, industrial equipment, or high‑performance hardware).
- Experience supporting dealer‑led, distributor‑led, or reseller‑led international markets.
- Track record working for smaller to medium sized companies rather than large blue chips.
Skillset
- Confident copywriter with the ability to turn deep technical details into simple, highly persuasive customer benefits.
- Strong grasp of competitive positioning, market intelligence, and product launch frameworks.
- Competent across both digital and physical channels, including trade media, exhibitions, and professional social media.
Mindset
- Pragmatic and hands‑on: You thrive in lean, high‑performing environments where you define the plan and roll up your sleeves to execute it.
- Commercially driven: You think in terms of conversion, partner enablement, and pipeline growth, not just vanity metrics.
- Curious and collaborative: Comfortable working closely with senior technical leaders and sales teams alike to align messaging with product realities.
