At a Glance
- Tasks: Lead and strategise marketing efforts while managing a £700k budget.
- Company: Dynamic B2B software company focused on cybersecurity solutions.
- Benefits: Competitive salary, private medical, pension, and flexible benefits.
- Other info: Remote work with a collaborative culture and clear progression opportunities.
- Why this job: Gain autonomy and mentorship while driving impactful marketing strategies.
- Qualifications: 7+ years in B2B marketing, ideally in startups or tech.
The predicted salary is between 60000 - 70000 £ per year.
Location: Remote (with one day per fortnight in Manchester)
Salary: £60,000 – £70,000 + private medical, pension & flexible benefits
The opportunity
Our client is a profitable and highly specialised B2B software company that provides enterprise solutions to protect some of the world's most recognisable household brands from complex cybersecurity threats. This is a pivotal, transitional hire. The company has a brilliant fractional CMO in place until the end of the year to help set up the core marketing infrastructure. They are now looking for a rising star to join them, work alongside the CMO during the transition, and take full strategic and operational ownership of the marketing function and its £700k budget from January 2027. This is a true player-coach role. For the first few months, you will need to be hands-on enough to write copy, ship campaigns, review HubSpot workflows, and brief agency partners. As the transition completes, you will step up to own the strategy, present pipeline performance directly to the CEO and board, and make the final decisions on where budget is spent. If you are a commercially sharp marketer who thrives in autonomous, startup-style environments and wants a clear route to a marketing director or CMO seat, this is a rare opportunity. You need to live within 2 hours of Manchester.
What you will be doing
- Leadership and strategy: Take strategic ownership of the marketing function by the end of the year, reporting directly to the CEO from January. Manage and develop the internal marketing team (including a revops manager) and align closely with sales leadership on the funnel from lead to closed-won. Own the marketing budget, translate commercial objectives into clear, measurable campaigns, and present pipeline performance to the leadership team. Partner with the technical team on analyst relations and ensure the company's core messaging remains sharp and consistent across all channels.
- Campaign execution and content: Write and edit clear, precise content—including blog posts, email campaigns, social posts, and sales enablement assets. Manage external agency partners (paid media, design, and web development) and hold them accountable to measurable commercial outcomes. Oversee the global events programme, combining high-impact industry conferences with smaller, targeted prospect and customer roundtables. Repurpose long-form thought leadership content into native social formats to drive brand awareness and engagement across LinkedIn.
What success looks like
After 6 to 12 months in the role: The marketing transition is complete, and you have taken full strategic control of the function. The company's lead generation engine is predictable, transparent, and trusted by the sales team. Marketing spend is clearly and directly mapped to pipeline value and business revenue. You are operating as a trusted, strategic partner to the executive team.
What we are looking for
- Experience: At least 7 years of B2B marketing experience, ideally with time spent in a high-growth startup or scale-up. Proven track record in B2B SaaS, developer-focused technology, or cybersecurity. Able to read pipeline data, understand conversion rates, and make practical trade-off decisions on budget and prioritisation. A strong working knowledge of HubSpot at a functional level to manage lead scoring, nurture tracks, and sales handoffs.
Mindset
- Curious and self-sufficient: You do not wait for perfect briefs. You are happy to ask questions, solve ambiguous problems, and figure things out.
- Resilient: You enjoy the fast-paced, lean nature of a growing business and are not easily rattled by shifting priorities.
- Collaborative and humble: An ego-free collaborator who is happy to write copy one day and present to the board the next.
Why this role is interesting
- Incredible autonomy: The company does not mandate office hours or track login times. They are completely focused on outcomes and trust their people to run their own days.
- Fantastic culture: A warm, collaborative, and genuinely inclusive team of around 30 people who are passionate about their sector.
- Clear progression: You will be mentored directly by an experienced, fractional CMO with a clear, defined path to step into a long-term director role.
- The setup: You are taking over a newly optimised marketing engine with a healthy agency budget, rather than inheriting a legacy system.
Senior Marketing Manager in Warrington employer: Market Recruitment
Join a dynamic and innovative B2B software company that prioritises employee autonomy and fosters a collaborative culture. With a focus on outcomes rather than office hours, you will enjoy the flexibility of remote work while being part of a passionate team dedicated to cybersecurity solutions. This role offers exceptional growth opportunities, including mentorship from a seasoned CMO and a clear pathway to a marketing director position, making it an ideal environment for ambitious marketers looking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Warrington
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might know someone at the company you're eyeing. A friendly chat can sometimes lead to a referral, which is gold when it comes to landing that interview.
✨Tip Number 2
Prepare for the interview by researching the company inside out. Understand their products, culture, and recent news. This will not only help you answer questions but also show them you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Senior Marketing Manager. Highlight your startup mindset and how you've thrived in similar environments—this is what they want to hear!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows you're proactive and keen on the opportunity.
We think you need these skills to ace Senior Marketing Manager in Warrington
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in B2B marketing, especially in SaaS or cybersecurity. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Showcase Your Hands-On Experience:Since this role requires a player-coach approach, emphasise your hands-on experience in writing copy, managing campaigns, and working with tools like HubSpot. We love seeing candidates who can roll up their sleeves and get things done!
Be Authentic:Let your personality shine through in your application. We value collaboration and humility, so don’t be afraid to share your journey, challenges you've faced, and how you’ve overcome them. Authenticity goes a long way with us!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Market Recruitment
✨Know Your Stuff
Make sure you’re well-versed in the company’s products and services, especially their B2B software solutions. Familiarise yourself with their approach to cybersecurity and be ready to discuss how your experience aligns with their needs.
✨Showcase Your Hands-On Experience
Since this role requires a player-coach mentality, prepare examples of when you've been hands-on in your previous roles. Be ready to talk about specific campaigns you've executed, content you've created, and how you've managed budgets effectively.
✨Demonstrate Strategic Thinking
Think about how you would translate commercial objectives into measurable marketing campaigns. Prepare to discuss your approach to lead generation and how you would present pipeline performance to the CEO and board.
✨Emphasise Collaboration and Adaptability
This role values a collaborative mindset. Be prepared to share instances where you've worked closely with sales teams or agency partners. Highlight your ability to adapt to changing priorities and how you thrive in fast-paced environments.
