Location: Central London (Old Street) – Hybrid, 2 days per week Salary: £55,000 – £60,000 + 15% quarterly bonus Our client is a growing B2B SaaS provider that builds software for high-risk industries like construction and utilities. They are looking for a hands-on Marketing manager to own and scale their lead generation engine. You will be responsible for a sophisticated mix of outbound automation, intent data, and high-touch customer events. This role reports directly to the Marketing director and works closely with the sales and customer success teams to ensure every marketing activity is tied to commercial outcomes. Design and iterate on workflows that move prospects from cold outreach to sales-ready leads. Capture and convert demand through the website, LinkedIn events, and specific campaigns. Use intent tools like Leadfeeder to identify high-interest accounts and trigger timely follow-ups. Act as a bridge between marketing and customers, conducting case studies and testimonials. Create pre- and post-event nurture flows to warm up leads before sales outreach. Manage the attribution of revenue, focusing on how marketing influences outbound sales. Collaborate with a PPC agency to align paid media spend with current sales priorities. You have at least 5 years of experience in B2B marketing, ideally within a SaaS environment. You have a strong understanding of full-funnel marketing and how to move leads through a lifecycle. You are an excellent writer who can craft compelling emails, social posts, and event copy. You are analytical and prefer making decisions based on data rather than opinion. 15% bonus paid quarterly. ~25 days holiday plus bank holidays and your birthday off. ~ Modern office in Old Street with a hybrid working pattern (usually Tuesday and Thursday in office, the rest from home).
