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For Companies At a Glance
- Tasks: Lead digital marketing efforts, optimising performance channels and driving revenue growth.
- Company: Fast-growing B2B SaaS scale-up in Central London.
- Benefits: Flexible work arrangement with 2 days in the office and competitive salary.
- Why this job: Make a real impact on marketing performance and revenue outcomes.
- Qualifications: Experience in B2B performance marketing and strong analytical skills.
- Other info: Join a dynamic team focused on growth and accountability.
The predicted salary is between 36000 - 60000 £ per year.
Location: Central London 2 days per week (Mon & Thurs), 3 days from home
The Opportunity
A fast-growing B2B SaaS scale-up is hiring a senior digital marketer to take full ownership of its performance engine. This role is all about clarity, control, and commercial impact. You’ll own the technical and analytical marketing stack and make sure every pound of spend can be traced to pipeline and revenue. Initial setup of HubSpot and core tracking will be handled by a specialist. You’ll take over from there — optimising, scaling, and holding the system accountable. If you enjoy being close to revenue, sales, and real numbers, this will suit you.
What You’ll Be Responsible For
- Performance Channels
- Paid media across Google and LinkedIn
- Testing and scaling additional channels (e.g. G2, Reddit, experiments)
- Budget ownership and ROI optimisation
- GA4 and Google Tag Manager setup
- SEO (with agency support)
- Building landing pages
- Full-funnel conversion journeys
- Attribution models that align with sales reality
- Clear reporting on pipeline and revenue impact
- Ongoing ownership of HubSpot
- Lead scoring, routing, lifecycle stages
- Tight alignment with SDRs and sales operations
- Linking marketing activity directly to pipeline and ARR
- Regular insight into what’s working, what’s not, and why
What Success Looks Like
- Marketing performance is transparent and trusted
- Spend is clearly tied to revenue outcomes
- Channels are optimised based on evidence, not opinion
- Leadership uses your data to make decisions
About You
You’re likely coming from a B2B SaaS or tech-led environment where growth, speed, and accountability mattered. Strong experience in B2B performance marketing. Hands-on with paid media, attribution, and analytics. Comfortable owning and optimising HubSpot. Commercially minded — you think in pipeline, not clicks. Confident working closely with sales and revenue teams.
Digital Marketing Lead in London employer: Market Recruitment
Contact Detail:
Market Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B SaaS space and let them know you're on the hunt for a Digital Marketing Lead role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in performance marketing. Highlight how you've optimised campaigns and linked marketing activities to revenue — this will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of tools like HubSpot, GA4, and Google Tag Manager. Be ready to discuss how you've used these platforms to drive results and optimise marketing spend — it’ll show you’re the right fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are proactive and engaged. Plus, it gives us a chance to see your application in the best light possible. Let’s get you that Digital Marketing Lead position!
We think you need these skills to ace Digital Marketing Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Marketing Lead. Highlight your experience in B2B performance marketing and any hands-on work with HubSpot, paid media, and analytics. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about digital marketing and how you can drive commercial impact at StudySmarter. Be sure to mention specific achievements that demonstrate your ability to optimise marketing spend.
Showcase Your Analytical Skills: Since this role is all about clarity and control, make sure to highlight your analytical skills. Share examples of how you've used data to inform decisions and optimise campaigns. We love numbers, so don’t be shy about showcasing your successes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Market Recruitment
✨Know Your Numbers
Make sure you’re familiar with key performance metrics relevant to digital marketing, especially in a B2B SaaS context. Be ready to discuss how you've tracked ROI and optimised budgets in previous roles. This shows you understand the commercial impact of your work.
✨Master HubSpot and Analytics Tools
Since you'll be taking over HubSpot and analytics setups, brush up on your knowledge of these tools. Be prepared to share specific examples of how you've used them to drive performance and make data-driven decisions in past positions.
✨Showcase Your Testing Mindset
Discuss your experience with testing and scaling different channels. Bring examples of successful campaigns where you’ve experimented with new platforms or strategies, like G2 or Reddit, and explain how you measured their success.
✨Align with Sales and Revenue Goals
Demonstrate your understanding of how marketing ties into sales and revenue. Prepare to talk about how you've collaborated with sales teams in the past to ensure marketing efforts directly contribute to pipeline growth and ARR.
