At a Glance
- Tasks: Lead and execute innovative B2B marketing campaigns that drive growth and brand awareness.
- Company: Dynamic tech company in Lancaster with a supportive hybrid work culture.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Join a growing team backed by a solid international parent group.
- Why this job: Make a real impact in a fast-paced environment while shaping marketing strategies.
- Qualifications: 5+ years of marketing experience, especially in B2B, with strong CRM skills.
The predicted salary is between 40000 - 45000 £ per year.
Location: Lancaster | Hybrid (2 days in office, 3 days remote)
Salary: £40,000 - £45,000 per year + benefits
Why this role?
- Own the marketing function end to end with room to shape strategy and execution
- Work closely with commercial and product leaders in a high-impact, collaborative environment
- Enjoy true hybrid flexibility with a supportive team in a growing B2B tech business
The opportunity
Our client is looking for an experienced B2B Marketing Manager to own and deliver their marketing activity. This is a well-rounded, hands-on position for a marketer who enjoys variety and commercial accountability. You will manage everything from multi-channel lead generation campaigns and paid media to CRM automation, sales collateral, and industry webinars. If you are a proactive marketer looking for a role where your work directly drives pipeline and revenue, this position offers a great platform to make a real mark.
About our client
Our client is an established B2B technology and services company based in Lancaster. Backed by a larger international parent group, they operate with the speed and agility of an independent business while benefiting from solid corporate backing.
What you will be doing
- Planning and delivering integrated B2B campaigns that generate leads, build brand awareness, and support product launches
- Managing digital channels including website content, SEO with agency support, and social media activity
- Building and optimising automated CRM workflows, email campaigns, and lead routing to improve conversion rates
- Running paid search and paid social campaigns across Google Ads and LinkedIn Ads, managing budgets and ROI
- Producing high-quality marketing collateral, blog posts, sales support materials, and account-based marketing assets
- Organising and promoting live webinars and industry events, following up on leads with sales teams
- Tracking channel performance using analytics tools to translate data into actionable insights for business leaders
- Managing relationships with external agencies and freelancers across design, paid media, and SEO
What you will need to succeed
- At least 5 years of broad marketing experience, ideally with some B2B experience
- Hands-on experience with CRM and marketing automation platforms
- Proven ability to manage paid campaigns on Google Ads and LinkedIn Ads from targeting to performance reporting
- Strong written and verbal communication skills, with confidence creating engaging B2B content
- Analytical mindset with experience using tools like Google Analytics to report on campaign ROI
- Self-starting attitude with the confidence to prioritise work in a lean, fast-paced team
Marketing Manager in Lancaster employer: Market Recruitment
As a Senior Product Marketing Leader at Market Recruitment, you will join a dynamic and innovative team that values creativity and strategic thinking. Our hybrid work culture promotes flexibility and collaboration, while offering ample opportunities for professional growth in the fast-paced B2B hardware sector. With a focus on impactful marketing strategies and a commitment to employee development, we provide a rewarding environment where your contributions directly influence our global success.
