At a Glance
- Tasks: Lead and execute innovative B2B marketing campaigns that drive growth and brand awareness.
- Company: Dynamic tech company in Lancaster with a supportive hybrid work culture.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Join a growing team backed by a solid international parent group.
- Why this job: Make a real impact in a fast-paced environment while shaping marketing strategies.
- Qualifications: 5+ years of marketing experience, especially in B2B, with strong CRM skills.
The predicted salary is between 40000 - 45000 £ per year.
Location: Lancaster | Hybrid (2 days in office, 3 days remote)
Salary: £40,000 - £45,000 per year + benefits
Why this role?
- Own the marketing function end to end with room to shape strategy and execution
- Work closely with commercial and product leaders in a high-impact, collaborative environment
- Enjoy true hybrid flexibility with a supportive team in a growing B2B tech business
The opportunity
Our client is looking for an experienced B2B Marketing Manager to own and deliver their marketing activity. This is a well-rounded, hands-on position for a marketer who enjoys variety and commercial accountability. You will manage everything from multi-channel lead generation campaigns and paid media to CRM automation, sales collateral, and industry webinars. If you are a proactive marketer looking for a role where your work directly drives pipeline and revenue, this position offers a great platform to make a real mark.
About our client
Our client is an established B2B technology and services company based in Lancaster. Backed by a larger international parent group, they operate with the speed and agility of an independent business while benefiting from solid corporate backing.
What you will be doing
- Planning and delivering integrated B2B campaigns that generate leads, build brand awareness, and support product launches
- Managing digital channels including website content, SEO with agency support, and social media activity
- Building and optimising automated CRM workflows, email campaigns, and lead routing to improve conversion rates
- Running paid search and paid social campaigns across Google Ads and LinkedIn Ads, managing budgets and ROI
- Producing high-quality marketing collateral, blog posts, sales support materials, and account-based marketing assets
- Organising and promoting live webinars and industry events, following up on leads with sales teams
- Tracking channel performance using analytics tools to translate data into actionable insights for business leaders
- Managing relationships with external agencies and freelancers across design, paid media, and SEO
What you will need to succeed
- At least 5 years of broad marketing experience, ideally with some B2B experience
- Hands-on experience with CRM and marketing automation platforms
- Proven ability to manage paid campaigns on Google Ads and LinkedIn Ads from targeting to performance reporting
- Strong written and verbal communication skills, with confidence creating engaging B2B content
- Analytical mindset with experience using tools like Google Analytics to report on campaign ROI
- Self-starting attitude with the confidence to prioritise work in a lean, fast-paced team
Marketing Manager in Lancaster employer: Market Recruitment
As a Senior Product Marketing Leader at Market Recruitment, you will join a dynamic and innovative team that values creativity and strategic thinking. Our hybrid work culture promotes flexibility and collaboration, while offering ample opportunities for professional growth in the fast-paced B2B hardware sector. With a focus on impactful marketing strategies and a commitment to employee development, we provide a rewarding environment where your contributions directly influence our global success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Lancaster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Market Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Market Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Market Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Market Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Lancaster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Market Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Market Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Market Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Market Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Market Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Market Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
