At a Glance
- Tasks: Lead the marketing function and create impactful strategies for a global business.
- Company: Respected international developer of high-performance communication hardware.
- Benefits: Competitive salary, employee ownership model, flexible working options.
- Other info: Opportunity to build a marketing team and drive international product launches.
- Why this job: Be the first dedicated marketing specialist and shape the brand's future.
- Qualifications: Significant B2B marketing experience in technical or hardware-led environments.
The predicted salary is between 80000 - 90000 € per year.
Location: Watford, Hertfordshire | Hybrid (minimum two days per week in the office)
Salary: £80,000 – £90,000 basic + benefits (+10% flexibility for candidates with highly relevant experience)
Employment type: Full-time, permanent (flexible working or structured part-time hours considered)
We are working exclusively with this client so no other recruiters or direct advertising is taking place.
Why this role?
- True commercial ownership: Lead the entire marketing function for a highly successful global business with an established turnover exceeding £30 million.
- Direct wealth sharing: Benefit from an Employee Ownership Trust (EOT) model, allowing you to directly share in the long-term success and profitability of the business.
- Build from scratch: Act as the first dedicated marketing specialist in the company's thirty-year history, defining the brand narrative and channel strategy alongside the Managing Director.
About the company
Our client is a highly respected, international developer and manufacturer of business-critical, high-performance communication hardware and technical solutions. For over three decades, they have quietly dominated their global niche, self-funding their way to outstanding financial health with consistent 10% year-on-year growth. As an Employee Ownership Trust, the company is entirely free from venture capital or private equity pressure. They focus on long-term sustainability, technical excellence, and reward the individuals who drive their success. With in-house product design and global manufacturing capabilities, they are now entering an exciting phase of international product launches and market expansion.
The role
This is not a traditional, administrative corporate marketing role where you sit back and delegate to agencies. It is a standalone, strategic, and highly practical position. You will be responsible for translating complex, highly technical hardware product advantages into clear, benefit-driven messaging that accelerates sales across an international dealer and distributor network. Reporting directly to the Managing Director, you will act as the commercial bridge between the engineering teams, senior technical product managers, and their global partner network. While this is initially an individual contributor role, there is a clear opportunity to build out a supporting marketing team as you establish the function over the next 12 to 24 months.
What you will be doing
- Product positioning and messaging: Take ownership of product positioning, translating complex technical certifications and capabilities into clear value propositions, battlecards, launch kits, and sales decks.
- Channel partner enablement: Build highly effective, practical sales tools and channel-led campaigns that make our client's product range exceptionally easy for international distributors to position and sell.
- Competitive intelligence: Track market competitors, feature developments, and pricing trends to turn lost-deal feedback and competitor insight into sharper commercial messaging.
- Brand visibility and sector PR: Increase global visibility through targeted vertical campaigns, distributor success stories, case studies, trade media engagement, and thought leadership.
- Digital lead generation: Manage and optimise digital channels—specifically organic and paid LinkedIn campaigns—using sector-led content and customer stories to generate qualified business opportunities.
- Exhibitions and events: Drive the planning and execution of key international industry exhibitions, ensuring highly organised pre-show, live, and follow-up campaigns that deliver measurable return on investment.
What success looks like
- After 6 months: You have built close relationships with internal product and sales teams, developed a solid grasp of the technical product lines, and delivered a refined suite of practical enablement tools for international dealers.
- After 12 months: The brand has clear, consistent positioning in parallel target markets, global distributors are adopting new product ranges rapidly because the business benefits are crystal clear, and you have established a trusted, evidence-based marketing framework.
What we are looking for
- Experience: Significant experience in B2B marketing with a focus on product marketing, channel marketing, and marketing communications. A proven track record within a B2B technical or hardware-led environment (such as physical security, electronics, industrial equipment, or high-performance hardware). Experience supporting dealer-led, distributor-led, or reseller-led international markets.
- Skillset: Confident copywriter with the ability to turn deep technical details into simple, highly persuasive customer benefits. Strong grasp of competitive positioning, market intelligence, and product launch frameworks. Competent across both digital and physical channels, including trade media, exhibitions, and professional social media.
- Mindset: Pragmatic and hands-on: You thrive in lean, high-performing environments where you define the plan and roll up your sleeves to execute it. Commercially driven: You think in terms of conversion, partner enablement, and pipeline growth, not just vanity metrics. Curious and collaborative: Comfortable working closely with senior technical leaders and sales teams alike to align messaging with product realities.
Head of Marketing employer: Market Recruitment
As a Head of Marketing at our client’s esteemed international firm in Watford, you will enjoy a unique opportunity to lead the marketing function for a thriving business with a strong focus on employee ownership and long-term sustainability. The company fosters a collaborative and innovative work culture, offering flexible working arrangements and significant growth potential as you build a dedicated marketing team from the ground up. With a commitment to rewarding individual contributions and a clear path for professional development, this role is perfect for those seeking meaningful and impactful employment in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is your chance to showcase how you can translate complex ideas into clear messaging, just like the role requires. Plus, it gives you something tangible to discuss in interviews.
✨Tip Number 3
Prepare for those interviews! Research the company thoroughly and come armed with insights about their products and market position. Think about how you can contribute to their growth and be ready to share your ideas on product positioning and channel strategies.
✨Tip Number 4
Apply through our website! We’re all about making connections, so don’t miss out on the chance to apply directly. It shows initiative and gives us a better sense of who you are beyond just a CV. Let’s get you in the door!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about leading the marketing function and making a real impact in our client's business.
Tailor Your Message:Make sure to customise your application to highlight your relevant experience in B2B marketing and product positioning. We’re looking for someone who can translate complex technical details into clear benefits, so show us how you've done this before!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, especially when it comes to your achievements and how they relate to the role. Remember, we want to understand your value quickly!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Market Recruitment
✨Know Your Stuff
Make sure you have a solid understanding of the company's products and their technical advantages. Be ready to discuss how you would translate these complex features into clear, benefit-driven messaging that resonates with international distributors.
✨Showcase Your B2B Experience
Prepare examples from your past roles where you've successfully led marketing initiatives in a B2B environment, especially in technical or hardware-led sectors. Highlight your experience with product positioning and channel marketing to demonstrate your fit for this standalone role.
✨Be Pragmatic and Hands-On
This role requires a hands-on approach, so be prepared to discuss how you've rolled up your sleeves in previous positions. Share specific instances where you've taken initiative to drive marketing strategies and how you measure success beyond just vanity metrics.
✨Engage with Curiosity
Show your curiosity about the company and its market. Ask insightful questions about their current marketing strategies, competitive landscape, and future product launches. This will not only demonstrate your interest but also your collaborative mindset, which is crucial for this role.
