Head of Brand Marketing

Head of Brand Marketing

Edinburgh Full-Time 36000 - 60000 £ / year (est.) No home office possible
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Market Recruitment

At a Glance

  • Tasks: Shape and own the brand strategy for a fast-scaling SaaS business.
  • Company: A venture-backed tech company valued at $1.8 billion, transforming workforce management.
  • Benefits: Competitive salary, excellent benefits, and fully remote work.
  • Why this job: Join a high-performing team and make a real impact on brand perception.
  • Qualifications: Experience in building challenger brands in high-growth environments.
  • Other info: Opportunity to lead creative campaigns with a £2m budget.

The predicted salary is between 36000 - 60000 £ per year.

Location: Fully remote

Salary: Competitive basic plus excellent benefits

Why this role?

  • Shape the brand strategy for a fast-scaling SaaS business entering its next phase of growth
  • Build a challenger brand that drives awareness, differentiation, and commercial results
  • Join a high-performing team where creativity, autonomy, and impact are valued

About the Company

A venture-backed technology company, recently valued at $1.8 billion, that’s transforming how businesses manage and engage their people. Operating across multiple markets, the business is growing rapidly and investing heavily in brand as a key lever for future expansion. With strong leadership and a clear growth mandate, this is an opportunity to help define how a category-leading scale-up is perceived in one of its most important markets.

Role Overview

This is a pivotal role for a strategic yet hands-on brand marketer who can connect creative excellence with commercial impact. You’ll be responsible for shaping how the company shows up in the UK — from brand positioning and narrative through to campaigns that build recognition and drive pipeline. Working closely with senior leaders across marketing, sales, and product, you’ll turn insight into strategy and strategy into action.

What you’ll be doing

  • Develop and own the UK brand strategy, ensuring alignment with growth and commercial goals
  • Translate positioning into creative campaigns that drive awareness, engagement, and demand
  • Partner with cross-functional teams to embed brand consistency across every touchpoint
  • Lead the creation of compelling content and storytelling that differentiates the business in the market
  • Use data and insights to measure effectiveness and continually optimise performance
  • Manage agency partners and freelancers to deliver exceptional creative and brand execution with a £2m budget

Required Skills and Experience

  • Proven experience building or transforming a challenger brand in a high-growth B2C, B2B, SaaS or Marketplace environment
  • A hands-on brand builder — equally comfortable defining strategy and rolling up your sleeves to deliver it
  • Demonstrable track record of driving measurable commercial impact through brand activity
  • Strong grasp of how brand and demand generation work together across the full funnel
  • Experience partnering closely with founders, execs, or senior leadership to shape strategic direction
  • Creative thinker with excellent storytelling ability and strong visual judgment
  • Commercially minded, data-informed, and motivated by impact rather than process
  • Comfortable operating in fast-moving, lean environments with minimal bureaucracy
  • Natural collaborator who thrives in ambiguity, builds momentum, and gets things done
  • Experience leading or mentoring small, high-performing teams or managing agency partners

Interview Process

  • Introductory conversation with the CMO
  • Brand strategy discussion with the VP of Marketing
  • Final interview with members of the leadership team

Head of Brand Marketing employer: Market Recruitment

Join a dynamic and innovative venture-backed technology company that values creativity, autonomy, and impact in a fully remote environment. As the Head of Brand Marketing, you'll have the opportunity to shape the brand strategy for a fast-scaling SaaS business, working alongside a high-performing team dedicated to driving awareness and commercial success. With competitive salary packages and excellent benefits, this role offers a unique chance for professional growth and to make a significant impact in a rapidly evolving market.
Market Recruitment

Contact Detail:

Market Recruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Brand Marketing

✨Tip Number 1

Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.

✨Tip Number 2

Prepare for interviews by researching the company’s brand strategy and recent campaigns. Show us you’re not just another candidate; demonstrate how your experience aligns with their goals and how you can contribute to their growth.

✨Tip Number 3

Practice your storytelling skills! Be ready to share specific examples of how you've driven brand awareness and commercial results in past roles. We love hearing about real impact, so make it memorable!

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.

We think you need these skills to ace Head of Brand Marketing

Brand Strategy Development
Creative Campaign Management
Data Analysis
Commercial Impact Measurement
Storytelling Ability
Visual Judgment
Collaboration Skills
Team Leadership
Agency Management
B2B Marketing
B2C Marketing
SaaS Marketing
Demand Generation
Strategic Thinking
Adaptability

Some tips for your application 🫡

Show Your Brand Passion: When you're writing your application, let your passion for brand marketing shine through. We want to see how you connect creativity with commercial impact, so share examples of your past work that demonstrate this.

Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the Head of Brand Marketing role. Highlight your experience in building or transforming brands, especially in high-growth environments like SaaS.

Be Data-Driven: We love a good story, but we also want to see the numbers! Include metrics and data that showcase the measurable impact of your brand activities. This will help us understand how you can drive awareness and demand.

Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we’re excited to see what you bring to the table!

How to prepare for a job interview at Market Recruitment

✨Know Your Brand Inside Out

Before the interview, dive deep into the company's brand. Understand their current positioning, key messages, and recent campaigns. This will not only help you answer questions more effectively but also allow you to suggest innovative ideas that align with their vision.

✨Showcase Your Strategic Mindset

Prepare to discuss specific examples of how you've built or transformed a brand in the past. Highlight your ability to connect creative strategies with measurable commercial outcomes. Use data to back up your claims and demonstrate how your efforts have driven growth.

✨Emphasise Collaboration Skills

This role requires working closely with various teams. Be ready to share experiences where you've successfully partnered with cross-functional teams or senior leaders. Illustrate how you’ve navigated ambiguity and built momentum in previous roles.

✨Bring Creative Ideas to the Table

Think about potential campaigns or brand strategies you could propose during the interview. Show your creativity by discussing how you would differentiate the brand in the market. This will demonstrate your proactive approach and passion for the role.

Head of Brand Marketing
Market Recruitment
Location: Edinburgh
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