At a Glance
- Tasks: Lead the marketing strategy to scale a B2B SaaS platform from £6m to £20m ARR.
- Company: Fast-growing, private equity-backed B2B SaaS business with a collaborative culture.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Join a forward-thinking team with a focus on innovation and modern marketing techniques.
- Why this job: Make a significant impact on a rapidly scaling company and lead a dynamic marketing team.
- Qualifications: Proven experience in scaling B2B SaaS businesses and strong leadership skills.
The predicted salary is between 90000 - 110000 £ per year.
Location: Exeter - Hybrid (2 days per week in office, flexible for South West / South UK corridors)
Stage: PE-backed B2B SaaS (£6m ARR scaling to £20m ARR)
We are working exclusively with this client.
Why this role?
- Act as the single accountable owner for go-to-market (GTM) execution and pipeline velocity
- Help scale a proven B2B SaaS platform from £6m ARR towards a £20m target
- Lead and elevate an established team of 6 to 7 marketing professionals
- Work alongside an open, collaborative executive team with strong private equity backing
About our client
Our client is a fast-growing, private equity-backed B2B SaaS business delivering workflow and operational management software for field-based and industrial sectors. Their digital platform enables organisations to streamline operations, improve safety, and gain complete visibility over daily operations.
Having established strong product-market fit and solid organic inbound demand, the business is entering its next major growth phase. With clear backing and an agile leadership team, they are now seeking a commercially driven go-to-market leader to build a predictable, multi-channel growth engine.
The role
As VP of marketing, you will take full ownership of the demand generation strategy, campaign velocity, and go-to-market execution. Reporting directly to the CFO/COO, you will build and iterate quarterly GTM plans designed to deliver a steady-state run rate of ~£300k in new ARR per month.
Working closely with the VP of sales and the chief product officer, you will bridge high-level strategy and commercial execution, turning outreach investments and modern tooling into reliable pipeline across SMB and mid-market accounts.
What you will be doing
- Own and execute the overarching multi-channel GTM strategy to scale the business from £6m to £20m ARR
- Transition the lead generation engine from pure organic inbound to a balanced model with aggressive, data-driven outbound capabilities
- Direct line-manage, coach, and elevate the existing marketing team of 6 to 7 headcount
- Champion the pragmatic use of modern MarTech, RevOps principles, data enrichment tools (such as Clay), and AI workflows to automate outreach
- Partner closely with sales leadership to review funnel health, unblock conversion bottlenecks, and accelerate deal velocity
- Collaborate with product leadership to ensure go-to-market campaigns reflect core customer personas and market positioning
- Maintain decision-grade analytics alongside FP&A and RevOps, tracking CAC, payback periods, LTV, and channel ROI
- Elevate brand presence across digital channels, trade media, and events to solidify our client's market position
What our client is looking for
- Proven track record scaling a B2B SaaS business through the £5m to £20m ARR growth phase
- Demonstrated expertise balancing high-velocity inbound motions with targeted outbound outreach and account-based strategies
- Strong commercial and analytical mindset, with deep comfort around SaaS funnel metrics and pipeline mathematics
- Hands-on familiarity with modern RevOps workflows, CRM automation, data enrichment tools, and AI-assisted GTM platforms
- Experienced people leader capable of structuring, mentoring, and getting the best out of an established team
- Pragmatic approach to hybrid working, with the ability to spend two days per week in the office for team collaboration and strategic alignment
What success looks like (12 months)
- A predictable GTM engine generating qualified pipeline aligned to the £300k/month new ARR target
- A successfully diversified lead engine with strong outbound outreach capabilities up and running
- Established pipeline traction within mid-market target accounts
- Clear, trusted reporting dashboards providing full visibility over funnel conversion and ROI
- A high-performing marketing function operating with execution speed, clarity, and modern automation tooling
VP of Marketing in Exeter employer: Market Recruitment
As a Senior Product Marketing Leader at Market Recruitment, you will join a dynamic and innovative team that values creativity and strategic thinking. Our hybrid work culture promotes flexibility and collaboration, while offering ample opportunities for professional growth in the fast-paced B2B hardware sector. With a focus on impactful marketing strategies and a commitment to employee development, we provide a rewarding environment where your contributions directly influence our global success.
StudySmarter Expert Advice🤫
We think this is how you could land VP of Marketing in Exeter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Market Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Market Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Market Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Market Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace VP of Marketing in Exeter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Market Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Market Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Market Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Market Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Market Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Market Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
