Digital Marketing Manager (City of London)

Salary: £40,000 – £50,000 + uncapped monthly performance bonus (tied to acquisition metrics)

Location: North West London (Hybrid – 3–4 days onsite preferred)

Why this role

• Own and lead a high-impact digital strategy focused on customer growth and retention
• Take control of a significant paid media budget (£80k+/month)
• Work in a mission-driven environment with measurable, real-world outcomes
• Join an ambitious organisation at a pivotal stage of scaling its digital capabilities in-house

About the company

This is a fast-growing, digitally led healthcare service provider that has scaled rapidly to serve over 100,000 customers across multiple sites. The team is now bringing marketing in-house for the first time, after previously relying on external agencies. They are looking for a versatile and data-led marketer to help optimise their digital journey end-to-end — from first click to registration — and to ensure minimal customer churn due to system drop-offs. The business has a culture of responsiveness, high standards and results. It blends innovation and automation with a human-first mindset, offering services that are accessible, efficient and trusted by its growing user base.

The role

As the Digital Marketing Manager, you will have ownership of the digital strategy across paid media, website optimisation, analytics and automation. You’ll be the organisation’s in-house digital lead — hands-on, autonomous, and accountable for measurable outcomes. You will work closely with internal stakeholders and a specialist automation partner to ensure data, tracking, and communications are aligned and high-performing.

What you will be doing

• Paid Media Ownership: End-to-end management of Google Ads and Meta Ads to drive customer acquisition at scale.
• Website & SEO: Day-to-day WordPress management, improving load speed, structure, on-page SEO, and conversion flows.
• Analytics & Tracking: Full responsibility for analytics set-up, dashboards, and reporting (GA4, GTM, etc.). Track key metrics like CPA, bounce rate, funnel efficiency and form completions.
• Journey Optimisation: Test and refine user journeys using A/B tests, heatmaps, funnel analysis, and CRO tactics.
• Automation Liaison: Partner with the external automation vendor to improve integration, journey logic and data capture across the funnel.
• Content Oversight: Ensure consistency of messaging and visual tone across digital touchpoints.
• Performance Strategy: Build, execute and iterate growth plans based on clear KPIs — especially acquisition volume and churn reduction.

What you will need to succeed

• B2C acquisition marketing experience
• Hands-on experience managing high-spend Google Ads and Meta Ads campaigns
• Strong knowledge of SEO, WordPress, and website optimisation
• Confidence with data tools — GA4, GTM, dashboards, tracking pixels, etc.
• A track record of driving measurable ROI and improving user journeys
• Comfortable managing tech integrations and collaborating with external vendors
• A mindset that blends performance and accountability with attention to detail
• Bonus-oriented and motivated by results, not just processes
• Able to work autonomously and take initiative in a fast-paced setting

Bonus points if you have

• Experience in healthcare, regulated, or consumer services sectors
• Familiarity with A/B testing, heatmaps, and behavioural analytics
• Exposure to automation tools and data pipelines
• Experience building dashboards or reporting for senior stakeholders