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For Companies At a Glance
- Tasks: Lead digital strategy, manage paid media, and optimise user journeys for customer growth.
- Company: Join a fast-growing healthcare service provider serving over 100,000 customers with a human-first approach.
- Benefits: Enjoy a competitive salary, uncapped performance bonuses, and hybrid working options.
- Why this job: Be part of an ambitious team driving real-world outcomes in a mission-driven environment.
- Qualifications: B2C acquisition marketing experience and strong knowledge of SEO and analytics tools required.
- Other info: Opportunity to work autonomously and make a significant impact in a scaling organisation.
The predicted salary is between 34000 - 46000 £ per year.
Salary: £40,000 – £50,000 + uncapped monthly performance bonus (tied to acquisition metrics)
Location: North West London (Hybrid – 3–4 days onsite preferred)
Why this role
- Own and lead a high-impact digital strategy focused on customer growth and retention
- Take control of a significant paid media budget (£80k+/month)
- Work in a mission-driven environment with measurable, real-world outcomes
- Join an ambitious organisation at a pivotal stage of scaling its digital capabilities in-house
About the company
This is a fast-growing, digitally led healthcare service provider that has scaled rapidly to serve over 100,000 customers across multiple sites. The team is now bringing marketing in-house for the first time, after previously relying on external agencies. They are looking for a versatile and data-led marketer to help optimise their digital journey end-to-end — from first click to registration — and to ensure minimal customer churn due to system drop-offs. The business has a culture of responsiveness, high standards and results. It blends innovation and automation with a human-first mindset, offering services that are accessible, efficient and trusted by its growing user base.
The role
As the Digital Marketing Manager, you will have ownership of the digital strategy across paid media, website optimisation, analytics and automation. You’ll be the organisation’s in-house digital lead — hands-on, autonomous, and accountable for measurable outcomes. You will work closely with internal stakeholders and a specialist automation partner to ensure data, tracking, and communications are aligned and high-performing.
What you will be doing
- Paid Media Ownership: End-to-end management of Google Ads and Meta Ads to drive customer acquisition at scale.
- Website & SEO: Day-to-day WordPress management, improving load speed, structure, on-page SEO, and conversion flows.
- Analytics & Tracking: Full responsibility for analytics set-up, dashboards, and reporting (GA4, GTM, etc.). Track key metrics like CPA, bounce rate, funnel efficiency and form completions.
- Journey Optimisation: Test and refine user journeys using A/B tests, heatmaps, funnel analysis, and CRO tactics.
- Automation Liaison: Partner with the external automation vendor to improve integration, journey logic and data capture across the funnel.
- Content Oversight: Ensure consistency of messaging and visual tone across digital touchpoints.
- Performance Strategy: Build, execute and iterate growth plans based on clear KPIs — especially acquisition volume and churn reduction.
What you will need to succeed
- B2C acquisition marketing experience
- Hands-on experience managing high-spend Google Ads and Meta Ads campaigns
- Strong knowledge of SEO, WordPress, and website optimisation
- Confidence with data tools — GA4, GTM, dashboards, tracking pixels, etc.
- A track record of driving measurable ROI and improving user journeys
- Comfortable managing tech integrations and collaborating with external vendors
- A mindset that blends performance and accountability with attention to detail
- Bonus-oriented and motivated by results, not just processes
- Able to work autonomously and take initiative in a fast-paced setting
Bonus points if you have
- Experience in healthcare, regulated, or consumer services sectors
- Familiarity with A/B testing, heatmaps, and behavioural analytics
- Exposure to automation tools and data pipelines
- Experience building dashboards or reporting for senior stakeholders
Contact Detail:
Market Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in B2C acquisition strategies. This will not only help you understand the landscape but also allow you to speak confidently about innovative approaches during your interview.
✨Tip Number 2
Prepare to discuss specific examples of how you've successfully managed high-budget Google Ads and Meta Ads campaigns. Be ready to share metrics that demonstrate your impact on customer acquisition and ROI.
✨Tip Number 3
Brush up on your knowledge of website optimisation and SEO best practices, particularly with WordPress. Being able to articulate how you've improved site performance and user journeys will set you apart from other candidates.
✨Tip Number 4
Showcase your analytical skills by preparing to discuss how you've used data tools like GA4 and GTM in previous roles. Highlight any experience you have with A/B testing and how it has led to measurable improvements in user engagement.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in B2C acquisition and managing high-spend campaigns. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the company's mission. Mention your hands-on experience with Google Ads and Meta Ads, and how you can contribute to their growth strategy.
Showcase Your Analytical Skills: Emphasise your familiarity with analytics tools like GA4 and GTM. Provide examples of how you've used data to drive decisions and improve user journeys in past roles.
Highlight Relevant Projects: If you have experience with website optimisation or A/B testing, include specific projects that showcase your ability to enhance customer acquisition and retention. This will demonstrate your practical knowledge and results-driven mindset.
How to prepare for a job interview at Market Recruitment
✨Showcase Your Digital Strategy Skills
Be prepared to discuss your previous experiences in developing and executing digital marketing strategies. Highlight specific campaigns you've managed, particularly those involving Google Ads and Meta Ads, and how they contributed to customer acquisition and retention.
✨Demonstrate Data Proficiency
Since the role requires strong analytical skills, come ready to talk about your experience with data tools like GA4 and GTM. Be specific about how you've used analytics to track performance metrics and optimise user journeys.
✨Prepare for Technical Questions
Expect questions about website optimisation and SEO practices. Brush up on your knowledge of WordPress management and be ready to discuss how you’ve improved site performance and conversion rates in past roles.
✨Emphasise Your Results-Driven Mindset
The company values a results-oriented approach, so share examples of how you've achieved measurable outcomes in your previous positions. Discuss your bonus-driven motivation and how it aligns with their performance culture.
