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For Companies At a Glance
- Tasks: Lead digital marketing efforts, optimising performance channels and driving revenue growth.
- Company: Fast-growing B2B SaaS scale-up in Central London.
- Benefits: Flexible work arrangement with 2 days in the office and competitive salary.
- Why this job: Make a real impact by linking marketing activities directly to revenue outcomes.
- Qualifications: Strong experience in B2B performance marketing and analytics.
- Other info: Join a dynamic team focused on growth, speed, and accountability.
The predicted salary is between 36000 - 60000 £ per year.
Location: Central London 2 days per week (Mon & Thurs), 3 days from home
A fast-growing B2B SaaS scale-up is hiring a senior digital marketer to take full ownership of its performance engine. This role is all about clarity, control, and commercial impact. You’ll own the technical and analytical marketing stack and make sure every pound of spend can be traced to pipeline and revenue.
Initial setup of HubSpot and core tracking will be handled by a specialist. You’ll take over from there — optimising, scaling, and holding the system accountable. If you enjoy being close to revenue, sales, and real numbers, this will suit you.
What You’ll Be Responsible For
- Performance Channels
- Paid media across Google and LinkedIn
- Testing and scaling additional channels (e.g. G2, Reddit, experiments)
- Budget ownership and ROI optimisation
- GA4 and Google Tag Manager setup
- SEO (with agency support)
- Building landing pages
- Full-funnel conversion journeys
- Attribution models that align with sales reality
- Clear reporting on pipeline and revenue impact
- Ongoing ownership of HubSpot
- Lead scoring, routing, lifecycle stages
- Tight alignment with SDRs and sales operations
- Linking marketing activity directly to pipeline and ARR
- Regular insight into what’s working, what’s not, and why
What Success Looks Like
- Marketing performance is transparent and trusted
- Spend is clearly tied to revenue outcomes
- Channels are optimised based on evidence, not opinion
- Leadership uses your data to make decisions
About You
- You’re likely coming from a B2B SaaS or tech-led environment where growth, speed, and accountability mattered.
- Strong experience in B2B performance marketing
- Hands-on with paid media, attribution, and analytics
- Comfortable owning and optimising HubSpot
- Commercially minded — you think in pipeline, not clicks
- Confident working closely with sales and revenue teams
Digital Marketing Lead employer: Market Recruitment
Contact Detail:
Market Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B SaaS space and let them know you're on the hunt for a Digital Marketing Lead role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in performance marketing, especially any successful campaigns you've run. This is your chance to demonstrate how you can drive revenue and optimise spend.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s marketing strategies. Be ready to discuss how you would optimise their HubSpot setup and improve their attribution models. Showing that you understand their needs will set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented marketers like you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Digital Marketing Lead
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When writing your application, let your enthusiasm for digital marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can contribute to our performance engine.
Be Specific About Your Experience: Make sure to highlight your hands-on experience with B2B performance marketing, especially in areas like paid media and analytics. We love details, so share specific examples of how you've optimised campaigns or improved ROI in previous roles.
Tailor Your Application: Don’t send a generic application! Tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. Show us how your background aligns with what we’re looking for in a Digital Marketing Lead.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Market Recruitment
✨Know Your Numbers
Make sure you’re familiar with key metrics related to digital marketing performance. Be ready to discuss how you’ve tracked ROI in previous roles and how you can apply that to the new position. This shows you’re not just about clicks, but about real revenue impact.
✨Master HubSpot Basics
Since you'll be taking over HubSpot, brush up on its features and functionalities. Familiarise yourself with lead scoring, lifecycle stages, and reporting tools. Being able to speak confidently about how you would optimise these elements will impress your interviewers.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive decisions in past roles. Discuss specific attribution models you've implemented and how they aligned with sales outcomes. This will demonstrate your analytical mindset and commercial awareness.
✨Align with Sales Teams
Highlight your experience working closely with sales and revenue teams. Share instances where your marketing efforts directly supported sales goals. This will show that you understand the importance of collaboration and are focused on driving pipeline growth.
