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- Tasks: Create and manage demand generation strategies for a fast-growing B2B SaaS company.
- Company: Join a rapidly expanding SaaS business transforming commercial teams with innovative technology.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by driving lead generation and collaborating with a dynamic team.
- Qualifications: 3+ years in demand generation with a strong grasp of digital marketing channels.
- Other info: Enjoy a creative, data-driven environment with excellent career advancement potential.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote – with optional monthly meet ups in the UK
Why this role?
- Build and own the demand engine for a fast‐scaling B2B SaaS company
- Turn brand awareness and high‐quality content into a predictable pipeline
- Work with a collaborative marketing and sales team focused on impact, not vanity metrics
About the Company
A rapidly growing SaaS business is helping commercial teams achieve greater consistency, productivity, and success through technology. Its platform is used by leading organisations across the UK, Europe, and North America, and the company continues to expand globally. Following strong growth over the last 12 months, the business is now investing in its go‐to‐market capabilities to accelerate demand generation and scale its customer acquisition engine.
Role Overview
This is an exciting opportunity for an experienced demand generation specialist who thrives at the intersection of creativity and data. You'll design and execute marketing programs that attract, engage, and convert high‐quality leads. You'll work across the full funnel – combining inbound, outbound, and partner‐led motions – to drive measurable growth. With support from experienced marketing and sales leaders, you'll have the freedom to test, learn, and build scalable programs that deliver results.
What You'll Be Doing
- Develop and own the company's demand generation strategy and roadmap
- Build and optimise multi‐channel campaigns that drive awareness, engagement, and conversions
- Collaborate with the sales team to identify key accounts and accelerate pipeline
- Use data, testing, and insights to improve campaign performance and ROI
- Align content, messaging, and targeting to audience needs and market trends
- Report on key demand metrics and continuously refine programs for better results
- Partner with design, content, and web teams to bring ideas to life
What We're Looking For
- 3+ years' experience in demand generation, growth, or performance marketing for a B2B SaaS business
- Proven ability to generate qualified leads and drive pipeline impact
- Hands‐on experience with digital channels such as paid social, search, and email
- Strong understanding of campaign measurement, attribution, and optimisation
- Data‐driven mindset with a track record of testing and iteration
- Collaborative, proactive, and comfortable working in a fast‐moving environment
Interview Process
- Intro Call – An initial conversation to learn more about the business and the role
- Team Interview – Meet key stakeholders from marketing and sales
- Final Stage – A short task and discussion to demonstrate your thinking and approach
Seniority level: Not Applicable
Employment type: Full‐time
Job function: Marketing
Industries: Software Development and IT Services, and IT Consulting
Demand Generation Marketing Manager employer: Market Recruitment
Contact Detail:
Market Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual meetups, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their demand generation strategies and think about how your skills can contribute. This will help you stand out and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Demand Generation Marketing Manager. Highlight specific achievements that demonstrate your ability to drive results and generate leads.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Demand Generation Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Demand Generation Marketing Manager. Highlight your experience in B2B SaaS and any specific campaigns you've run that align with what we're looking for.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about demand generation and how your skills can help us build our demand engine. Be genuine and let your personality shine through!
Showcase Your Data Skills: Since we love a data-driven mindset, include examples of how you've used data to optimise campaigns in the past. This will show us you can drive measurable growth, which is key for this role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Market Recruitment
✨Know Your Demand Generation Inside Out
Make sure you brush up on your demand generation strategies and metrics. Be ready to discuss how you've successfully built and optimised campaigns in the past, especially in a B2B SaaS context. Highlight specific examples where your efforts led to measurable growth.
✨Showcase Your Data-Driven Mindset
Prepare to talk about how you've used data to inform your marketing decisions. Bring examples of how you've tested and iterated on campaigns to improve performance. This role is all about combining creativity with analytics, so demonstrate that you can do both!
✨Collaborate Like a Pro
Since this role involves working closely with sales and other teams, be ready to share experiences where collaboration led to success. Discuss how you’ve aligned marketing efforts with sales goals and how that impacted lead generation and conversions.
✨Be Ready for the Task
In the final stage of the interview, you'll likely have a task to complete. Approach it as an opportunity to showcase your thinking process. Think about how you would design a campaign based on the company's needs and be prepared to explain your rationale clearly.
