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For Companies At a Glance
- Tasks: Create engaging content and manage marketing campaigns to boost brand awareness.
- Company: Join a growing international tech firm simplifying construction processes with innovative software solutions.
- Benefits: Enjoy flexible work options, combining office days in Manchester with remote work.
- Why this job: Be the first marketing hire in the UK and make a real impact during exciting growth.
- Qualifications: Strong content creation skills and B2B marketing experience are essential; self-starters thrive here.
- Other info: Opportunity to collaborate with global teams and lead local marketing initiatives.
The predicted salary is between 43000 - 58000 £ per year.
Salary: £50,000 - £55,000
Location: Central Manchester office 2-3 days per week, rest from home
Why this role?
- Shape the local marketing strategy and execution in a standalone role
- Create and drive content that supports brand growth and lead generation
- Work independently while being closely connected to a central marketing team
- Join a scaling business in a period of exciting international expansion
About the company
Our client is a well-established international technology business entering an exciting growth phase in the UK. Backed by a leading global investment firm, they offer a suite of software solutions designed to simplify complex business processes within construction companies. With a strong brand in their home markets, they are now expanding rapidly and looking to build local brand awareness and engagement. As their first marketing hire in the UK, you'll have the opportunity to make a significant impact.
The role
This is a hands-on and content-driven marketing role. You will focus on creating engaging content, managing organic channels, supporting sales initiatives, and helping to build the brand locally. You will work independently in the UK market but collaborate closely with the central marketing, digital, and sales teams.
Content & Campaigns
- Write and produce customer stories, thought leadership articles, social media posts, emails, and more
- Build and deliver marketing assets that support brand positioning and sales enablement
- Work closely with sales teams to develop and execute localised marketing campaigns
Digital & Events
- Manage the organic social media presence (primarily LinkedIn and Facebook) and website updates
- Collaborate with the central digital team on SEO initiatives and the localisation of global content
- Plan and deliver local events and partner activities that drive engagement and generate qualified leads
Stakeholder Engagement
- Build and maintain relationships with customers and partners to create reference cases and co-marketing opportunities
- Work collaboratively with the sales and SDR teams to align marketing activities with pipeline development
- Report on marketing performance and provide insights into local market activity
What you will need to succeed in this role
- Strong content creation and storytelling skills, particularly across digital channels
- Proven B2B marketing experience, ideally supporting lead generation in a complex industry (SaaS, software, IT services)
- Self-starter attitude with the ability to work independently in a standalone market
- Commercial mindset, comfortable working with sales teams and measuring marketing impact
- Organised and proactive with experience managing projects from idea to execution
Bonus points for
- Experience planning and managing events and tradeshows
- Experience working with centralised/global marketing teams
- Familiarity with SEO practices or content localisation
- Knowledge of Salesforce CRM or similar platforms
The application process
- Introductory call with the recruitment team (Market Recruitment)
- 30-minute Teams interview with the UK commercial lead
- Task presentation to marketing leadership
- Final in-person interview at the Manchester office
Content Marketing Manager employer: Market Recruitment
Contact Detail:
Market Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager
✨Tip Number 1
Familiarise yourself with the company's products and services. Understanding their software solutions will help you create more relevant content and demonstrate your knowledge during interviews.
✨Tip Number 2
Showcase your content creation skills by preparing a portfolio of your best work. Include examples that highlight your storytelling abilities and how they have driven engagement or lead generation.
✨Tip Number 3
Network with professionals in the B2B marketing space, especially those with experience in SaaS or technology sectors. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare for the interview by thinking about how you would approach localised marketing campaigns. Be ready to discuss specific strategies you would implement to build brand awareness in the UK market.
We think you need these skills to ace Content Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content creation and B2B marketing. Emphasise any previous roles where you supported lead generation, especially in SaaS or software industries.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling skills and explains why you're excited about this standalone role. Mention how your experience aligns with the company's goals and your ability to work independently while collaborating with teams.
Showcase Your Content Skills: Include examples of your previous work, such as customer stories, articles, or social media posts. If possible, provide links to your published content or a portfolio that demonstrates your ability to create engaging material.
Prepare for Interviews: Research the company and its products thoroughly. Be ready to discuss how you would approach building local brand awareness and driving engagement through content. Prepare questions that show your interest in their growth strategy and how you can contribute.
How to prepare for a job interview at Market Recruitment
✨Showcase Your Content Creation Skills
Prepare examples of your previous work that highlight your content creation and storytelling abilities. Be ready to discuss how your content has driven engagement and supported lead generation in past roles.
✨Understand the Company and Its Market
Research the company’s products and their position in the market. Familiarise yourself with the construction industry and how technology solutions can simplify processes, as this will help you align your marketing strategies with their goals.
✨Demonstrate Your Collaboration Skills
Since this role involves working closely with sales teams and a central marketing team, be prepared to discuss your experience in collaborative projects. Highlight instances where you successfully aligned marketing activities with sales initiatives.
✨Prepare for Performance Metrics Discussion
Be ready to talk about how you measure the impact of your marketing efforts. Discuss specific metrics you’ve used in the past to evaluate success and how you plan to report on marketing performance in this new role.
