At a Glance
- Tasks: Create engaging content and manage marketing campaigns to boost brand awareness.
- Company: Join a growing tech firm simplifying construction processes with innovative software solutions.
- Benefits: Enjoy flexible work options, competitive salary, and the chance to shape local marketing strategies.
- Other info: Opportunity for growth and collaboration with global teams while working independently.
- Why this job: Be the first marketing hire in the UK and make a real impact during exciting international expansion.
- Qualifications: Strong content creation skills and B2B marketing experience are essential; self-starters thrive here.
The predicted salary is between 43000 - 77000 £ per year.
Salary: £50,000 - £55,000
Location: Central Manchester office 2-3 days per week, rest from home
Why this role?
- Shape the local marketing strategy and execution in a standalone role
- Create and drive content that supports brand growth and lead generation
- Work independently while being closely connected to a central marketing team
- Join a scaling business in a period of exciting international expansion
About the company
Our client is a well-established international technology business entering an exciting growth phase in the UK. Backed by a leading global investment firm, they offer a suite of software solutions designed to simplify complex business processes within construction companies. With a strong brand in their home markets, they are now expanding rapidly and looking to build local brand awareness and engagement. As their first marketing hire in the UK, you'll have the opportunity to make a significant impact.
The role
This is a hands-on and content-driven marketing role. You will focus on creating engaging content, managing organic channels, supporting sales initiatives, and helping to build the brand locally. You will work independently in the UK market but collaborate closely with the central marketing, digital, and sales teams.
Content & Campaigns
- Write and produce customer stories, thought leadership articles, social media posts, emails, and more
- Build and deliver marketing assets that support brand positioning and sales enablement
- Work closely with sales teams to develop and execute localised marketing campaigns
Digital & Events
- Manage the organic social media presence (primarily LinkedIn and Facebook) and website updates
- Collaborate with the central digital team on SEO initiatives and the localisation of global content
- Plan and deliver local events and partner activities that drive engagement and generate qualified leads
Stakeholder Engagement
- Build and maintain relationships with customers and partners to create reference cases and co-marketing opportunities
- Work collaboratively with the sales and SDR teams to align marketing activities with pipeline development
- Report on marketing performance and provide insights into local market activity
What you will need to succeed in this role
- Strong content creation and storytelling skills, particularly across digital channels
- Proven B2B marketing experience, ideally supporting lead generation in a complex industry (SaaS, software, IT services)
- Self-starter attitude with the ability to work independently in a standalone market
- Commercial mindset, comfortable working with sales teams and measuring marketing impact
- Organised and proactive with experience managing projects from idea to execution
Bonus points for
- Experience planning and managing events and tradeshows
- Experience working with centralised/global marketing teams
- Familiarity with SEO practices or content localisation
- Knowledge of Salesforce CRM or similar platforms
The application process
- Introductory call with the recruitment team (Market Recruitment)
- 30-minute Teams interview with the UK commercial lead
- Task presentation to marketing leadership
- Final in-person interview at the Manchester office
Content Marketing Manager in Manchester employer: Market Recruitment
As a Senior Product Marketing Leader at Market Recruitment, you will join a dynamic and innovative team that values creativity and strategic thinking. Our hybrid work culture promotes flexibility and collaboration, while offering ample opportunities for professional growth in the fast-paced B2B hardware sector. With a focus on impactful marketing strategies and a commitment to employee development, we provide a rewarding environment where your contributions directly influence our global success.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Manager in Manchester
✨Tip Number 1
Familiarise yourself with the company's products and services. Understanding their software solutions will help you create more relevant and engaging content that resonates with their target audience.
✨Tip Number 2
Showcase your content creation skills by preparing a portfolio of your best work. Highlight pieces that demonstrate your ability to tell compelling stories and engage audiences, especially in B2B contexts.
✨Tip Number 3
Network with professionals in the construction and technology sectors. Building connections can provide insights into industry trends and challenges, which will be valuable for your role in shaping local marketing strategies.
✨Tip Number 4
Prepare for the interview by thinking about how you would approach localised marketing campaigns. Be ready to discuss specific strategies you would implement to drive brand awareness and lead generation in the UK market.
We think you need these skills to ace Content Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in content creation and B2B marketing. Emphasise any previous roles where you supported lead generation, especially in SaaS or software industries.
Craft a Compelling Cover Letter:Write a cover letter that showcases your storytelling skills. Explain why you're excited about the role and how your background aligns with the company's goals, particularly in shaping local marketing strategies.
Showcase Your Content Skills:Include examples of your previous work, such as customer stories, articles, or social media posts. This will demonstrate your ability to create engaging content that drives brand growth.
Prepare for Interviews:Research the company and its market position. Be ready to discuss how you would approach building brand awareness and engagement in the UK, and think of questions to ask about their current marketing strategies.
How to prepare for a job interview at Market Recruitment
✨Showcase Your Content Creation Skills
Prepare examples of your previous work that highlight your content creation and storytelling abilities. Be ready to discuss how you tailored content for different digital channels, as this role heavily focuses on engaging content.
✨Understand the B2B Landscape
Familiarise yourself with the B2B marketing strategies, especially in the SaaS and software sectors. Be prepared to discuss how you've supported lead generation in complex industries and how you can apply that experience to this new role.
✨Demonstrate Your Self-Starter Attitude
Since this is a standalone role, it's crucial to convey your ability to work independently. Share examples of projects where you took the initiative and drove results without much oversight.
✨Engage with Sales Teams
Highlight your experience working closely with sales teams. Discuss how you’ve aligned marketing activities with sales objectives and how you measure the impact of your marketing efforts on pipeline development.
