Content Marketing Lead / Manager

Salary: £50,000 – £55,000 Location: Central Manchester office 2-3 days per week, rest from home

Shape the local marketing strategy and execution in a standalone role
Create and drive content that supports brand growth and lead generation
Work independently while being closely connected to a central marketing team
Our client is a well-established international technology business entering an exciting growth phase in the UK. Backed by a leading global investment firm, they offer a suite of software solutions designed to simplify complex business processes within construction companies.

With a strong brand in their home markets, they are now expanding rapidly and looking to build local brand awareness and engagement. As their first marketing hire in the UK, you\’ll have the opportunity to make a significant impact.

This is a hands-on and content-driven marketing role. You will focus on creating engaging content, managing organic channels, supporting sales initiatives, and helping to build the brand locally. You will work independently in the UK market but collaborate closely with the central marketing, digital, and sales teams.

Content & Campaigns
Write and produce customer stories, thought leadership articles, social media posts, emails, and more
Build and deliver marketing assets that support brand positioning and sales enablement
Work closely with sales teams to develop and execute localised marketing campaigns

Digital & Events
Manage the organic social media presence (primarily LinkedIn and Facebook) and website updates
Collaborate with the central digital team on SEO initiatives and the localisation of global content
Plan and deliver local events and partner activities that drive engagement and generate qualified leads

Build and maintain relationships with customers and partners to create reference cases and co-marketing opportunities
Work collaboratively with the sales and SDR teams to align marketing activities with pipeline development
Report on marketing performance and provide insights into local market activity

Strong content creation and storytelling skills, particularly across digital channels
Proven B2B marketing experience, ideally supporting lead generation in a complex industry (SaaS, software, IT services)
Self-starter attitude with the ability to work independently in a standalone market
Commercial mindset, comfortable working with sales teams and measuring marketing impact
Organised and proactive with experience managing projects from idea to execution

Bonus points for
Experience planning and managing events and tradeshows
Experience working with centralised/global marketing teams
Familiarity with SEO practices or content localisation
Knowledge of Salesforce CRM or similar platforms

30-minute Teams interview with the UK commercial lead
~ Task presentation to marketing leadership
~ Final in-person interview at the Manchester office