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For Companies At a Glance
- Tasks: Lead innovative marketing strategies to drive real revenue and engage customers.
- Company: Dynamic B2B SaaS provider in Central London with a people-first culture.
- Benefits: Competitive salary, quarterly bonuses, 25 days holiday, and personal learning budget.
- Other info: Enjoy a hybrid work model and regular team socials in a modern office.
- Why this job: Make a tangible impact in a growing company while developing your marketing skills.
- Qualifications: 5+ years in B2B marketing, strong writing skills, and a data-driven mindset.
The predicted salary is between 55000 - 60000 £ per year.
Location: Central London (Old Street) – Hybrid, 2 days per week
Salary: £55,000 – £60,000 + 15% quarterly bonus
The opportunity
Our client is a growing B2B SaaS provider that builds software for high-risk industries like construction and utilities. They are looking for a hands-on Marketing Manager to own and scale their lead generation engine. This is a revenue-focused position where you will move beyond vanity metrics to drive actual pipeline. You will be responsible for a sophisticated mix of outbound automation, intent data, and high-touch customer events. This role reports directly to the Marketing Director and works closely with the sales and customer success teams to ensure every marketing activity is tied to commercial outcomes.
What you will be doing
- Outbound and automation
- Build and scale outbound systems using tools such as PhantomBuster, Clay, and LinkedIn Sales Navigator.
- Define the ideal customer profile (ICP), manage segmentation, and build targeted lists.
- Design and iterate on workflows that move prospects from cold outreach to sales-ready leads.
- Test different messaging, hooks, and offers across various outbound channels.
- Inbound and demand generation
- Capture and convert demand through the website, LinkedIn events, and specific campaigns.
- Use intent tools like Leadfeeder to identify high-interest accounts and trigger timely follow-ups.
- Optimise conversion paths from initial visit through to qualified lead.
- Events and customer relationships
- Plan and promote flagship customer events, including webinars and in-person experiences.
- Act as a bridge between marketing and customers, conducting case studies and testimonials.
- Create pre- and post-event nurture flows to warm up leads before sales outreach.
- Sales alignment
- Work closely with the sales director and customer success team to ensure a tight feedback loop.
- Manage the attribution of revenue, focusing on how marketing influences outbound sales.
- Collaborate with a PPC agency to align paid media spend with current sales priorities.
What success looks like
After the first six months, you will have established a predictable flow of both inbound and outbound leads. You will have built scalable systems that allow the sales team to focus on high-intent prospects, and your reporting will clearly show the revenue impact of your campaigns.
About you
Our client is looking for someone who is eager, trainable, and commercially minded. While experience is important, they value cultural fit and a "can-do" attitude above all else. You have at least 5 years of experience in B2B marketing, ideally within a SaaS environment. You are comfortable using (or learning) automation and enrichment tools like Clay or PhantomBuster. You have a strong understanding of full-funnel marketing and how to move leads through a lifecycle. You are an excellent writer who can craft compelling emails, social posts, and event copy. You are comfortable being customer-facing and enjoy attending events to speak directly with users and prospects. You are analytical and prefer making decisions based on data rather than opinion.
Benefits
- 15% bonus paid quarterly.
- 25 days holiday plus bank holidays and your birthday off.
- Annual personal learning budget.
- Regular team socials and a supportive, people-first culture.
- Modern office in Old Street with a hybrid working pattern (usually Tuesday and Thursday in office, the rest from home).
Marketing Manager in Bradford employer: Market Recruitment
Contact Detail:
Market Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Bradford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Leverage LinkedIn to its fullest! Make sure your profile is up-to-date and reflects your skills in B2B marketing. Engage with posts, share your insights, and don’t hesitate to reach out to hiring managers directly. A personal touch can go a long way!
✨Tip Number 3
Prepare for interviews by knowing your stuff! Research the company and their products, especially how they fit into high-risk industries. Be ready to discuss how you can drive revenue and lead generation, as that’s what they’re all about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Marketing Manager in Bradford
Some tips for your application 🫡
Show Your Passion for Marketing: When writing your application, let your enthusiasm for marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can contribute to our growth.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B marketing, especially within SaaS. We love seeing how your past roles have prepared you for this position, so don’t hold back on those specific achievements!
Be Data-Driven: Since this role is all about driving revenue, include examples of how you've used data to inform your marketing strategies. We appreciate candidates who can demonstrate their analytical skills and how they’ve impacted previous campaigns.
Keep It Professional Yet Personal: While we want a polished application, don’t forget to inject a bit of your personality! We’re looking for someone who fits our culture, so feel free to share what makes you unique and why you’d be a great fit for our team.
How to prepare for a job interview at Market Recruitment
✨Know Your Numbers
Make sure you come prepared with specific metrics and results from your previous marketing campaigns. This role is all about driving revenue, so be ready to discuss how your efforts have directly impacted sales and lead generation.
✨Familiarise Yourself with Tools
Since the job involves using tools like PhantomBuster and LinkedIn Sales Navigator, it’s a good idea to get hands-on experience with these platforms before the interview. Being able to talk about how you've used similar tools will show that you're ready to hit the ground running.
✨Understand the Customer Journey
Brush up on full-funnel marketing strategies and be prepared to discuss how you would move leads through the lifecycle. Think about how you can optimise conversion paths and what tactics you would use for both inbound and outbound marketing.
✨Show Your Collaborative Spirit
This role requires close collaboration with sales and customer success teams. Be ready to share examples of how you've worked cross-functionally in the past and how you plan to maintain a tight feedback loop to ensure marketing aligns with sales priorities.