At a Glance
- Tasks: Lead a dynamic sales team and drive business growth across the North of England.
- Company: Join a growing international business with a focus on innovation and teamwork.
- Benefits: Enjoy a competitive salary, company vehicle, laptop, mobile phone, and career development opportunities.
- Other info: Flexible work environment with extensive travel and excellent career growth potential.
- Why this job: Make a real impact by developing strategies and building key customer relationships.
- Qualifications: 2+ years B2B sales experience and strong leadership skills required.
Location: North of England
Job Type: Full-time, Permanent
Market 36 Recruitment are currently recruiting for a Regional Sales Manager on behalf of our client. This is an excellent opportunity for an experienced sales professional to take ownership of a defined region, driving business growth while managing key customer relationships and leading a successful sales team. This role is ideal for someone who is commercially focused, enjoys developing people, and thrives in a field-based environment with regular travel.
Main Purpose of the Role
As the Regional Sales Manager, you will be responsible for defining and implementing the commercial development strategy across your region. You will lead and motivate your team, develop key customer relationships, and ensure sales objectives are achieved through effective planning, coaching and performance management. Working closely with senior management, you will identify opportunities for business growth while ensuring commercial performance, customer satisfaction and operational efficiency remain a priority.
Roles & Responsibilities
- Develop and implement regional sales strategies that support overall business objectives.
- Lead, motivate and develop the regional sales team through coaching, performance reviews and ongoing support.
- Conduct one-to-one meetings, identify training needs and support employee development.
- Manage recruitment and succession planning within the team where required.
- Develop commercial policies, pricing strategies and product offerings to maximise profitability.
- Produce sales forecasts and monitor margins against agreed commercial targets.
- Build and maintain strong relationships with key accounts while identifying new business opportunities.
- Monitor market trends, competitor activity and customer requirements to support business growth.
- Manage departmental budgets and provide regular sales and performance reports.
- Coordinate activities with the wider sales department and local service managers.
- Ensure compliance with company policies and relevant regulatory requirements.
- Monitor performance against KPIs including sales, margins, EBITDA, customer satisfaction and team performance.
- Travel extensively across the North of England (approximately 40–70%) to support customers and the regional sales team.
Additional Responsibilities
- Allocate resources effectively to maximise regional performance.
- Support continuous improvement initiatives across the sales function.
- Monitor regulatory changes and adapt regional processes where required.
- Establish and review sales performance indicators and reporting methods.
- Work collaboratively with colleagues across the wider business to deliver exceptional customer service and achieve commercial objectives.
- Promote a positive team culture and encourage collaboration across departments.
Experience, Skills & Qualifications
- A minimum of 2 years' B2B sales experience, ideally within the electrical, industrial, tools or PPE sectors.
- Previous experience managing or leading a sales team.
- Strong commercial awareness with the ability to develop and execute sales strategies.
- Excellent communication, negotiation and relationship-building skills.
- Strong analytical and organisational abilities with a proactive approach to problem-solving.
- Excellent Microsoft Office skills, particularly Excel, Word and Outlook.
- Knowledge of technical or industrial products would be advantageous.
- A proven ability to build and maintain long-term customer relationships.
- A flexible approach to work with the willingness to travel extensively and stay away overnight when required.
- A full UK driving licence.
Working Pattern & Benefits
- Hours: 40 hours per week (or as required to fulfil the role)
- Benefits: Competitive benefits package, company vehicle, laptop and mobile phone, career development opportunities, and the chance to join a growing international business.
- Salary: Competitive (dependent on experience).
Regional Sales Manager employer: Market 36
As a Business Development Manager at our Braintree, Essex location, you will thrive in a dynamic work culture that prioritises innovation and collaboration. We offer a competitive benefits package, including career development opportunities and the chance to be part of a growing international business, making it an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Regional Sales Manager at Market 36, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Market 36. Tailor your message to explain why you’re drawn to them and how you can contribute as a Regional Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Regional Sales Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Market 36:When writing your cover letter, make sure to tailor your message specifically for Market 36. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Market 36
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Market 36 that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Market 36 that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Market 36’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
