Senior Consumer PR Manager in Royal Tunbridge Wells

Location: hybrid working, minimum one day in the office per week (main locations Tunbridge Wells, Peterborough, Manchester and Portsmouth).

Role Purpose: Passionate about media relations and helping grow brands’ reputation in the consumer space. Digitally savvy, versatile and adaptable, a creative storyteller with a keen eye for detail. A leading general insurance services provider in the UK, whose purpose is to put the customer first, is looking for an experienced Senior PR Manager to join us on a maternity cover contract (FTC for 12-14 month). The candidate will have the opportunity to make an impact by raising awareness of our brands (including car, home, motorbike, pet and travel) in the consumer media space – including national newspapers, lifestyle magazines and digital publications. No two days will be the same as the role benefits from considerable variation. We are seeking a hands-on, proactive, and creative team member, with a can-do attitude and a drive to succeed.

Key tasks include ideation and implementing strategic PR plans across key brands, compiling media lists, writing press releases, media outreach, and assisting in reactive communications and media complaints.

• Brand management: Lead on the consumer PR activities across several brands.
• Consumer PR: Knowledge of digital PR and history of working with consumer press, crafting newsworthy and engaging PR stories that will secure national coverage and links. This role does not involve any B2B PR or communications.
• Ideation and PR plans: Devise newsworthy, shareable PR ideas and create strategic PR plans that align with wider marketing and business objectives.
• Press materials: Draft press releases, web content, editorials, thought leadership articles and comments to promote and support business activity.
• Coverage: Secure online and print coverage in national, regional, lifestyle and specialist consumer press for applicable brands. Create media lists and targeted outreach to journalists.
• Reactive PR: Monitor the current news agenda and put forward relevant, topical and proactive comment opportunities/angles to create positive and timely media coverage.
• Media monitoring and crisis comms: Be part of the External Communications team press office rota and have responsibility for actioning requests, including media complaints, on designated days.
• Reporting: Use PR tools to complete monthly and quarterly reports, distributing to relevant stakeholders.
• Brand values: Ensure business messages and values are portrayed and consistent in communications including press releases, comments, newsletters, editorials and web content.
• Integrated working: Work closely with wider teams to ensure a joined-up approach across all marketing functions.
• Teamwork: Undertake other reasonable responsibilities and projects as instructed by the Head of External Group Communications.
• Regulatory requirements: Where applicable, adhere to Company processes with regard to FCA compliance and Customer Charter. Where applicable, ensure that DPA, FCA, TCF and other regulatory requirements are met.

• MUST have proven experience in consumer PR, agency or in-house. Experience in using media monitoring and press distribution platforms, such as Roxhill, Response Source and Onclusive.
• Essential Skills: Ability to work across various brands at once. Be an exceptional creative thinker; able to demonstrate being a hands-on communications expert who thrives on the creative process and written word. Strategic thinker; have a holistic approach about how other disciplines would complement PR plans. Ability to work flexibly and to tight deadlines when required. Strong and effective communicator - written and verbal. Demonstrate 100% attention to detail. Highly developed teamwork skills, enjoy working closely with other managers and team members within marketing and communications department, and across the group. Familiarity and skill with communications tools including written communications, marketing material, press and social media, and events.