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- Tasks: Lead marketing strategies for the UK retail broker channel and manage a dynamic team.
- Company: Join Markel, a Fortune 500 company dedicated to innovative insurance solutions worldwide.
- Benefits: Enjoy a competitive salary, generous bonuses, and a strong benefits package including private medical cover.
- Why this job: Make a meaningful impact in a collaborative environment while shaping marketing plans for growth.
- Qualifications: Proven senior marketing experience in insurance, with strong leadership and strategic skills required.
- Other info: Flexible working options available; we celebrate diversity and welcome all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Are you ready to take the next step in your marketing career and be part of something truly impactful?
At Markel, we’re looking for a strategic and commercially-minded Head of Marketing to lead our team of Marketing Business Partners and serve as the senior marketing lead for the UK retail broker channel, an area of focus for growth at Markel. This is a fantastic opportunity for a collaborative and results-driven leader to shape and align marketing plans across the business, working closely with senior stakeholders, including the Divisional Director, wider marketing functions, and product and distribution teams
What part will you play? If you’re looking for a place where you can make a meaningful difference, you’ve found it. The work we do at Markel gives people the confidence to move forward and seize opportunities, and you’ll find your fit amongst our global community of optimists and problem-solvers. We’re always pushing each other to go further because we believe that when we realise our potential, we can help others reach theirs.
Join us and play your part in something special!
The opportunity:
The Marketing department within UK National Markets is a fun, high performing team of motivated and talented marketers covering the full marketing mix delivering innovative and bespoke insurance solutions to UK businesses, from charities and care organisations to providers of IT services and media companies.
In line with the business’s ambitious growth targets and its’ NMUK strategy the Marketing team restructured at the beginning of 2022, aligning itself to the key distribution channels within its’ UK business. The investment in the team is testament to the value the business places in the Marketing function and the key role it will play in achieving its growth objectives. This has created a number of exciting opportunities within the team, including a new role within the Marketing Services team, supporting the delivery of the NMUK Marketing plan. This role represents fabulous opportunity to forge an exciting career in Marketing.
What you’ll be doing:
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Leadership – Own the marketing plan for our Broker channel, ensuring alignment to commercial goals and growth ambitions
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Lead a team of Marketing Business Partners, coaching and developing them to deliver impactful marketing plans and strengthen business alignment
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Translate channel objectives into clear marketing plans and priorities, working collaboratively with content, digital, PR, events, and insights teams.
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Provide day-to-day leadership and performance management for the Marketing Business Partner team
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Champion collaboration between marketing and the wider business, especially Sales, Underwriting, Claims and Proposition teams.
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Support the annual marketing planning process for the Broker channel, ensuring effective prioritisation of investment, campaigns, and resources
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Guide the briefing, scoping, and delivery of high-impact marketing activity, ensuring all projects are aligned with brand, message, and customer outcomes
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Work closely with Campaign Delivery and Marketing Services teams to ensure timely and effective execution of marketing activity
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Performance & Insight – Drive a culture of measurement and continuous improvement across all marketing activity
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Oversee the reporting and performance evaluation of marketing campaigns within the Broker channel
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Ensure all activity contributes to business objectives including engagement, lead generation, brand awareness, and sales enablement
Our must haves:
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Proven experience in a senior marketing role in the insurance industry (insurer, broker or distribution
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Strong understanding of intermediary-led distribution models
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Demonstrable experience leading teams and influencing cross-functional stakeholders
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Strong commercial acumen and strategic mindset
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Confident communicator with excellent presentation and influencing skills
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Comfortable working in a fast-paced, matrixed environment
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Passionate about using insight to guide marketing activity and decision-making
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Experience with budget management and campaign ROI measurement
Who we are:
Markel Corporation (NYSE – MKL) a Fortune 500 company with over 60 offices in 20+ countries, is a holding company for insurance, reinsurance, specialist advisory and investment operations around the world.
We’re all about people | We win together | We strive for better | We enjoy the everyday | We think further
What’s in it for you:
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A great starting salary plus generous annual bonus & strong benefits package…
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25 days paid holiday plus Bank Holidays, with the opportunity to buy / sell extra leave
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Fantastic company pension scheme, private medical and dental cover, life assurance, travel insurance cover, income protection, season ticket loan as well as other great benefits on offer
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There are countless opportunities to learn new skills and develop in your career, and we can provide the support needed to do just that!
Are you ready to play your part?
Choose ‘Apply Now’ to fill out our short application, so that we can find out more about you.
Markel celebrates the value of a diverse workforce that brings experience and expertise from a wide variety of backgrounds and life circumstances. Whatever your background, if you feel you meet the requirements of this role then we want to hear from you. We are also happy to consider candidates who are looking for flexible working patterns.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided with all reasonable accommodations to be able to participate in the job application or interview process and to perform essential job functions if successful. Please contact us via email at or call us at 0161 507 5827 to request any accommodations that may be needed. This includes any alternative formats of any documents or information on how to apply offline.
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Head of Marketing - Business Partnering employer: Markel
Contact Detail:
Markel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Business Partnering
✨Tip Number 1
Network with professionals in the insurance industry, especially those who have experience in marketing roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in marketing within the sector.
✨Tip Number 2
Familiarise yourself with Markel's current marketing strategies and campaigns. Understanding their approach will help you tailor your discussions during interviews and demonstrate your genuine interest in the company and its goals.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed teams in the past. Be ready to provide specific examples of how you've influenced cross-functional stakeholders and driven marketing initiatives that align with commercial objectives.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data and insights to guide marketing decisions. Highlight any experience you have with measuring campaign ROI and how it has impacted business outcomes.
We think you need these skills to ace Head of Marketing - Business Partnering
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in senior marketing roles, particularly within the insurance industry. Emphasise your leadership skills and any successful marketing campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your strategic mindset aligns with Markel's growth ambitions. Mention specific examples of how you've influenced cross-functional teams and driven results.
Showcase Your Commercial Acumen: Demonstrate your understanding of intermediary-led distribution models and how you've successfully managed budgets and measured campaign ROI in previous roles. This will show that you can contribute to Markel's commercial goals.
Highlight Collaboration Skills: Since the role requires collaboration with various teams, provide examples of how you've worked effectively with sales, underwriting, and other departments to achieve marketing objectives. This will illustrate your ability to champion teamwork.
How to prepare for a job interview at Markel
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be expected to lead a team effectively. Prepare examples of how you've successfully managed teams in the past, focusing on coaching and developing talent to achieve impactful marketing plans.
✨Understand the Insurance Industry
Demonstrate your knowledge of the insurance sector, particularly intermediary-led distribution models. Be ready to discuss how your experience aligns with the company's goals and how you can contribute to their growth ambitions.
✨Prepare for Cross-Functional Collaboration
Since the role involves working closely with various teams, think of instances where you've successfully collaborated with sales, underwriting, or claims teams. Highlight your ability to influence stakeholders and drive alignment across functions.
✨Emphasise Data-Driven Decision Making
Markel values insight-driven marketing. Be prepared to discuss how you've used data to guide marketing strategies and measure campaign performance. Share specific examples of how your insights led to improved outcomes.
