At a Glance
- Tasks: Lead innovative digital marketing strategies and manage multi-channel campaigns.
- Company: Join Markel, a dynamic Fortune 500 company with a collaborative culture.
- Benefits: Competitive salary, annual bonus, 25 days holiday, and strong benefits package.
- Other info: Opportunities for professional development and a supportive work environment.
- Why this job: Make a meaningful impact in a growing team and develop your marketing career.
- Qualifications: 4+ years in digital marketing, experience with HubSpot, and strong communication skills.
The predicted salary is between 30000 - 50000 £ per year.
Are you ready to take the next step in your digital marketing career and be part of something truly impactful? Markel is looking for a Digital Marketing Manager to join our dynamic UK team. This is your chance to shape and spearhead innovative digital strategies that will help propel our company's growth and success to unparalleled heights!
If you’re looking for a place where you can make a meaningful difference, you’ve found it. The work we do at Markel gives people the confidence to move forward and seize opportunities, and you’ll find your fit amongst our global community of optimists and problem-solvers. We’re always pushing each other to go further because we believe that when we realise our potential, we can help others reach theirs.
The opportunity:
It’s an exciting time to join Markel as our business grows, and we are looking for a Digital Marketing Manager to join our UK Marketing team, (3 days in the office / 2 days working from home). The role will be based ideally at our Manchester office but we will consider our Leeds office as well.
The Marketing department within UK National Markets is a fun, high performing team of motivated and talented marketers covering the full marketing mix delivering innovative and bespoke insurance solutions to UK businesses, from charities and care organisations to providers of IT services and media companies.
In line with the business’s ambitious growth targets and its NMUK strategy the Marketing team restructured at the beginning of 2022, aligning itself to the key distribution channels within its UK business. The investment in the team is testament to the value the business places in the Marketing function and the key role it will play in achieving its growth objectives. This has created a number of exciting opportunities within the team, including a new role within the Marketing Services team, supporting the delivery of the NMUK Marketing plan. This role represents a fabulous opportunity to forge an exciting career in Marketing.
What you’ll be doing:
- Support the Digital Development Manager in managing the digital team and providing a best-in-class multi-channel digital strategy.
- Be a key member of the Digital and Marketing Services team, working closely with the Digital Development Manager, Content, Design and Event leads to deliver multiple campaigns.
- Ensure the channel deliverables reflect the key marketing success metrics and are implemented in a timely manner within budgetary controls.
- Manage effective strategy and execution of social campaigning from: brief, building and reporting and optimisation across multiple channels.
- CRM data management and enrichment.
- Own reporting and tracking of all Digital Marketing activity and measurement of value and optimisations.
- Strive to deliver standard processes and brand governance across all activities.
- Ensure QC of brand governance.
Our must haves:
- 4+ years digital marketing campaign experience, either agency or in-house across website, email, SEO, social channels (LinkedIn inc Campaign Manager & YouTube).
- Experience of using HubSpot is essential!
- Manage the CRM system (HubSpot & D365) day-to-day.
- Create segmented lists & workflows to support campaigns.
- Maintain clean, enriched & properly tagged CRM data.
- Plan & activate paid & Organic campaigns – with a proficiency in LinkedIn.
- Monitor spend & performance against KPIs.
- Drive activation of the Keyword strategy for best practice visibility and indexing.
- Conduct keyword research & implement on-page improvements.
- Track rankings & traffic performance.
- Ensure website & landing pages are optimised for conversion.
- Own and contribute to digital performance reporting across all channels.
- Deliver monthly reports & ad-hoc insights.
- Make recommendations based on data & trends.
Other Responsibilities / experiences:
- Experience in account and vendor management, including client and partner facing situations and stakeholder management.
- Experience in workstack / ticket system management for workload/ project management.
- Experience with eMarketing design, build, and reporting. Providing a best practice understanding of automations and nurture sequences.
- Website CMS management and page maintenance is a bonus.
- Experience with PPC and SEO.
- Excellent organisational, communication and writing skills with strong attention to detail.
- Ability to perform well under pressure and work within a hybrid team framework.
- Passion for building relationships and getting to know people and their needs, both digitally and in person.
- Ability to prioritise and meet tight deadlines and work on a number of projects at once.
- Desire to study for a Marketing qualification company supported and funded.
What’s in it for you:
- A great starting salary plus annual bonus & strong benefits package.
- 25 days paid holiday plus Bank Holidays, with the opportunity to buy / sell extra leave.
- Fantastic company pension scheme, private medical and dental cover, life assurance, travel insurance cover, income protection, season ticket loan as well as other great benefits on offer.
- There are countless opportunities to learn new skills and develop in your career, and we can provide the support needed to do just that!
Markel celebrates the value of a diverse workforce that brings experience and expertise from a wide variety of backgrounds and life circumstances. We are an equal opportunity employer and value diversity.
Digital Marketing Manager in Manchester employer: Markel International
Markel is an exceptional employer that prioritises a people-first culture, offering a dynamic hybrid working environment in Croydon. With a strong focus on employee growth and development, we provide generous benefits including a competitive salary, annual bonus, and comprehensive health insurance, all while fostering a collaborative atmosphere where diverse perspectives are valued. Join us to not only influence operational analytics but also to thrive in a supportive setting that encourages innovation and continuous improvement.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Markel International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Markel International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Markel International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Markel International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Markel International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Markel International:Show us that you’ve done your homework! In your application, briefly mention what you admire about Markel International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Markel International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Markel International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Markel International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
