At a Glance
- Tasks: Lead digital acquisition strategy and optimise performance across PPC and SEO.
- Company: Join Markel, a Fortune 500 company with a people-first culture.
- Benefits: Competitive salary, 20% bonus, hybrid working, and excellent benefits package.
- Other info: Fast-paced, collaborative environment with genuine career development opportunities.
- Why this job: Make a measurable impact on the growth of 70,000 small businesses.
- Qualifications: Experience in PPC, SEO, and a data-driven mindset.
The predicted salary is between 50000 - 60000 £ per year.
Great Salary + bonus + excellent benefits package. Drive growth. Own performance. Shape the future of digital acquisition.
If you're a performance-driven digital marketer who thrives on owning results, scaling channels, and making a measurable commercial impact, this is your opportunity to step into a high-visibility role at the heart of an ambitious growth journey.
At Markel, we’re not just building marketing campaigns, we’re fueling the success of over 70,000 small businesses across the UK. And with plans to more than double our Direct business by 2030, digital acquisition is central to that journey.
Why this role stands out:
- True ownership – Lead search strategy end-to-end across PPC and SEO
- Serious investment – Manage and optimise significant paid media budgets
- Commercial impact – Directly influence lead generation, revenue, and Return On Investment
- Growth opportunity – Ideal step-up role or chance to scale at a larger level
- High visibility – Work closely with senior partners in a business-critical role
What you’ll be doing:
You’ll take full ownership of digital acquisition performance across our Direct brands (Markel Direct and Caunce O’Hara), leading strategy and execution across paid and organic search.
- Performance & Paid Search:
- Lead and evolve PPC strategy across high-spend accounts
- Optimise campaigns to improve Return On Investment, ROAS, and cost per lead
- Manage and challenge agency performance to deliver results
- Forecast lead volumes and performance with a commercial lens
- Drive organic traffic growth in highly competitive markets:
- Deliver technical SEO, on-page optimisation, and digital PR initiatives
- Build authority through backlink strategies and content optimisation
- Stay ahead of evolving search trends (including generative search)
- Own performance reporting using tools like Google Analytics & Tag Manager
- Partner with UX/CRO, campaigns, and content teams to optimise journeys
- Manage website content and ensure compliance in all communications
- Balance strategic thinking with hands-on delivery
What you’ll bring:
- You’re a commercially minded digital marketer who thrives in performance-led environments.
- Strong background in PPC / performance marketing
- Experience delivering against lead or revenue targets
- Solid understanding of SEO strategy and execution
- Data-driven attitude with strong analytical skills
- Experience working with agencies and holding them accountable
Nice to have:
- Financial services or regulated industry experience
- Experience forecasting and planning performance outcomes
The team & environment:
You’ll join a dedicated Direct Marketing team focused purely on acquisition and growth, working alongside specialists in CRO, campaigns, and content across Leeds and Manchester. This is a fast-paced, collaborative environment where you’ll need to juggle priorities, think commercially, and deliver results but you’ll also have the support, tools, and investment to succeed.
What’s in it for you:
- Competitive salary + 20% bonus plan
- Hybrid working (3 days in Leeds)
- 25 days holiday + option to buy/sell
- Private medical & dental cover
- Excellent pension, life assurance & income protection
- Genuine career development opportunities in a growing business
Why Markel?
We’re a global Fortune 500 business, but we pride ourselves on maintaining a people-first culture where ideas are valued and individuals make a real difference. Our values guide everything we do:
- We’re all about people
- We win together
- We strive for better
And right now, we’re investing heavily in digital making this the perfect time to join and shape what comes next.
Equal Opportunities
Markel celebrates the value of a diverse workforce that brings experience and expertise from a wide variety of backgrounds and life circumstances. Whatever your background, if you feel you meet the requirements of this role, we want to hear from you. We are also happy to consider candidates who are looking for flexible working patterns.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided with all reasonable accommodations to be able to participate in the job application or interview process and to perform essential job functions if successful.
Digital Marketing Manager in Leeds employer: Markel International
At Markel, we offer a dynamic and supportive work environment where your contributions truly matter. As a Digital Marketing Manager, you'll enjoy a competitive salary, a generous bonus plan, and excellent benefits, all while working in a collaborative team focused on driving growth for over 70,000 small businesses across the UK. With genuine opportunities for career development and a commitment to a people-first culture, this is an exciting time to join us as we invest heavily in digital innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Leeds
✨Tip Number 1
Get your networking game on! Connect with people in the digital marketing space, especially those at Markel. Attend industry events or join online forums to make yourself known. You never know who might have a lead on that perfect role!
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your PPC and SEO expertise. This not only demonstrates your capabilities but also gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview like it’s a big campaign launch. Research Markel’s current digital strategies and think about how you can contribute to their growth. Bring fresh ideas to the table; they’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Markel team.
We think you need these skills to ace Digital Marketing Manager in Leeds
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Digital Marketing Manager role. Highlight your achievements in PPC, SEO, and performance marketing to show us you’re the right fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your experience can drive growth at Markel. Be specific about your past successes!
Showcase Your Analytical Skills:Since this role is all about performance, don’t forget to mention your data-driven mindset. Share examples of how you've used analytics tools like Google Analytics to optimise campaigns and improve ROI.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Markel International
✨Know Your Numbers
As a Digital Marketing Manager, you'll need to demonstrate your understanding of key performance metrics. Brush up on your PPC and SEO stats, and be ready to discuss how you've optimised campaigns in the past to improve ROI and lead generation.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to developing and executing digital acquisition strategies. Think about specific examples where you've led search strategy or managed significant budgets, and how those efforts drove measurable results.
✨Stay Ahead of Trends
Markel is looking for someone who can keep up with evolving search trends. Familiarise yourself with the latest in digital marketing, especially around generative search and technical SEO, so you can impress them with your forward-thinking mindset.
✨Collaborate and Communicate
This role involves working closely with various teams. Be prepared to discuss how you've successfully collaborated with UX, CRO, and content teams in the past. Highlight your communication skills and how they’ve helped you achieve common goals.
