At a Glance
- Tasks: Drive digital growth and own performance across PPC and SEO strategies.
- Company: Join Markel, a global Fortune 500 company with a people-first culture.
- Benefits: Competitive salary, bonus plan, hybrid working, and excellent benefits package.
- Other info: Fast-paced, collaborative environment with genuine career development opportunities.
- Why this job: Make a measurable impact on the success of over 70,000 small businesses.
- Qualifications: Strong background in PPC, performance marketing, and data-driven analysis.
The predicted salary is between 40000 - 50000 £ per year.
Leeds (Hybrid Working) Great Salary + bonus + excellent benefits package Drive growth. Own performance. Shape the future of digital acquisition.
If you’re a performance-driven digital marketer who thrives on owning results, scaling channels, and making a measurable commercial impact, this is your opportunity to step into a high-visibility role at the heart of an ambitious growth journey.
At Markel, we’re not just building marketing campaigns, we’re fueling the success of over 70,000 small businesses across the UK. And with plans to more than double our Direct business by 2030, digital acquisition is central to that journey.
Why this role stands out:
- True ownership - Lead search strategy end-to-end across PPC and SEO
- Serious investment - Manage and optimise significant paid media budgets
- Commercial impact - Directly influence lead generation, revenue, and Return On Investment
- Growth opportunity - Ideal step-up role or chance to scale at a larger level
- High visibility - Work closely with senior partners in a business-critical role
What you’ll be doing:
You’ll take full ownership of digital acquisition performance across our Direct brands (Markel Direct and Caunce OHara), leading strategy and execution across paid and organic search.
Performance & Paid Search:
- Lead and evolve PPC strategy across high-spend accounts
- Optimise campaigns to improve Return On Investment, ROAS, and cost per lead
- Manage and challenge agency performance to deliver results
- Forecast lead volumes and performance with a commercial lens
Drive organic traffic growth in highly competitive markets:
- Deliver technical SEO, on-page optimisation, and digital PR initiatives
- Build authority through backlink strategies and content optimisation
- Stay ahead of evolving search trends (including generative search)
Strategy, Insight & Collaboration:
- Own performance reporting using tools like Google Analytics & Tag Manager
- Partner with UX/CRO, campaigns, and content teams to optimise journeys
- Manage website content and ensure compliance in all communications
- Balance critical thinking with hands-on delivery
What you’ll bring:
You’re a commercially minded digital marketer who thrives in performance-led environments.
Essential experience:
- Strong background in PPC / performance marketing
- Proven success managing large media budgets
- Experience delivering against lead or revenue targets
- Solid understanding of SEO strategy and execution
- Data-driven attitude with strong analytical skills
- Experience working with agencies and holding them accountable
Nice to have:
- Financial services or regulated industry experience
- Technical SEO knowledge (e.g. schema, tagging, tracking)
- Experience forecasting and planning performance outcomes
The team & environment:
You’ll join a dedicated Direct Marketing team focused purely on acquisition and growth, working alongside specialists in CRO, campaigns, and content across Leeds and Manchester. This is a fast-paced, collaborative environment where you’ll need to juggle priorities, think commercially, and deliver results but you’ll also have the support, tools, and investment to succeed.
What’s in it for you:
- Competitive salary + 20% bonus plan
- Hybrid working (3 days in Leeds)
- 25 days holiday + option to buy/sell
- Private medical & dental cover
- Excellent pension, life assurance & income protection
- Genuine career development opportunities in a growing business
We’re a global Fortune 500 business, but we pride ourselves on maintaining a people-first culture where ideas are valued and individuals make a real difference.
Our values guide everything we do:
- We’re all about people
- We win together
- We strive for better
And right now, we’re investing heavily in digital making this the perfect time to join and shape what comes next.
If you’re excited by the idea of owning performance, scaling acquisition, and playing a key role in a high-growth business, we’d love to hear from you.
Markel celebrates the value of a diverse workforce that brings experience and expertise from a wide variety of backgrounds and life circumstances. Whatever your background, if you feel you meet the requirements of this role then we want to hear from you. We are also happy to consider candidates who are looking for flexible working patterns.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided with all reasonable accommodations to be able to participate in the job application or interview process and to perform essential job functions if successful. Please contact us via email at rec@markel.com or call us at 0161 507 5827 to request any accommodations that may be needed. This includes any alternative formats of any documents or information on how to apply offline.
Digital Marketing Manager employer: Markel Corporation
At Markel, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters collaboration and innovation. With a competitive salary, generous benefits package, and genuine opportunities for career development, our Leeds-based team is at the forefront of driving growth for over 70,000 small businesses across the UK. Join us in a high-visibility role where your contributions will directly impact our ambitious growth journey while enjoying the flexibility of hybrid working.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their goals, especially around digital acquisition and performance marketing.
✨Tip Number 3
Showcase your results! Bring examples of past campaigns where you’ve driven growth or improved ROI. Numbers speak louder than words, so be ready to impress with your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in PPC and SEO. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Show Your Data Skills:Since this role is all about performance, include specific examples of how you've used data to drive results. We love numbers, so if you can quantify your success, do it!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits our people-first culture, so don’t be afraid to show us who you are and what makes you tick.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Markel Corporation
✨Know Your Numbers
As a Digital Marketing Manager, you'll need to demonstrate your understanding of key performance metrics. Brush up on your PPC and SEO stats, and be ready to discuss how you've optimised campaigns in the past to improve ROI and lead generation.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to digital acquisition. Think about specific strategies you've implemented for both paid and organic search. Be ready to explain how you balance critical thinking with hands-on execution to drive results.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing tools like Google Analytics and Tag Manager. Highlight any experience you have with performance reporting and how you've used data to inform your marketing decisions.
✨Emphasise Collaboration
This role involves working closely with various teams, so be prepared to discuss your experience collaborating with UX, CRO, and content teams. Share examples of how you've partnered with others to optimise customer journeys and achieve common goals.
