Sales Director in London

Key Responsibilities:

• Develop and implement the company’s commercial and client acquisition strategy, aligned with business objectives.
• Build and maintain a high-value sales pipeline within defined qualification and risk parameters.
• Lead the full client acquisition lifecycle from prospecting to deal closure and onboarding.
• Establish scalable commercial and CRM processes to drive efficiency and consistency.
• Collaborate with senior management to refine value proposition, market positioning and pricing strategies.
• Translate market and client insights into actionable intelligence to guide strategic decisions.
• Partner with marketing to design sector-specific campaigns and collateral that support lead generation.
• Liaise with compliance, operations, and onboarding teams to ensure a smooth transition from sales to account activation.
• Deliver accurate sales forecasts, pipeline analysis, and performance reports to the executive team.
• Define and monitor KPIs across the commercial function, ensuring alignment with growth objectives.
• Lead the recruitment, training and performance management of future sales team members.

Experience and Background:

• Minimum 7-10 years’ experience in commercial, business development, or sales leadership roles within EMIs, PIs, FX providers or other FinTech’s.
• Proven track record of revenue growth and client acquisition in a regulated payments environment across B2B, B2C and corporate client segments.
• Experience building or scaling sales operations from an early stage, including CRM set up, sales processes, lead qualification and reporting frameworks.
• Strong understanding of EMI product lines, such as multi-currency accounts, card issuing, FX and cross-border payments.
• Demonstrated ability to navigate compliance, onboarding, and risk frameworks, working effectively within internal MLRO and operations teams to meet regulatory expectations.
• Success in structuring and closing high-value partnerships with corporate clients and payment service providers.
• Experience collaborating across marketing, compliance, and product teams to shape go-to-market strategies and client propositions.
• Excellent communication and negotiating skills, with the ability to present credibly to senior stakeholders, partners, and regulatory counterparties.