About the Company
Mark Anthony Brands UK is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack, and Glendalough Whiskey & Gin.
Role Overview
As the Social Media & Advocacy Manager you will own and deliver the UK social media, influencer, and advocacy strategy to build brand relevance, community engagement, and known consumers. The role exists to ensure the brand shows up credibly and consistently in culture through digital first execution, while translating global brand direction into locally relevant impact.
Responsibilities
Social Media Management
Daily Social Listening to find out what consumers are talking about and creating content.
Own day‑to‑day running of all White Claw UK social channels (Instagram, TikTok, Facebook, etc.)
Create and schedule monthly content calendars aligned with brand plans and global/local assets
Deliver reactive, real‑time content around trends, culture, and brand moments
Collaborate with internal teams and agencies to amplify IRL experiences (festivals, events) through social
Content & Channel Performance
Manage UK content pipeline – briefing, creating, and curating content fit for the UK market
Monitor performance with monthly reporting and dashboards, working with the global digital team on data accuracy and insights
Apply a test‑and‑learn approach to formats, captions, and scheduling
Use paid social budgets to boost high‑performing content and optimise reach/frequency
Weekly media optimisation with media agency and monthly reports to the wider business
Influencer Strategy & Advocacy
Own the UK influencer strategy from micro to macro, coordinating with agencies
Lead third‑party influencer activations and ensure alignment across stakeholders
Manage our White Claw UK Advocacy programme, integrating content creators, superfans, and brand fans into our marketing ecosystem
Leverage UGC, D2C platforms, and rewards to deepen connection and drive engagement
Data, Compliance & Reporting
Identify and execute first‑party data capture opportunities via social and advocacy
Stay close to legal and compliance requirements, working with legal and internal teams on T&Cs
Use social listening, trend reports, and competitor insights to shape the roadmap
Be proactive in spotting new platform opportunities or content formats to test
Qualifications
4+ years in a social media or digital content role (brand side only)
Strong copywriting and creative direction skills with a clear understanding of brand tone
Experience managing influencers and advocacy programmes
Comfortable with data – not afraid to dig into dashboards and spot what’s working
Passion for culture, trends, and digital innovation
Comfortable owning a paid social budget and working closely with media teams
Highly collaborative – able to work across global and local teams
Previous drinks or lifestyle brand experience a plus
Bachelor's degree would be an asset
Equal Opportunity Statement
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the United Kingdom.
#J-18808-Ljbffr
Mark Anthony Brands UK is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack, and Glendalough Whiskey & Gin.
Role Overview
As the Social Media & Advocacy Manager you will own and deliver the UK social media, influencer, and advocacy strategy to build brand relevance, community engagement, and known consumers. The role exists to ensure the brand shows up credibly and consistently in culture through digital first execution, while translating global brand direction into locally relevant impact.
Responsibilities
Social Media Management
Daily Social Listening to find out what consumers are talking about and creating content.
Own day‑to‑day running of all White Claw UK social channels (Instagram, TikTok, Facebook, etc.)
Create and schedule monthly content calendars aligned with brand plans and global/local assets
Deliver reactive, real‑time content around trends, culture, and brand moments
Collaborate with internal teams and agencies to amplify IRL experiences (festivals, events) through social
Content & Channel Performance
Manage UK content pipeline – briefing, creating, and curating content fit for the UK market
Monitor performance with monthly reporting and dashboards, working with the global digital team on data accuracy and insights
Apply a test‑and‑learn approach to formats, captions, and scheduling
Use paid social budgets to boost high‑performing content and optimise reach/frequency
Weekly media optimisation with media agency and monthly reports to the wider business
Influencer Strategy & Advocacy
Own the UK influencer strategy from micro to macro, coordinating with agencies
Lead third‑party influencer activations and ensure alignment across stakeholders
Manage our White Claw UK Advocacy programme, integrating content creators, superfans, and brand fans into our marketing ecosystem
Leverage UGC, D2C platforms, and rewards to deepen connection and drive engagement
Data, Compliance & Reporting
Identify and execute first‑party data capture opportunities via social and advocacy
Stay close to legal and compliance requirements, working with legal and internal teams on T&Cs
Use social listening, trend reports, and competitor insights to shape the roadmap
Be proactive in spotting new platform opportunities or content formats to test
Qualifications
4+ years in a social media or digital content role (brand side only)
Strong copywriting and creative direction skills with a clear understanding of brand tone
Experience managing influencers and advocacy programmes
Comfortable with data – not afraid to dig into dashboards and spot what’s working
Passion for culture, trends, and digital innovation
Comfortable owning a paid social budget and working closely with media teams
Highly collaborative – able to work across global and local teams
Previous drinks or lifestyle brand experience a plus
Bachelor's degree would be an asset
Equal Opportunity Statement
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the United Kingdom.
#J-18808-Ljbffr
