At a Glance
- Tasks: Manage social media, influencer strategies, and create engaging content for White Claw UK.
- Company: Join Mark Anthony Brands, a dynamic drinks company with a bold vision.
- Benefits: Competitive salary, creative freedom, and opportunities to shape brand culture.
- Other info: Collaborative environment with a focus on creativity and cultural impact.
- Why this job: Be at the forefront of digital innovation and community engagement in the drinks industry.
- Qualifications: 4+ years in social media, strong copywriting skills, and a passion for trends.
The predicted salary is between 40000 - 50000 € per year.
About the Company
Mark Anthony Brands UK is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack, and Glendalough Whiskey & Gin.
Role Overview
As the Social Media & Advocacy Manager you will own and deliver the UK social media, influencer, and advocacy strategy to build brand relevance, community engagement, and known consumers. The role exists to ensure the brand shows up credibly and consistently in culture through digital first execution, while translating global brand direction into locally relevant impact.
Responsibilities
- Social Media Management
- Daily Social Listening to find out what consumers are talking about and creating content.
- Own day‑to‑day running of all White Claw UK social channels (Instagram, TikTok, Facebook, etc.)
- Create and schedule monthly content calendars aligned with brand plans and global/local assets
- Deliver reactive, real‑time content around trends, culture, and brand moments
- Collaborate with internal teams and agencies to amplify IRL experiences (festivals, events) through social
- Content & Channel Performance
- Manage UK content pipeline – briefing, creating, and curating content fit for the UK market
- Monitor performance with monthly reporting and dashboards, working with the global digital team on data accuracy and insights
- Apply a test‑and‑learn approach to formats, captions, and scheduling
- Use paid social budgets to boost high‑performing content and optimise reach/frequency
- Weekly media optimisation with media agency and monthly reports to the wider business
- Influencer Strategy & Advocacy
- Own the UK influencer strategy from micro to macro, coordinating with agencies
- Lead third‑party influencer activations and ensure alignment across stakeholders
- Manage our White Claw UK Advocacy programme, integrating content creators, superfans, and brand fans into our marketing ecosystem
- Leverage UGC, D2C platforms, and rewards to deepen connection and drive engagement
- Data, Compliance & Reporting
- Identify and execute first‑party data capture opportunities via social and advocacy
- Stay close to legal and compliance requirements, working with legal and internal teams on T&Cs
- Use social listening, trend reports, and competitor insights to shape the roadmap
- Be proactive in spotting new platform opportunities or content formats to test
Qualifications
- 4+ years in a social media or digital content role (brand side only)
- Strong copywriting and creative direction skills with a clear understanding of brand tone
- Experience managing influencers and advocacy programmes
- Comfortable with data – not afraid to dig into dashboards and spot what’s working
- Passion for culture, trends, and digital innovation
- Comfortable owning a paid social budget and working closely with media teams
- Highly collaborative – able to work across global and local teams
- Previous drinks or lifestyle brand experience a plus
- Bachelor's degree would be an asset
Equal Opportunity Statement
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the United Kingdom.
Social Media & Advocacy Manager employer: Mark Anthony Group
Mark Anthony Brands UK is an exceptional employer that fosters a dynamic and innovative work culture, encouraging employees to think outside the box and make a meaningful impact in the drinks industry. With a strong emphasis on personal and professional growth, employees benefit from collaborative teamwork, opportunities to engage with influential brands, and the chance to shape the future of social media and advocacy strategies in a vibrant market. Located in the UK, the company offers a unique blend of entrepreneurial spirit and family values, making it an inspiring place for those passionate about culture and digital innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Advocacy Manager
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social profiles reflect the creativity and engagement you’d bring to the role. Show us how you can own a brand's voice!
✨Tip Number 2
Network like a pro! Connect with people in the industry on platforms like LinkedIn. Don’t be shy—reach out to current employees at Mark Anthony Brands UK and ask about their experiences. You never know who might give you a heads-up about opportunities!
✨Tip Number 3
Prepare for the unexpected! In interviews, we love to see how you handle real-time scenarios. Brush up on your social listening skills and be ready to discuss how you'd respond to trending topics or cultural moments relevant to our brands.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our innovative team at Mark Anthony Brands UK.
We think you need these skills to ace Social Media & Advocacy Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for social media and advocacy shine through. We want to see how your passion aligns with our bold vision and innovative spirit!
Tailor Your Content:Make sure to customise your application to reflect the specific requirements of the Social Media & Advocacy Manager role. Highlight your relevant experience and skills that match what we’re looking for.
Be Creative:Don’t be afraid to showcase your creative flair in your written application. Use engaging language and examples that demonstrate your strong copywriting skills and understanding of brand tone.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Mark Anthony Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Mark Anthony Brands and its portfolio. Familiarise yourself with their products like White Claw and Mike’s Hard Lemonade. Understanding their brand values and recent campaigns will help you demonstrate your passion and alignment with their vision.
✨Showcase Your Social Media Savvy
Prepare examples of your previous social media work, especially any campaigns that drove engagement or community building. Be ready to discuss how you’ve used data to inform your strategies and how you can apply a test-and-learn approach to content creation.
✨Be Ready to Discuss Trends
Stay updated on current trends in social media and digital marketing. Bring insights on what’s working in the industry and how you can leverage these trends for Mark Anthony Brands. This shows your proactive nature and ability to keep the brand relevant.
✨Demonstrate Collaboration Skills
Since the role requires working with various teams, prepare to share examples of successful collaborations from your past experiences. Highlight how you’ve worked with influencers or cross-functional teams to achieve common goals, showcasing your teamwork and communication skills.
