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For Companies At a Glance
- Tasks: Lead measurement strategies for global marketing initiatives and optimise campaign performance.
- Company: Join Mark Anthony Brands, a dynamic drinks company with a bold vision and family values.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced environment while shaping marketing strategies.
- Qualifications: 5 years in digital marketing or analytics, with strong data storytelling skills.
- Other info: Collaborative culture with a focus on innovation and personal development.
The predicted salary is between 36000 - 60000 £ per year.
About us
Mark Anthony Brands UK is an entrepreneurial drinks company built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we've grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands including White Claw Hard Seltzer, Mike's Hard Lemonade, Cayman Jack, Glendalough Whiskey & Gin and Más by Messi.
At Mark Anthony Brands, we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what's right and to act like an owner. We are growing a lasting legacy where people come first.
Location
Your primary place of work will be our new London office near Blackfriars Bridge. We love the vibrant atmosphere of our office which fosters collaboration and celebration. That said, we also value the flexibility and productivity that working from home can provide, so we offer a hybrid work arrangement to support our staff's needs.
What you’ll do
As our new Measurement Services Lead (12-Month FTC), you will play a pivotal role in shaping how we measure and optimize the performance of the Más by Messi global marketing initiatives. Based in London and working closely with the US and Dublin teams, you will be responsible for developing measurement frameworks, analyzing marketing data and translating insights into strategic recommendations. This is a hands-on role within the Digital Center of Excellence (DCoE), ideal for a data-driven marketer with strong technical and storytelling skills who thrives in a fast-paced, high-growth environment.
- Partner with local and global marketing teams to understand business objectives, participate in planning sessions and translate marketing goals into measurable outcomes.
- Define and implement clear KPI frameworks and measurement processes to assess campaign performance and optimize marketing effectiveness.
- Design, build and maintain digital dashboards and reporting systems ensuring a unified and consistent view of campaign and media performance.
- Collaborate with global Measurement and DCoE teams to standardize reporting methodologies and performance evaluation frameworks across markets.
- Deliver actionable insights and performance summaries to senior stakeholders using data storytelling to guide strategy and continuous improvement.
- Support test-and-learn initiatives, sharing campaign results, pilots and learnings to inform future planning and investment decisions.
What you’ll bring
- Bachelor's Degree in Marketing, Business Analytics or a related field.
- 5 years experience in digital marketing, media or analytics with hands-on expertise in Google Marketing Platform, Meta Business Suite and TikTok Analytics.
- Proficiency in data visualization and reporting tools such as Power BI, Tableau or equivalent.
- Strong analytical and communication skills with the ability to turn complex data into clear actionable insights.
- Proven success working cross-functionally and influencing stakeholders in fast-moving global organizations.
- Solid understanding of data governance and privacy principles ensuring compliance across all digital measurement activities.
Who you are
- Strong collaboration working cross-functionally, knowing when to influence, when to collaborate and how to manage complex fast-paced workloads.
- Sophisticated organization skills including the ability to prioritize and manage multiple projects.
- Have a positive, proactive can-do attitude and an ambitiously curious mindset to be best in your craft.
- Creative thinker with an eye for detail and a passion for delivering premium shopper experiences.
- Passionate about culture trends and digital innovation as well as a deep understanding of the drinks market landscape.
- Self-motivated with a sound sense of ownership and accountability.
- Excellent problem-solving and project management skills.
- Result driven and can handle ambiguity.
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK. We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.
Measurement Services Lead (12-Month FTC) employer: Mark Anthony Group
Contact Detail:
Mark Anthony Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Measurement Services Lead (12-Month FTC)
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Mark Anthony Brands. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into their brands and marketing strategies. Show them you're not just another candidate; you're genuinely excited about what they do.
✨Tip Number 3
Practice your storytelling skills. When discussing your experience, frame it in a way that highlights your impact and how you can contribute to their goals. Remember, they want to see how you can make a difference!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the team at Mark Anthony Brands.
We think you need these skills to ace Measurement Services Lead (12-Month FTC)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion shine through! We love candidates who are excited about what they do, so share why you're keen on this role and how it aligns with your career goals.
Tailor Your CV: Make sure to customise your CV for the Measurement Services Lead position. Highlight relevant experience in digital marketing and analytics, and don’t forget to mention any tools you’ve used that match our requirements!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Use it to explain how your skills and experiences make you the perfect fit for our team. Be specific about how you can contribute to our marketing initiatives!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our vibrant team!
How to prepare for a job interview at Mark Anthony Group
✨Know Your Numbers
As a Measurement Services Lead, you'll need to demonstrate your analytical prowess. Brush up on key metrics and KPIs relevant to digital marketing and be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Storytelling Skills
This role requires translating complex data into actionable insights. Prepare examples of how you've effectively communicated data-driven recommendations to stakeholders, highlighting your ability to tell a compelling story with numbers.
✨Familiarise Yourself with Tools
Make sure you're well-versed in the Google Marketing Platform, Meta Business Suite, and TikTok Analytics. Be prepared to discuss your hands-on experience with these tools and how they've helped you optimise marketing campaigns.
✨Emphasise Collaboration
Mark Anthony Brands values teamwork, so be ready to share experiences where you've successfully collaborated across functions. Highlight your ability to influence and work with diverse teams to achieve common goals.
