At a Glance
- Tasks: Manage social media, create engaging content, and lead influencer strategies for iconic brands.
- Company: Join an innovative drinks company with a bold vision and family values.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Make a real impact in the digital space while working with exciting beverage brands.
- Qualifications: 4+ years in social media, strong copywriting skills, and a passion for trends.
The predicted salary is between 40000 - 50000 € per year.
Mark Anthony Brands UK is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack, and Glendalough Whiskey & Gin.
As the Social Media & Advocacy Manager you will own and deliver the UK social media, influencer, and advocacy strategy to build brand relevance, community engagement, and known consumers. The role exists to ensure the brand shows up credibly and consistently in culture through digital first execution, while translating global brand direction into locally relevant impact.
What You’ll Do
- Social Media Management
- Daily Social Listening to find out what consumers are talking about and creating content.
- Own day-to-day running of all White Claw UK social channels (Instagram, TikTok, Facebook, etc.)
- Create and schedule monthly content calendars aligned with brand plans and global/local assets
- Deliver reactive, real‑time content around trends, culture, and brand moments
- Collaborate with internal teams and agencies to amplify IRL experiences (festivals, events) through social
- Content & Channel Performance
- Manage UK content pipeline – briefing, creating, and curating content fit for the UK market
- Monitor performance with monthly reporting and dashboards, working with the global digital team on data accuracy and insights
- Apply a test‑and‑learn approach to formats, captions, and scheduling
- Use paid social budgets to boost high‑performing content and optimise reach/frequency
- Weekly media optimisation with media agency and monthly reports to the wider business
- Influencer Strategy & Advocacy
- Own the UK influencer strategy from micro to macro, coordinating with agencies
- Lead third‑party influencer activations and ensure alignment across stakeholders
- Manage our White Claw UK Advocacy programme, integrating content creators, superfans, and brand fans into our marketing ecosystem
- Leverage UGC, D2C platforms, and rewards to deepen connection and drive engagement
- Data, Compliance & Reporting
- Identify and execute first‑party data capture opportunities via social and advocacy
- Stay close to legal and compliance requirements, working with legal and internal teams on T&Cs
- Use social listening, trend reports, and competitor insights to shape the roadmap
- Be proactive in spotting new platform opportunities or content formats to test
What You Have
- 4+ years in a social media or digital content role (brand side only)
- Strong copywriting and creative direction skills with a clear understanding of brand tone
- Experience managing influencers and advocacy programmes
- Comfortable with data – not afraid to dig into dashboards and spot what’s working
- Passion for culture, trends, and digital innovation
- Comfortable owning a paid social budget and working closely with media teams
- Highly collaborative – able to work across global and local teams
- Previous drinks or lifestyle brand experience a plus
- Bachelor’s degree would be an asset
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the United Kingdom.
Social Media & Advocacy Manager employer: Mark Anthony Brands International
Mark Anthony Brands UK is an exceptional employer that fosters a dynamic and innovative work culture, encouraging employees to think differently and make a positive impact in the drinks industry. With a strong emphasis on personal and professional growth, employees benefit from collaborative opportunities across global and local teams, as well as the chance to engage with iconic brands in a vibrant market. Located in the UK, the company offers a unique environment where creativity thrives, making it an ideal place for those passionate about social media and brand advocacy.
Contact Detail:
Mark Anthony Brands International Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Advocacy Manager
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social channels reflect the creativity and engagement you’d bring to the role. Show us how you can own a brand's voice!
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or attend events related to social media and advocacy. Building relationships can open doors and give you insider info about job opportunities.
✨Tip Number 3
Be ready to showcase your skills! Prepare a portfolio of your best social media campaigns or content you've created. We want to see how you’ve made an impact in previous roles, so don’t hold back!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Mark Anthony Brands.
We think you need these skills to ace Social Media & Advocacy Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for social media and advocacy shine through. We want to see that you’re not just looking for a job, but that you genuinely care about building brand relevance and community engagement.
Tailor Your Content:Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your previous work with influencers and your understanding of brand tone – this will show us you’re the right fit for our team.
Be Data-Driven:Since we love a good insight, don’t shy away from mentioning your experience with data and reporting. Share examples of how you've used data to optimise content or campaigns in the past – it’ll definitely catch our eye!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at Mark Anthony Brands International
✨Know Your Brands
Before the interview, dive deep into Mark Anthony Brands and their portfolio. Familiarise yourself with White Claw, Mike’s Hard Lemonade, and other products. Show your passion for the brand and how you can contribute to its social media presence.
✨Showcase Your Creativity
Prepare examples of past social media campaigns you've managed. Highlight your creative direction and copywriting skills. Be ready to discuss how you’ve engaged communities and leveraged trends in your previous roles.
✨Data is Key
Brush up on your data analysis skills. Be prepared to discuss how you've used insights from dashboards to optimise content performance. Mention specific metrics you've tracked and how they influenced your strategies.
✨Be Collaborative
Emphasise your ability to work with diverse teams. Share experiences where you collaborated with influencers or internal stakeholders. Highlight your approach to integrating feedback and aligning strategies across different teams.
