At a Glance
- Tasks: Drive audience growth and engagement for leading exhibitions while collaborating with diverse teams.
- Company: Join Mark Allen, a respected media business with over 40 years of experience.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional development.
- Other info: Be part of a passionate and nurturing culture with genuine career pathways.
- Why this job: Make a real impact in a role that offers ownership and creative freedom.
- Qualifications: 2+ years in B2B marketing, strong organisational skills, and a collaborative mindset.
The predicted salary is between 28800 - 35200 £ per year.
At Mark Allen, we create specialist content, events, data and insight for professional communities across sectors that matter. As Senior Marketing Executive, you will play a key role in growing audiences and helping to deliver commercial growth across three of our market-leading exhibitions: Tes SEND Show, BDIA Dental Showcase and Critical Communications World. This is a role for someone who wants ownership, the opportunity to make a difference and the chance to keep developing. You will be trusted to make things happen, encouraged to contribute ideas, and supported to build your skills in a specialist media business with genuine career pathways. Our size and range of brands mean you can build specialist knowledge, work with experienced colleagues and develop your career across different markets, products and teams.
What You’ll Be Doing
- Own and deliver work that supports audience growth, engagement, and revenue.
- Plan and prioritise activity against marketing, editorial, sales, operations and data.
- Work closely with colleagues across editorial, sales, marketing, events, product and data.
- Use insight, feedback and performance data to improve results.
- Build strong relationships with other internal teams, clients and audiences.
- Bring ideas that improve quality, process, customer experience or commercial return.
Must-haves
- Proven ability to work alongside senior members of the marketing team, confidently input into developing, implementing and helping to manage a targeted 12-month multi-channel marketing campaign across different markets and audiences.
- Confidently work with wider teams and report back to senior stakeholders within the business on results and actions.
- Strong organisational skills, multitasking and an eye for detail are essential.
Nice-to-haves
- 2+ years of hands-on marketing experience within B2B events, ideally exhibitions.
- Familiarity with using CMS, ESPs, creative copywriting and basic analytics.
If you do not meet every requirement but bring transferable skills, sound judgement and fresh thinking, we encourage you to apply.
Why join Mark Allen Group?
Mark Allen is a specialist media business with more than 40 years of experience building trusted brands for professional audiences. You will join a business that combines respected legacy brands with the need to keep evolving, giving you the chance to contribute ideas, improve how we work and see the impact of what you do.
We Offer
- Hybrid working.
- Real ownership in your role.
- Development through hands-on learning, mentoring and internal progression.
- Company benefits.
- Exposure to specialist markets and loyal professional audiences.
- A culture shaped by our values - Passionate, Creative, Nurturing and Fair.
Right to work: Applicants must have the legal right to live and work in the UK. Unfortunately, we are unable to offer visa sponsorship for this role.
Whether you’re just starting or looking for the next step in your career, Mark Allen will provide you an opportunity to excel.
Senior Marketing Executive employer: Mark Allen Group
Mark Allen Group is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Senior Sales Executive role in the dynamic healthcare media sector. With a strong emphasis on employee growth, you will have access to diverse training opportunities and the chance to work alongside talented professionals in a hybrid environment, allowing for flexibility and work-life balance. The company's commitment to delivering impactful media solutions ensures that your contributions will be meaningful and rewarding, making it a great place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mark Allen Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mark Allen Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mark Allen Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mark Allen Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mark Allen Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mark Allen Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mark Allen Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mark Allen Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mark Allen Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mark Allen Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
