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For Companies At a Glance
- Tasks: Lead and elevate marketing for exciting exhibitions, driving engagement and measurable impact.
- Company: Join Mark Allen Group, a trusted specialist media business with strong brands.
- Benefits: Enjoy a competitive salary, bonus, hybrid work, and tailored development opportunities.
- Why this job: Make a real-world impact through innovative marketing campaigns in a dynamic environment.
- Qualifications: Solid marketing experience, analytical skills, and proficiency in CRM and analytics tools.
- Other info: Collaborative culture with excellent career growth potential and creative freedom.
The predicted salary is between 38000 - 57000 £ per year.
Hybrid (Herne Hill, London, 3 days in office). The salary is up to £47,500 (DOE) plus 20% bonus and company benefits. This role plays a key part in leading and elevating marketing for MA Exhibitions, ensuring our events reach the right audiences, drive engagement, and deliver measurable commercial impact.
As Senior Event Marketing Manager, you will shape, deliver, and improve multi-channel marketing campaigns across multiple events within the MA Exhibitions portfolio. You will work in a fast-paced, specialist media environment where commercial awareness, audience insight, and collaboration are key. This is a role for someone who enjoys ownership, thrives on data-driven decision-making, and is motivated by seeing campaigns have real-world impact on attendance, engagement, and sales outcomes. It’s a fantastic opportunity for someone with solid experience as a Marketing Manager who is looking to take the next step in their career.
Responsibilities
- Own and deliver the marketing strategy and campaign execution for multiple exhibitions, ensuring all activity meets objectives, deadlines, and business goals.
- Plan and manage a targeted 12-month multi-channel campaign to drive registrations, onsite attendance, and generate qualified sales leads.
- Develop, monitor, and analyse campaign performance, using data insights to refine tactics and continuously improve results.
- Manage event websites and create compelling, relevant content aligned to the campaign lifecycle.
- Collaborate with editorial, commercial, and events teams to produce content across email, social media, direct mail, and other channels.
- Build strong internal and external relationships, acting as the ‘go-to’ marketing lead for your events, and oversee vendor relationships and budget management.
- Report regularly to the Head of Marketing for Exhibitions and Event Directors on performance, insights, and next steps throughout the campaign cycle.
What We’re Looking For
- Must-haves
- Solid marketing experience operating at Marketing Manager level or above.
- Proven experience planning and delivering marketing campaigns, ideally in exhibitions or B2B marketing.
- Strong analytical skills with the ability to turn data into actionable insights.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- Strategic thinker who aligns marketing plans with broader business goals.
- Excellent communication, copywriting, and attention to detail.
- Experience managing budgets and external suppliers effectively.
- Collaborative team player who thrives in a busy, creative environment.
- Nice-to-have
- Experience working on multiple campaigns simultaneously within a live events or exhibitions context.
- Knowledge of the professional B2B audience landscape, particularly in specialist media.
- Experience managing or leading a small team.
If you do not meet every requirement but bring transferable skills, sound judgement and fresh thinking, we encourage you to apply.
Benefits
- Be part of a specialist media business with strong, trusted brands and loyal professional audiences.
- Work in a hybrid environment that supports focus, collaboration and flexibility.
- Learn and grow through tailored development, mentoring and hands-on experience.
- Contribute to work that informs, connects and supports industries that matter.
- Join a culture grounded in passion, creativity, fairness and long-term thinking.
How to apply
Apply via our careers site. You may include a short video introduction if you wish (optional). References or recommendations can also be shared (optional).
Right to Work: Applicants must have the right to live and work in the UK. We do not offer visa sponsorship.
About Us
For over 40 years, Mark Allen Group has built and grown specialist media brands that inform, connect and support professional communities. We operate across healthcare, education, agriculture, business, finance, travel retail, exhibitions and critical communications, combining trusted content, data, events and insight. We are a commercial media owner with a long-term mindset, balancing strong legacy brands with innovation and evolution. Our people play a central role in shaping how our audiences engage with us today and how we grow for the future. Whether you’re just starting or looking for the next step in your career, Mark Allen will provide you an opportunity to excel.
Senior Event Marketing Manager employer: Mark Allen Group
Contact Detail:
Mark Allen Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Event Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research MA Exhibitions, their events, and their audience. This will help you tailor your approach and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for the interview by practising common questions and showcasing your past successes. Use data-driven examples to demonstrate how your campaigns have made an impact—this is key for a role focused on measurable results!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, consider adding a short video introduction to stand out from the crowd!
We think you need these skills to ace Senior Event Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in event marketing. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Show Off Your Analytical Skills: Since this role is all about data-driven decision-making, include examples of how you've used analytics to improve campaign performance. We love seeing candidates who can turn numbers into actionable insights!
Be Creative with Content: As a Senior Event Marketing Manager, you'll need to create compelling content. Share any examples of your previous work that demonstrate your copywriting skills and creativity. We’re looking for someone who can engage audiences effectively!
Apply Through Our Website: Don’t forget to submit your application through our careers site! It’s the best way for us to receive your details and get you in the running for this exciting opportunity. Plus, feel free to include a short video introduction if you fancy it!
How to prepare for a job interview at Mark Allen Group
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re well-versed in the marketing campaigns you've managed. Be ready to discuss specific examples of how you planned and executed multi-channel strategies, especially in exhibitions or B2B contexts. This will show your potential employer that you have the hands-on experience they’re looking for.
✨Show Off Your Analytical Skills
Since this role requires strong analytical skills, prepare to talk about how you've used data to drive decisions in past campaigns. Bring examples of how you monitored performance and refined tactics based on insights. This will demonstrate your ability to turn numbers into actionable strategies.
✨Emphasise Collaboration
This position involves working closely with various teams, so highlight your collaborative experiences. Share stories about how you’ve built relationships with editorial, commercial, and events teams to create compelling content. This will illustrate your team player mentality and your ability to thrive in a busy environment.
✨Prepare Questions About Their Events
Show your interest in the company by preparing thoughtful questions about their exhibitions and marketing strategies. Ask about their target audiences or how they measure success. This not only demonstrates your enthusiasm but also gives you insight into their operations and culture.
