At a Glance
- Tasks: Lead and innovate marketing campaigns for exciting exhibitions, driving attendance and growth.
- Company: Join Mark Allen Group, a respected media business with over 40 years of experience.
- Benefits: Enjoy hybrid working, real ownership, and opportunities for professional development.
- Other info: Collaborative culture focused on creativity, passion, and nurturing talent.
- Why this job: Make a real impact in a dynamic environment while developing your leadership skills.
- Qualifications: Experience in marketing leadership and a proven track record in successful campaign delivery.
The predicted salary is between 51750 - 63250 £ per year.
As our Head of Marketing, you'll create and deliver integrated campaigns that drive visitor attendance, support exhibitor retention and contribute to the continued commercial success of the portfolio. Working closely with the Marketing Director, you'll help shape the wider marketing approach while taking ownership of campaign planning, delivery and performance. Alongside managing a significant marketing budget, you'll play a key leadership role, leading, coaching and developing a team of marketers, creating a collaborative, high-performing environment where people are supported to grow and deliver their best.
This is an exciting opportunity for an experienced marketing leader who enjoys balancing bigger picture thinking with hands-on delivery. If you're looking for a role where you can develop people, influence results, bring fresh ideas and see the impact of your work, you'll find plenty of opportunity to grow your career at Mark Allen.
What You’ll Be Doing
- Work closely with the Marketing Director to develop the overall strategy for the growing exhibitions portfolio.
- Plan, deliver and continually optimise campaigns for two B2B exhibitions that drive visitor attendance, exhibitor retention and commercial growth across digital and offline channels, including email, social media, paid media, PR, partnerships, content marketing and website activity.
- Manage a significant marketing budget, ensuring campaigns are delivered on time, within budget and achieve a strong return on investment.
- Monitor campaign performance, analyse results and use insight to identify new audience growth opportunities and continuously improve marketing activity.
- Build strong relationships with colleagues across the company to ensure marketing activity supports wider commercial objectives.
- Line manage, coach and develop a team of 4, setting clear objectives, supporting their professional development and creating a collaborative, high-performing environment.
- Take ownership of campaign performance, bringing fresh ideas and innovative approaches that help strengthen the exhibitions portfolio and deliver measurable results.
Must-haves
- Previous experience as a Senior Marketing Manager, Head of Marketing or in a similar marketing leadership role.
- A proven track record of planning and delivering successful marketing campaigns for exhibitions, conferences, events or other B2B products.
- Proven experience leading, coaching and developing a marketing team.
- Confidence managing significant marketing budgets, measuring campaign performance and using data to inform marketing decisions.
- Excellent project management and organisational skills, with the ability to manage multiple priorities and deliver results.
- Strong communication and stakeholder management skills, with experience working collaboratively across sales teams and other commercial stakeholders.
- A proactive approach, bringing fresh ideas and a commitment to continually improving marketing performance.
Nice-to-haves
- A strong understanding of paid digital marketing, email marketing, social media, content marketing and website optimisation.
- Experience managing external agencies and suppliers to deliver successful campaigns.
- A degree or professional marketing qualification, although this is not essential.
If you do not meet every requirement but bring transferable skills, sound judgement and fresh thinking, we encourage you to apply.
Why join Mark Allen Group?
Mark Allen is a specialist media business with more than 40 years of experience building trusted brands for professional audiences. You will join a business that combines respected legacy brands with the need to keep evolving, giving you the chance to contribute ideas, improve how we work and see the impact of what you do.
We Offer
- Hybrid working.
- Real ownership in your role.
- Development through hands-on learning, mentoring and internal progression.
- Exposure to specialist markets and loyal professional audiences.
- A culture shaped by our values: Passionate, Creative, Nurturing and Fair.
Right to work: Applicants must have the right to live and work in the UK. We are unable to offer visa sponsorship for this role.
Head of Marketing in London employer: Mark Allen Group
Mark Allen Group is an exceptional employer that fosters a culture of passion, creativity, and fairness, making it an ideal place for professionals seeking meaningful careers. With over 40 years of experience in the media industry, employees benefit from hybrid working arrangements, real ownership of their roles, and ample opportunities for personal and professional growth through hands-on learning and mentoring. Located near Bluewater, this role offers exposure to specialist markets and the chance to make a tangible impact within a supportive team environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mark Allen Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mark Allen Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mark Allen Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mark Allen Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mark Allen Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mark Allen Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mark Allen Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mark Allen Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mark Allen Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mark Allen Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
