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- Tasks: Lead and elevate marketing for exciting exhibitions, driving engagement and measurable impact.
- Company: Join Mark Allen Group, a trusted specialist media business with strong brands.
- Benefits: Competitive salary, 20% bonus, hybrid work, and tailored development opportunities.
- Why this job: Shape impactful marketing campaigns and see real-world results in a creative environment.
- Qualifications: Solid marketing experience, strong analytical skills, and proficiency in CRM and analytics tools.
- Other info: Collaborative culture with opportunities for growth and innovation.
The predicted salary is between 38000 - 57000 £ per year.
This role plays a key part in leading and elevating marketing for MA Exhibitions, ensuring our events reach the right audiences, drive engagement, and deliver measurable commercial impact. As Senior Event Marketing Manager, you will shape, deliver, and improve multi‑channel marketing campaigns across multiple events within the MA Exhibitions portfolio. You will work in a fast‑paced, specialist media environment where commercial awareness, audience insight, and collaboration are key. This is a role for someone who enjoys ownership, thrives on data‑driven decision‑making, and is motivated by seeing campaigns have real‑world impact on attendance, engagement, and sales outcomes. It’s a fantastic opportunity for someone with solid experience as a Marketing Manager who is looking to take the next step in their career.
As a Senior Event Marketing Manager, you will:
- Own and deliver the marketing strategy and campaign execution for multiple exhibitions, ensuring all activity meets objectives, deadlines, and business goals.
- Plan and manage a targeted 12‑month multi‑channel campaign to drive registrations, onsite attendance, and generate qualified sales leads.
- Develop, monitor, and analyse campaign performance, using data insights to refine tactics and continuously improve results.
- Manage event websites and create compelling, relevant content aligned to the campaign lifecycle.
- Collaborate with editorial, commercial, and events teams to produce content across email, social media, direct mail, and other channels.
- Build strong internal and external relationships, acting as the ‘go‑to’ marketing lead for your events, and oversee vendor relationships and budget management.
- Report regularly to the Head of Marketing for Exhibitions and Event Directors on performance, insights, and next steps throughout the campaign cycle.
What we’re looking for
Must-haves:
- Solid marketing experience operating at Marketing Manager level or above.
- Proven experience planning and delivering marketing campaigns, ideally in exhibitions or B2B marketing.
- Strong analytical skills with the ability to turn data into actionable insights.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- Strategic thinker who aligns marketing plans with broader business goals.
- Excellent communication, copywriting, and attention to detail.
- Experience managing budgets and external suppliers effectively.
- Collaborative team player who thrives in a busy, creative environment.
Nice-to-haves:
- Experience working on multiple campaigns simultaneously within a live events or exhibitions context.
- Knowledge of the professional B2B audience landscape, particularly in specialist media.
- Experience managing or leading a small team.
If you do not meet every requirement but bring transferable skills, sound judgement and fresh thinking, we encourage you to apply.
Why join Mark Allen Group?
- Be part of a specialist media business with strong, trusted brands and loyal professional audiences.
- Work in a hybrid environment that supports focus, collaboration and flexibility.
- Learn and grow through tailored development, mentoring and hands‑on experience.
- Contribute to work that informs, connects and supports industries that matter.
- Join a culture grounded in passion, creativity, fairness and long‑term thinking.
How to apply
Upload your application via our careers site. You may include a short video introduction if you wish (optional). References or recommendations can also be shared (optional).
Right to Work: Applicants must have the right to live and work in the UK. We do not offer visa sponsorship.
About Us
For over 40 years, Mark Allen Group has built and grown specialist media brands that inform, connect and support professional communities. We operate across healthcare, education, agriculture, business, finance, travel retail, exhibitions and critical communications, combining trusted content, data, events and insight. We are a commercial media owner with a long‑term mindset, balancing strong legacy brands with innovation and evolution. Our people play a central role in shaping how our audiences engage with us today and how we grow for the future.
Senior Event Marketing Manager employer: Mark Allen Group Ltd
Contact Detail:
Mark Allen Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Event Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Prepare for interviews by researching the company and its recent campaigns. Tailor your answers to show how your experience aligns with their goals. And remember, we love seeing candidates who are genuinely excited about our work!
We think you need these skills to ace Senior Event Marketing Manager
Some tips for your application 🫡
Show Off Your Experience: When you're writing your application, make sure to highlight your solid marketing experience. We want to see how you've successfully planned and delivered campaigns, especially in exhibitions or B2B marketing. Don't be shy—this is your chance to shine!
Be Data-Driven: Since we love a good data insight, make sure to mention your analytical skills. Talk about how you've used data to refine tactics and improve results in past campaigns. This will show us that you can turn numbers into actionable strategies.
Craft Compelling Content: As a Senior Event Marketing Manager, you'll need to create engaging content. Use your application to demonstrate your copywriting skills and attention to detail. Share examples of how you've developed content that resonates with audiences across various channels.
Apply Through Our Website: We encourage you to apply through our careers site for a smooth process. Feel free to include a short video introduction if you want to add a personal touch. Remember, we’re excited to see what you bring to the table!
How to prepare for a job interview at Mark Allen Group Ltd
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re familiar with the types of marketing campaigns MA Exhibitions runs. Be ready to discuss how you would approach planning and executing a multi-channel campaign, and bring examples from your past experience that demonstrate your success in similar roles.
✨Show Off Your Analytical Skills
Since this role requires strong analytical skills, prepare to talk about how you've used data to drive decisions in previous campaigns. Bring specific examples of how you’ve monitored and refined campaign performance based on insights, and be ready to discuss the tools you’ve used for analytics.
✨Demonstrate Collaboration
This position involves working closely with various teams, so highlight your collaborative experiences. Think of examples where you’ve successfully partnered with editorial, commercial, or events teams to create compelling content. Show them you’re a team player who thrives in a busy environment.
✨Prepare Questions About Their Strategy
Interviews are a two-way street! Prepare thoughtful questions about MA Exhibitions' current marketing strategies and future goals. This shows your genuine interest in the company and helps you assess if it’s the right fit for you. Plus, it gives you a chance to showcase your strategic thinking.
