Sales Director

Sales Director

Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead and drive revenue for flagship healthcare exhibitions while building key relationships.
  • Company: Join Mark Allen Group, a trusted specialist media business with strong brands.
  • Benefits: Enjoy a hybrid work environment, tailored development, and opportunities for growth.
  • Why this job: Make a real-world impact in a fast-paced, dynamic industry while exceeding targets.
  • Qualifications: Proven sales experience, exceptional closing skills, and a strategic mindset.
  • Other info: Be part of a passionate culture that values creativity and long-term thinking.

The predicted salary is between 43200 - 72000 £ per year.

Hybrid - 3 days in our Herne Hill office. Reporting to the Portfolio Director, you will take ownership of commercial performance for the exhibition and lead from the front. We are seeking a high-impact, commercially driven Sales Director to lead one of our flagship healthcare exhibitions. This is a senior, revenue-owning role for an ambitious sales leader who thrives on winning business personally and is motivated by the opportunity to maximise earnings through exceptional performance. This role exists to make a tangible difference to how we serve our audiences and grow our business.

As Sales Director, you will be the commercial lead for the exhibition, responsible for delivering sustained revenue and profit growth while setting the benchmark for sales excellence. This is not a purely managerial role; it is hands-on, front-footed, and focused on building high-value relationships and closing significant deals. You will drive strategy, secure key accounts, and consistently outperform targets. You will work in a fast-paced, specialist media environment where commercial awareness, audience insight, and collaboration are key. This role is for someone who enjoys ownership, understands trade-offs, and is motivated by seeing their work have a real-world impact across industries and professional communities.

As a Sales Director, you’ll:

  • Own and deliver revenue performance for the exhibition, consistently exceeding personal monthly and show targets through proactive outreach, strategic selling, and face-to-face relationship building.
  • Take ownership of high-value accounts, personally securing major deals that materially impact event performance, and developing a key account strategy that drives long-term revenue.
  • Identify and convert new business opportunities, expanding market share and strengthening the exhibition’s presence in the sector.
  • Lead, inspire, and coach the sales team to achieve ambitious targets, modelling best-in-class sales behaviours and building a results-driven culture built on accountability, activity, and closing.
  • Monitor pipeline health, KPIs, and performance, intervening decisively to keep trading on track and ensure targets are met or exceeded.
  • Create and implement robust sales plans that deliver consistent year-on-year growth in revenue and customer volumes.
  • Coordinate forecasting, budgeting, and sales planning, providing accurate weekly trading and pipeline reports, and improving sales efficiency through data-led decision making.

What We Are Looking For:

  • Proven senior sales performer with a strong record of personally delivering significant revenue.
  • Exceptional closing skills across telephone, virtual, and face-to-face environments.
  • Gravitas and confidence to operate at a senior level, influencing high-profile stakeholders and key accounts.
  • A commercial mindset with the resilience, energy, and self-motivation to outperform targets in a fast-paced environment.
  • Strong understanding of event or media sales environments and how to drive growth across revenue and customer volumes.
  • Experience building and executing key account strategies that increase long-term value.
  • A track record of improving sales effectiveness through forecasting, reporting, and data-led decision-making.

If you do not meet every requirement but bring transferable skills, sound judgement and fresh thinking, we encourage you to apply.

Why join Mark Allen Group?

  • Be part of a specialist media business with strong, trusted brands and loyal professional audiences.
  • Work in a hybrid environment that supports focus, collaboration and flexibility.
  • Learn and grow through tailored development, mentoring and hands-on experience.
  • Contribute to work that informs, connects and supports industries that matter.
  • Join a culture grounded in passion, creativity, fairness and long-term thinking.

How to apply: Upload your application via our careers site. You may include a short video introduction if you wish (optional). References or recommendations can also be shared (optional).

Right to Work: Applicants must have the right to live and work in the UK. We do not offer visa sponsorship.

About Us: For over 40 years, Mark Allen Group has built and grown specialist media brands that inform, connect and support professional communities. We operate across healthcare, education, agriculture, business, finance, travel retail, exhibitions and critical communications, combining trusted content, data, events and insight. We are a commercial media owner with a long-term mindset, balancing strong legacy brands with innovation and evolution. Our people play a central role in shaping how our audiences engage with us today and how we grow for the future.

Sales Director employer: Mark Allen Group Ltd

Mark Allen Group is an exceptional employer that fosters a dynamic and collaborative work culture, particularly for the Sales Director role in our Herne Hill office. With a strong focus on personal development and tailored mentoring, employees are empowered to excel in a fast-paced environment while making a meaningful impact across vital industries. Our hybrid working model promotes flexibility and work-life balance, ensuring that you can thrive both professionally and personally.
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Contact Detail:

Mark Allen Group Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Director

✨Tip Number 1

Get to know the company inside out! Research their recent exhibitions, understand their audience, and be ready to discuss how you can drive revenue growth. This shows you're genuinely interested and prepared.

✨Tip Number 2

Network like a pro! Attend industry events or connect with current employees on LinkedIn. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!

✨Tip Number 3

Prepare for the interview by practising your closing techniques. Since this role is all about securing deals, be ready to demonstrate your exceptional sales skills through role-play scenarios or past experiences.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, you can include a short video introduction to really stand out from the crowd!

We think you need these skills to ace Sales Director

Commercial Awareness
Sales Strategy Development
Key Account Management
Revenue Growth
Relationship Building
Closing Skills
Data-Led Decision Making
Forecasting and Budgeting
Team Leadership
Performance Monitoring
Market Expansion
Stakeholder Influence
Resilience and Self-Motivation
Event Sales Knowledge
Sales Effectiveness Improvement

Some tips for your application 🫡

Show Your Sales Savvy: When you're crafting your application, make sure to highlight your sales achievements. We want to see how you've personally driven revenue and closed significant deals. Use numbers and examples to back up your claims – it’s all about showcasing that high-impact experience!

Tailor Your Approach: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Sales Director role. We’re looking for someone who understands the nuances of healthcare exhibitions, so make sure your application speaks directly to that.

Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional achievements. Share your motivations and what drives you in sales – we’re all about finding the right fit for our team!

Apply Through Our Website: Make sure to submit your application via our careers site. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, you can include a short video introduction if you fancy – it’s a great way to stand out!

How to prepare for a job interview at Mark Allen Group Ltd

✨Know Your Numbers

As a Sales Director, you'll need to demonstrate your ability to drive revenue. Brush up on your past sales figures and be ready to discuss how you've consistently exceeded targets. Bring specific examples of deals you've closed and the strategies you used to secure them.

✨Understand the Market

Familiarise yourself with the healthcare exhibition landscape. Research competitors, market trends, and potential clients. This knowledge will not only impress your interviewers but also show that you're proactive and ready to hit the ground running.

✨Showcase Your Leadership Style

This role requires inspiring and coaching a sales team. Be prepared to share your leadership philosophy and provide examples of how you've motivated teams in the past. Highlight any successful strategies you've implemented to build a results-driven culture.

✨Prepare for Scenario Questions

Expect questions about how you'd handle specific sales challenges or opportunities. Think through scenarios where you've had to pivot strategy or overcome obstacles. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.

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