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For Companies At a Glance
- Tasks: Lead the UK market strategy and drive commercial growth for a respected marine brand.
- Company: Join Baltic, a European leader in quality and innovation within the marine industry.
- Benefits: Enjoy autonomy, a commitment to sustainability, and the chance to make a real impact.
- Why this job: Shape the future of a brand while enjoying a dynamic role with international exposure.
- Qualifications: Proven experience in senior management and a passion for marine or outdoor lifestyles.
- Other info: Regular travel opportunities across the UK and overseas.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Marine Resources is excited to be partnering with Baltic on this search. Baltic is entering its next phase of growth in the UK and is seeking a Country Manager to lead that journey. You will be an integral part of shaping the UK market strategy, defining a clear USP, and ensuring the brand stands apart from competitors in both the UK and international markets. Baltic has clear ambitions to strengthen its position across both the leisure marine market and professional/commercial segments, and this role will be central to delivering that growth. The focus is on building a balanced, sustainable strategy that supports recreational users while also expanding presence within professional and commercial markets.
The Role
As Country Manager, you will take ownership of the UK business and play a key role in wider international development. Your remit will include:
- Developing and delivering a clear UK market strategy aligned with Baltic’s global vision
- Defining and embedding a compelling brand USP to differentiate Baltic from competitors
- Driving commercial growth across distributor, retail, and partner networks
- Building strong relationships with key stakeholders, partners, and customers
- Representing the brand at major industry events, shows, and overseas travel
- Working closely with Baltic HQ to ensure consistency while tailoring execution for the UK market
This role is about momentum, clarity, and progression.
About You
You’ll be commercially sharp, strategically minded, and comfortable leading from the front. Ideally, you will bring:
- Proven experience in a senior commercial, country management, or business development role
- Background in marine, watersports, outdoor, or lifestyle brands (highly desirable)
- Experience building and executing market strategies, not just talking about them
- Strong understanding of distributor and dealer-led sales models
- Confidence operating across UK and international markets
- A genuine affinity with the water, marine, or outdoor lifestyle
Why Join Baltic
- A respected European brand known for quality, safety, and innovation
- Strong foundations with clear potential to elevate brand presence in the UK
- Real autonomy to shape strategy and make an impact
- A business committed to sustainability, responsibility, and long-term thinking
- Driven by a clear purpose and values
Location & Travel
UK-based (ideally South Coast), with regular travel across the UK and overseas as required.
How to Apply
To apply please contact Suzie or Jo.
Country Manager in England employer: Marine Resources Recruitment Ltd
Contact Detail:
Marine Resources Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Country Manager in England
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events, shows, or even online. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion for the marine lifestyle! When you chat with potential employers, let your enthusiasm shine through. They want to see that you genuinely care about the brand and its mission.
✨Tip Number 3
Tailor your pitch! When you get the chance to speak with decision-makers, make sure you highlight how your experience aligns with their goals. Be specific about how you can help them grow in the UK market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Country Manager in England
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in commercial roles, especially in the marine or outdoor sectors. We want to see how your background aligns with Baltic's vision and the specific requirements of the Country Manager role.
Showcase Your Strategy Skills: In your application, emphasise your ability to develop and execute market strategies. We’re looking for candidates who can demonstrate a clear understanding of how to differentiate a brand and drive growth, so share relevant examples from your past experiences.
Highlight Relationship Building: Since this role involves building strong relationships with stakeholders and partners, make sure to include any relevant experiences where you’ve successfully managed relationships in a business context. We love seeing how you connect with others!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Baltic!
How to prepare for a job interview at Marine Resources Recruitment Ltd
✨Know Your Market
Before the interview, dive deep into the UK marine market. Understand the key players, trends, and challenges. This will not only show your enthusiasm but also help you articulate how you can shape Baltic's market strategy effectively.
✨Define Your USP
Think about what makes you unique as a candidate. Prepare to discuss your previous experiences in building brand USPs and how you can apply that knowledge to differentiate Baltic from its competitors in both leisure and professional markets.
✨Build Relationships
Since this role involves building strong relationships with stakeholders, come prepared with examples of how you've successfully managed partnerships in the past. Highlight your communication skills and ability to connect with diverse audiences.
✨Show Your Passion for the Marine Lifestyle
Demonstrate your genuine affinity with the water and outdoor lifestyle during the interview. Share personal stories or experiences that reflect your passion, as this will resonate well with Baltic's values and mission.
