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- Tasks: Lead and manage the Sales and Events Team across Scotland's Marine & Lawn properties.
- Company: Marine & Lawn Hotels & Resorts offers bespoke hotels in top golfing destinations worldwide.
- Benefits: Enjoy a bonus scheme, pension enrollment, meal perks, and discounted hotel rates.
- Why this job: Join a dynamic team focused on growth, strategy, and unforgettable guest experiences.
- Qualifications: 3+ years in hotel sales management with strong communication and negotiation skills required.
- Other info: Diversity is valued; all applicants must have the right to work in the UK.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for a Director of Sales for Scotland. Marine & Lawn Hotels & Resorts is a collection of bespoke hotels in the worlds most distinguished golfing destinations.
The Role
As a Director of Sales for Scotland , you will lead and manage the Sales and Events Team at each location, to its fullest potential, ensuring both the current and future needs of the business are met. You will work with the General Managers, the Revenue team, and the Regional Director of Sales for Europe, to continuously align and devise sales strategies and activities to retain and grow the business and maximise revenue in all sales segments.
.Duties and Responsibilities
- To lead and manage the Sales and Events department across the Scottish Marine & Lawn properties to its fullest potential ensuring both current and future needs of the business are met. Work with the General Manager, Revenue and RDOS to continuously align and devise sales strategies and activities to retain and grow the business and maximize revenue in all sales segments.
- To manage key internal and external stakeholders.
- Monitor teams performance and coach the team to achieve our monthly targets.
- Reviews demand calendar and pricing and establish actions to fill the gaps in need periods.
- Monitor budget and drive upsell products and services.
- Negotiate food and beverage prices, function space, and hotel services within approved departmental booking guidelines.
- Create and implement sales action plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.
- To own key accounts in their area of remit & to actively maintain relationships with those key local customers. To set and monitor effective targets for sales & events team members and manage team performance on a quarterly basis and provide adequate coaching and training.
- To target new business opportunities for the hotel.
- To manage negotiations and contracting through Delphi, Lanyon, Cvent and RFP processes.
- To play an active part in supporting the team to convert key opportunities as and when required. To play an active part in networking with the M&L and Graduate Sales Team & Global Accounts Managers to increase awareness for the hotel needs and objectives and drive inbound business.
What Are We Looking For From You
- Hotel sales management experience minimum 3 years
- Excellent communication and presentation skills
- Ability to work across all key stakeholders effectively
- Knowledge of all market segments and total sales revenues
- Experience of delivering strategies and working with targets
- Strong customer relationship management skills and ability to negotiate
- Knowledge of revenue management and account profitability, RFP and systems
- Strong organisational skills, effective decision making skills and problem solving skills
- Financial management skills and commercial knowledge delivering budgeted figures
- Ability to support, develop and implement successful sales strategies
- Knowledge of the Scottish Market- preferable
- Knowledge of Delphi, Opera &/or HMS- desirable
The Perks
- Bonus scheme
- Enrolment in pension from Day 1 for all eligible team members
- Meal on each shift in a dedicated team member restaurant
- Access to everyday discounts from high street retailers
- Discounted hotel room rates for you and your family (T&Cs apply)
- Refer a Friend Scheme just by putting a good word in for a friend you could earn some extra cash
- Access to participating in healthcare plans and insurance plans just in case
- Positive team working environment
Equal Opportunities
We are committed to recruitment practices that do not discriminate against any job applicant because of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership and pregnancy and maternity. We value diverse cultures, ideas, and people as part of our core DNA.
Right to Work
In line with the Asylum and Immigration Act 1996, we do require all applicants to have the eligibility to live and work in the United Kingdom. Documentation will be required at interview stage.
About us
Marine & Lawn Hotels & Resorts is a collection of bespoke hotels in the worlds most distinguished golfing destinations. Nestled along some of the most coveted courses across the globe, each of our properties offer unforgettable travel experiences inspired in the history and legacy of the once-in-a-lifetime destinations they call home. Here, we invite locals, neighbours, and international travellers alike to embrace the beauty of where land meets sea as they embark upon a journey rooted in service, storytelling, and adventure. For more information visit marineandlawn.com.
AMRT1_UKCT
Director of Sales - Scotland employer: Marine North Berwick
Contact Detail:
Marine North Berwick Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Sales - Scotland
✨Tip Number 1
Familiarize yourself with the Scottish market and its unique characteristics. Understanding local trends and customer preferences will give you an edge in tailoring your sales strategies effectively.
✨Tip Number 2
Network with key stakeholders in the hospitality and golf industries. Building relationships with local businesses and influencers can open doors to new opportunities and partnerships that benefit your role.
✨Tip Number 3
Brush up on your negotiation skills, especially regarding food and beverage pricing and hotel services. Being able to negotiate effectively will help you maximize revenue and meet budget targets.
✨Tip Number 4
Stay updated on the latest sales management tools like Delphi, Lanyon, and Cvent. Proficiency in these systems will streamline your processes and enhance your ability to manage key accounts efficiently.
We think you need these skills to ace Director of Sales - Scotland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your hotel sales management experience, particularly any roles where you led a team or developed sales strategies. Use specific metrics to demonstrate your success in achieving targets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the hospitality industry and your understanding of the Scottish market. Mention how your skills align with the responsibilities outlined in the job description, especially in managing key accounts and driving revenue.
Showcase Communication Skills: Since excellent communication is crucial for this role, consider including examples in your application that demonstrate your ability to effectively engage with stakeholders and negotiate successfully.
Highlight Relevant Software Knowledge: If you have experience with Delphi, Opera, or HMS, make sure to mention it in your application. This knowledge is desirable for the position and can set you apart from other candidates.
How to prepare for a job interview at Marine North Berwick
✨Showcase Your Leadership Skills
As a Director of Sales, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight your ability to coach and motivate others to achieve targets.
✨Demonstrate Market Knowledge
Familiarize yourself with the Scottish market and its unique characteristics. Be ready to discuss how you would tailor sales strategies to meet the specific needs of this market and how your previous experience aligns with these requirements.
✨Prepare for Stakeholder Management
You will need to work closely with various stakeholders. Prepare examples of how you've effectively collaborated with different departments or external partners in previous roles, emphasizing your communication and negotiation skills.
✨Discuss Financial Acumen
Since financial management is crucial for this role, be prepared to talk about your experience with budgeting, revenue management, and achieving financial targets. Provide specific examples of how you've driven revenue growth in past positions.
