At a Glance
- Tasks: Lead and inspire the Sales and Events Team across stunning Scottish hotels.
- Company: Marine & Lawn Hotels, a collection of bespoke hotels in top golfing destinations.
- Benefits: Competitive salary, career growth, and the chance to work in beautiful locations.
- Other info: Join a dynamic team and network with industry leaders while enjoying Scotland's finest hospitality.
- Why this job: Make a real impact on sales strategies and drive business success in a vibrant environment.
- Qualifications: 3+ years in hotel sales management with strong communication and negotiation skills.
The predicted salary is between 60000 - 80000 € per year.
Marine and Lawn Hotels are seeking an experienced Director of Sales to cover Scotland. Marine & Lawn Hotels & Resorts is a collection of bespoke hotels in the world’s most distinguished golfing destinations.
The Role
As a Director of Sales for Scotland, you will lead and manage the Sales and Events Team at each location to its fullest potential, ensuring both the current and future needs of the business are met. You will work with the General Managers, the Revenue team, and the Regional Director of Sales for Europe to continuously align and devise sales strategies and activities to retain and grow the business and maximise revenue in all sales segments.
Duties and Responsibilities
- To lead and manage the Sales and Events department across the Scottish Marine & Lawn properties to its fullest potential ensuring both current and future needs of the business are met.
- Work with the General Manager, Revenue and RDOS to continuously align and devise sales strategies and activities to retain and grow the business and maximize revenue in all sales segments.
- To manage key internal and external stakeholders.
- Monitor team’s performance and coach the team to achieve our monthly targets.
- Reviews demand calendar and pricing and establish actions to fill the gaps in need periods.
- Monitor budget and drive upsell products and services.
- Negotiate food and beverage prices, function space, and hotel services within approved departmental booking guidelines.
- Create and implement sales action plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.
- To own key accounts in their area of remit & to actively maintain relationships with those key local customers.
- To set and monitor effective targets for sales & events team members and manage team performance on a quarterly basis and provide adequate coaching and training.
- To target new business opportunities for the hotel.
- To manage negotiations and contracting through Delphi, Lanyon, Cvent and RFP processes.
- To play an active part in supporting the team to convert key opportunities as and when required.
- To play an active part in networking with the M&L and Graduate Sales Team & Global Accounts Managers to increase awareness for the hotel needs and objectives and drive inbound business.
What Are We Looking For From You
- Hotel sales management experience – minimum 3 years
- Excellent communication and presentation skills
- Ability to work across all key stakeholders effectively
- Knowledge of all market segments and total sales revenues
- Experience of delivering strategies and working with targets
- Strong customer relationship management skills and ability to negotiate
- Knowledge of revenue management
Director of Sales - Scotland in London employer: Marine & Lawn
Marine and Lawn Hotels offers a dynamic and supportive work environment for the Director of Sales role in Scotland, where you will lead a passionate team dedicated to excellence in hospitality. With a focus on employee growth and development, the company provides ample opportunities for professional advancement while fostering a culture of collaboration and innovation. Located in some of the world's most prestigious golfing destinations, employees enjoy unique advantages such as networking with industry leaders and being part of a brand that values bespoke experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Sales - Scotland in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, attend events, and join relevant groups. The more people you know, the better your chances of landing that Director of Sales role.
✨Tip Number 2
Showcase your achievements! When you get the chance to chat with potential employers, highlight your past successes in sales management. Use specific examples to demonstrate how you've driven revenue and built strong relationships.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to Marine & Lawn Hotels and express your interest in the Director of Sales position. A personal touch can make all the difference!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in hotel sales and revenue management. This will not only boost your confidence but also show potential employers that you're committed to growing in your career.
We think you need these skills to ace Director of Sales - Scotland in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Director of Sales role. Highlight your experience in hotel sales management and any relevant achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the role and how your skills match what we're looking for. Be sure to mention your experience with key stakeholders and sales strategies.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to drive revenue and manage teams effectively. Numbers speak volumes, so include metrics where possible to show your impact!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Marine & Lawn Hotels!
How to prepare for a job interview at Marine & Lawn
✨Know Your Numbers
As a Director of Sales, you'll need to demonstrate your understanding of sales metrics and revenue management. Brush up on key performance indicators relevant to the hospitality industry, such as occupancy rates and average daily rates. Be ready to discuss how you've used data to drive sales strategies in your previous roles.
✨Showcase Your Leadership Skills
This role involves managing a team, so it's crucial to highlight your leadership experience. Prepare examples of how you've coached teams to meet targets and fostered a positive work environment. Think about specific challenges you've faced and how you overcame them while motivating your team.
✨Understand the Market
Marine & Lawn Hotels operate in distinguished golfing destinations, so do your homework on the local market. Familiarise yourself with competitors, trends, and customer preferences in Scotland's hospitality sector. This knowledge will help you tailor your sales strategies and show that you're genuinely interested in the role.
✨Prepare for Negotiation Scenarios
Negotiation is a key part of this job, so be prepared to discuss your approach to negotiating contracts and pricing. Think of past experiences where you successfully negotiated terms that benefited both your company and the client. Practising these scenarios can help you feel more confident during the interview.
