At a Glance
- Tasks: Lead and manage the Sales and Events Team across stunning Scottish hotels.
- Company: Marine & Lawn Hotels, a collection of bespoke hotels in top golfing destinations.
- Benefits: Bonus scheme, pension enrolment, meal on shift, and family hotel discounts.
- Other info: Positive team environment and commitment to diversity.
- Why this job: Join a dynamic team and drive sales strategies in a beautiful setting.
- Qualifications: 3+ years in hotel sales management with strong communication skills.
The predicted salary is between 60000 - 80000 € per year.
Marine and Lawn Hotels are seeking an experienced Director of Sales to cover Scotland. Marine & Lawn Hotels & Resorts is a collection of bespoke hotels in the world’s most distinguished golfing destinations.
The Role
As a Director of Sales for Scotland, you will lead and manage the Sales and Events Team at each location to its fullest potential, ensuring both the current and future needs of the business are met. You will work with the General Managers, the Revenue team, and the Regional Director of Sales for Europe to continuously align and devise sales strategies and activities to retain and grow the business and maximise revenue in all sales segments.
Duties and Responsibilities
- Lead and manage the Sales and Events department across the Scottish Marine & Lawn properties.
- Work with the General Manager, Revenue and RDOS to align and devise sales strategies.
- Manage key internal and external stakeholders.
- Monitor team’s performance and coach the team to achieve monthly targets.
- Review demand calendar and pricing and establish actions to fill gaps in need periods.
- Monitor budget and drive upsell products and services.
- Negotiate food and beverage prices, function space, and hotel services.
- Create and implement sales action plans that drive measurable incremental occupancy and increase average rates.
- Own key accounts and maintain relationships with local customers.
- Set and monitor effective targets for sales & events team members.
- Target new business opportunities for the hotel.
- Manage negotiations and contracting through Delphi, Lanyon, Cvent and RFP processes.
- Support the team to convert key opportunities as required.
- Network with the M&L and Graduate Sales Team & Global Accounts Managers.
What Are We Looking For From You
- Hotel sales management experience – minimum 3 years.
- Excellent communication and presentation skills.
- Ability to work across all key stakeholders effectively.
- Knowledge of all market segments and total sales revenues.
- Experience of delivering strategies and working with targets.
- Strong customer relationship management skills and ability to negotiate.
- Knowledge of revenue management and account profitability.
- Strong organisational skills, effective decision making skills and problem solving skills.
- Financial management skills and commercial knowledge delivering budgeted figures.
- Ability to support, develop and implement successful sales strategies.
- Knowledge of the Scottish Market - preferable.
- Knowledge of Delphi, Opera & or HMS - desirable.
The Perks
- Bonus scheme.
- Enrolment in pension from Day 1 for all eligible team members.
- Meal on each shift in a dedicated team member restaurant.
- Access to everyday discounts from high street retailers.
- Discounted hotel room rates for you and your family (T&C apply).
- Refer a Friend Scheme.
- Access to participating in healthcare plans and insurance plans.
- Positive team working environment.
Equal Opportunities
We are committed to recruitment practices that do not discriminate against any job applicant because of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership and pregnancy and maternity. We value diverse cultures, ideas, and people as part of our core DNA.
Right to Work
In line with the Asylum and Immigration Act 1996, we do require all applicants to have the eligibility to live and work in the United Kingdom. Documentation will be required at interview stage.
Director of Sales - Scotland employer: Marine & Lawn
Marine & Lawn Hotels offers an exceptional work environment for the Director of Sales role in Scotland, where you will lead a dynamic team in some of the most prestigious golfing destinations. With a strong focus on employee growth, competitive benefits including a bonus scheme and discounted hotel rates, and a commitment to fostering a positive team culture, this is an ideal opportunity for those looking to make a meaningful impact in the hospitality industry.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Sales - Scotland
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join local business groups, or even hit up social media platforms like LinkedIn. The more people you know, the better your chances of landing that Director of Sales role.
✨Tip Number 2
Show off your skills! Prepare a killer presentation that highlights your past successes in sales management. Use real numbers and examples to demonstrate how you've driven revenue and built strong relationships. This will make you stand out when you meet potential employers.
✨Tip Number 3
Don’t just apply anywhere; focus on Marine & Lawn Hotels! Tailor your approach to their specific needs and values. Show them you understand their market and how you can contribute to their success. We recommend applying through our website for the best chance!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the Director of Sales position.
We think you need these skills to ace Director of Sales - Scotland
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Director of Sales role. Highlight your hotel sales management experience and any relevant achievements that align with the job description. We want to see how your skills can help us maximise revenue and grow the business!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role at Marine & Lawn Hotels. Share specific examples of how you've successfully led sales teams and developed strategies in the past. We love a good story!
Showcase Your Communication Skills:As a Director of Sales, excellent communication is key. Make sure your application reflects your ability to engage with various stakeholders. Whether it's through your CV or cover letter, let us see your strong presentation skills right from the start!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our amazing hotels and what we stand for!
How to prepare for a job interview at Marine & Lawn
✨Know Your Market
Before the interview, brush up on your knowledge of the Scottish market and its unique characteristics. Understand the key players, trends, and challenges in the hospitality sector, especially in relation to golf tourism. This will show that you’re not just a candidate but someone who’s genuinely interested in the role and the region.
✨Showcase Your Leadership Skills
As a Director of Sales, you'll be leading a team, so be prepared to discuss your leadership style and past experiences. Think of specific examples where you've successfully managed a team, met targets, or implemented sales strategies. Highlight how you coach and motivate your team to achieve their best.
✨Prepare for Negotiation Scenarios
Since negotiation is a key part of this role, come ready with examples of successful negotiations you've conducted in the past. Be prepared to discuss your approach to negotiating prices and contracts, and how you ensure both parties feel satisfied with the outcome.
✨Align with Company Values
Marine & Lawn Hotels value diversity and teamwork, so make sure to express how your personal values align with theirs. Share experiences that demonstrate your commitment to inclusivity and collaboration, and how you can contribute to a positive team environment.