At a Glance
- Tasks: Drive revenue through proactive sales and manage events for a stunning coastal hotel.
- Company: Marine Ballycastle, a scenic hotel focused on guest experience and commercial success.
- Benefits: Bonus scheme, pension enrolment, discounted stays, and a supportive work environment.
- Other info: Join a diverse team committed to inclusivity and professional growth.
- Why this job: Make a real impact in a vibrant setting while building strong client relationships.
- Qualifications: Experience in hotel sales or events, excellent communication, and strong organisational skills.
The predicted salary is between 30000 - 40000 € per year.
Marine Ballycastle is a well-positioned coastal hotel set in one of Northern Ireland’s most scenic locations, offering high-quality accommodation and a strong guest experience. This is a commercially focused role with real impact. As Sales & Events Manager, you will take ownership of driving revenue across key segments, building a strong pipeline of business, and maximising conversion from every opportunity. You will play a central role in strengthening the hotel’s market position and establishing it as a leading choice for leisure stays, corporate business, and events.
How you’ll make an impact
You will operate across both proactive and reactive sales, ensuring a consistent flow of new business while converting enquiries into confirmed revenue.
- Proactively generate new business across corporate, group, MICE, and leisure segments
- Manage and convert all incoming enquiries efficiently and professionally
- Build strong relationships with local and national clients to drive repeat business
- Work closely with the General Manager to deliver commercial objectives
- Ensure a seamless and professional client journey from enquiry through to delivery
What you’ll be doing
Proactive Sales
- Identify, target, and secure new business opportunities across all key segments
- Conduct regular sales activity including client meetings, calls, and networking
- Build and maintain a strong local market presence
- Represent the hotel at industry events, exhibitions, and trade shows
- Organise and host client visits, FAM trips, and hotel showrounds
Reactive Sales & Events
- Manage all group, meeting, and event enquiries from initial enquiry to conversion
- Prepare and issue proposals, contracts, and quotations accurately and in a timely manner
- Follow up all enquiries within agreed timeframes, including structured chase activity
- Coordinate with operational teams to ensure smooth delivery of events
- Work closely with Food & Beverage teams to develop and sell event packages
Commercial & Operational Focus
- Accurately record all enquiries, activity, and business within hotel systems
- Monitor competitor activity, market trends, and pricing strategies
- Provide regular sales reports and updates on performance and pipeline
- Maintain strong communication across departments to support delivery
- Support key revenue periods including weddings, seasonal events, and celebrations
What we’re looking for
- Previous experience in hotel sales and/or meetings & events
- Strong commercial awareness with a proactive, target-driven approach
- Proven ability to convert enquiries into confirmed business
- Excellent relationship-building and negotiation skills
- Highly organised with the ability to manage multiple priorities
- Confident communicator with a professional and personable approach
- Ability to work independently and collaboratively
- Good IT skills (knowledge of Opera or similar systems is advantageous)
- Knowledge of the local market is beneficial
What you’ll get in return
- Bonus scheme
- Pension enrolment from day one (subject to eligibility)
- Meals on shift
- Discounted hotel stays for you and your family (T&Cs apply)
- Refer a Friend scheme
- Supportive and collaborative working environment
Diversity & Inclusion
We are committed to creating an inclusive workplace where everyone feels valued and respected. We welcome applications from all backgrounds and ensure fair and equitable recruitment processes.
Right to Work
All applicants must have the legal right to live and work in the UK. Documentation will be required at interview stage in line with the Asylum and Immigration Act 1996.
Sales and Events Manager in Ballycastle employer: Marine & Lawn
Marine Ballycastle is an exceptional employer, offering a vibrant work culture in one of Northern Ireland's most picturesque coastal settings. As a Sales and Events Manager, you will benefit from a supportive environment that prioritises employee growth, with opportunities to build strong client relationships and drive significant revenue impact. Enjoy perks such as a bonus scheme, discounted hotel stays, and a commitment to diversity and inclusion, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Sales and Events Manager in Ballycastle
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with potential clients and other professionals. Building relationships is key in sales, so don’t be shy – get out there and make your presence known!
✨Tip Number 2
Follow up on every enquiry! Whether it’s a quick email or a phone call, showing that you care about the client’s needs can make all the difference. A timely follow-up can turn a maybe into a yes, so keep those lines of communication open.
✨Tip Number 3
Be proactive in your approach! Don’t just wait for enquiries to come in; actively seek out new business opportunities. Research local companies and organisations that might need event space or accommodation, and reach out to them directly.
✨Tip Number 4
Utilise our website to apply! We’ve got all the info you need about the role and the hotel. Plus, applying through our site gives you a better chance of standing out. So, take a few minutes to showcase your skills and experience – we can’t wait to hear from you!
We think you need these skills to ace Sales and Events Manager in Ballycastle
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Sales and Events Manager role. Highlight your experience in hotel sales and events, and don’t forget to showcase those relationship-building skills we’re after!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for our team. Mention specific examples of how you've driven revenue or managed successful events in the past.
Show Off Your Commercial Awareness:We love candidates who understand the market! In your application, mention any insights you have about local competitors or trends that could impact our business. It shows you’re proactive and engaged.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Marine & Lawn
✨Know Your Market
Before the interview, do your homework on the local market and competitors. Understand what makes Marine Ballycastle unique and how it stands out in the hospitality sector. This knowledge will help you demonstrate your commercial awareness and show that you're genuinely interested in the role.
✨Showcase Your Sales Skills
Prepare specific examples of how you've successfully generated new business or converted enquiries in previous roles. Be ready to discuss your proactive sales strategies and how you've built strong relationships with clients. This will highlight your target-driven approach and ability to deliver results.
✨Be Ready for Role-Play
Expect some role-play scenarios during the interview where you might need to handle a mock client enquiry. Practise how you would respond to different types of enquiries and how you would convert them into confirmed business. This will showcase your communication skills and professionalism.
✨Ask Insightful Questions
Prepare thoughtful questions about the hotel's current sales strategies, upcoming events, or how they measure success in this role. This not only shows your interest but also gives you a chance to assess if the hotel aligns with your career goals and values.
