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- Tasks: Lead creative marketing strategies to elevate our stunning coastal hotel.
- Company: Marine Ballycastle, a beautiful hotel with a relaxed atmosphere and stunning views.
- Benefits: Competitive salary, staff discounts, and a supportive team environment.
- Other info: Join a diverse team committed to creating unforgettable guest experiences.
- Why this job: Shape the brand of a unique hotel while making a real impact in hospitality.
- Qualifications: Experience in marketing, especially in hospitality, with strong digital skills.
The predicted salary is between 30000 - 40000 £ per year.
At Marine Ballycastle, we are proud to offer relaxed coastal hospitality in one of Northern Ireland’s most stunning locations. Overlooking the North Antrim coastline, our hotel is a destination for leisure guests, dining, and special occasions. We exist to create unforgettable experiences for every guest, every time. Whether it’s a memorable stay, a special event, or a standout dining experience, we take pride in how we bring our brand to life.
We are seeking a creative and commercially driven Marketing Manager to lead the marketing strategy for Marine Ballycastle. This is a hands‑on role where you’ll shape how the hotel is positioned in the market, driving awareness, bookings, and revenue across rooms, food & beverage, and events. You’ll work closely with the General Manager and wider team to deliver impactful campaigns and elevate the hotel’s presence locally and beyond.
What You’ll Do
- Develop and deliver a clear marketing strategy aligned to business goals
- Identify and target key markets including leisure, weddings, and corporate
- Manage and optimise the hotel website, ensuring engaging and SEO‑led content
- Plan and execute digital campaigns across social media, Google Ads, and email marketing
- Create compelling content including copy, imagery, and video
- Maintain strong brand consistency across all channels
- Manage PR activity, media relationships, and influencer partnerships
- Support revenue and sales activity through promotions, packages, and campaigns
- Track performance, analyse results, and optimise ROI
- Promote hotel events, weddings, and local partnerships
What We’re Looking For
- Proven experience in a marketing role, ideally within hospitality
- Strong digital marketing expertise (SEO, PPC, social media, email)
- Excellent communication and content creation skills
- Creative mindset with strong attention to detail
- Commercial awareness with the ability to analyse and act on data
- Ability to manage multiple projects and work independently
What We Offer
- Competitive salary based on experience
- Opportunity to shape and grow the brand of a well‑positioned coastal hotel
- A supportive and collaborative team environment
- Staff benefits and discounts
We are proud to be an equal opportunity employer. We value diversity and are committed to creating a workplace where everyone is treated fairly, respectfully, and without bias.
Marine Ballycastle is an independently owned coastal hotel overlooking the North Antrim coastline, offering relaxed hospitality and stunning sea views. Professionally managed by Schulte Hospitality Group, we combine local character with global expertise. We’re proud to create a welcoming environment for both our guests and our team.
Marketing Manager in Ballycastle employer: Marine & Lawn
Contact Detail:
Marine & Lawn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Ballycastle
✨Tip Number 1
Get to know the company inside out! Research Marine Ballycastle, its values, and its unique offerings. This way, when you get that interview, you can show how your creative marketing ideas align perfectly with their vision.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend local events. Building relationships can give you insider info and might just land you a referral, which is always a bonus!
✨Tip Number 3
Show off your skills! Create a portfolio showcasing your best marketing campaigns, especially those relevant to hospitality. Bring it along to interviews to demonstrate your expertise and creativity.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Marine Ballycastle team.
We think you need these skills to ace Marketing Manager in Ballycastle
Some tips for your application 🫡
Show Your Creativity: As a Marketing Manager, creativity is key! Make sure your application reflects your unique style and ideas. Use engaging language and showcase your innovative thinking right from the start.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight your experience in hospitality marketing and how it aligns with our goals at Marine Ballycastle. We want to see how you can make an impact!
Highlight Digital Skills: Since we’re all about digital marketing, be sure to emphasise your expertise in SEO, PPC, and social media. Share specific examples of campaigns you've managed and the results you've achieved to show us what you can bring to the table.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important details about the role!
How to prepare for a job interview at Marine & Lawn
✨Know Your Audience
Before the interview, take some time to research Marine Ballycastle. Understand their brand values, target markets, and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in how you can contribute to their marketing strategy.
✨Showcase Your Creativity
As a Marketing Manager, creativity is key! Prepare examples of past campaigns you've led or contributed to, especially those that had a measurable impact. Bring along any visuals or content you've created to demonstrate your skills in action.
✨Be Data-Driven
Highlight your ability to analyse data and optimise marketing efforts. Be ready to discuss specific metrics you've tracked in previous roles, such as ROI on campaigns or engagement rates on social media. This shows you understand the commercial side of marketing.
✨Ask Insightful Questions
Prepare thoughtful questions about the hotel’s current marketing strategies and future goals. This not only shows your interest but also gives you a chance to demonstrate your strategic thinking. For example, ask about their approach to targeting leisure versus corporate markets.