We are looking for a creative and commercially driven Marketing Manager to join the team at Marine Hotel Ballycastle on a temporary contract.
Reporting to the General Manager, you will lead the hotel’s marketing strategy, increasing brand awareness, driving room bookings and promoting our restaurant, events and guest experiences. This is an exciting opportunity for someone who combines strategic thinking with hands-on delivery and has a passion for travel and hospitality.
Key Responsibilities
Marketing Strategy & Planning
- Develop and implement a comprehensive marketing plan aligned with business goals
- Identify target markets (leisure, weddings, corporate) and tailor campaigns accordingly
- Monitor market trends, competitor activity, and customer insights
Digital Marketing
- Manage the hotel’s website, ensuring content is up to date, engaging, and optimised for SEO & GEO.
- Plan and execute digital campaigns across channels such as Instagram, Facebook, and Google Ads
- Oversee email marketing campaigns and CRM activity
Content & Brand Management
- Create compelling content (copy, images, video) that reflects the brand identity
- Maintain brand consistency across all marketing materials
- Manage PR & influencer opportunities, media relations, and partnerships
Sales & Revenue Support
- Work closely with the revenue and sales teams to drive occupancy and revenue
- Promote special offers, packages, and seasonal campaigns
- Track campaign performance and ROI, adjusting strategies as needed
Events & Local Partnerships
- Promote weddings, conferences, and local events hosted at the hotel
- Build relationships with local tourism bodies and businesses to increase visibility
Skills & Experience
- Proven experience in a marketing role, preferably in hospitality
- Strong digital marketing skills (SEO, PPC, social media, email marketing)
- Excellent written and verbal communication skills
- Creative mindset with strong attention to detail
- Analytical skills with the ability to interpret data and optimise campaigns
- Ability to manage multiple projects and work independently
Qualifications
- Degree in Marketing, Business, or a related field (preferred)
- Relevant certifications in digital marketing are a plus
What We Offer
- Competitive salary (based on experience)
- Opportunity to shape and grow the brand of a well-known coastal hotel
- Supportive team environment
- Staff benefits and discounts
If you are an adaptable and enthusiastic marketing professional who can make an immediate impact, we would love to hear from you.
We are proud to be an equal opportunity employer. We value diversity and are committed to creating a workplace where everyone is treated fairly, respectfully, and without bias.
to have the eligibility to live and work in the United Kingdom.
About Us
Marine Ballycastle is an independently owned coastal hotel overlooking the North Antrim coastline, offering relaxed hospitality and stunning sea views. Professionally managed by Schulte Hospitality Group, we combine local character with global expertise. We’re proud to create a welcoming environment for both our guests and our team.
Marketing Manager - Temporary contract in Ballycastle employer: Marine Ballycastle
At Marine Ballycastle, we pride ourselves on fostering a supportive and inclusive team culture where every member is empowered to grow and develop their culinary skills. With competitive salaries, comprehensive training, and unique perks like discounts on stays and dining, we ensure that our Commis Chefs not only contribute to unforgettable guest experiences but also thrive in their careers amidst the stunning backdrop of the North Antrim coastline.
