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- Tasks: Lead creative marketing strategies to elevate our stunning coastal hotel.
- Company: Marine Ballycastle, a beautiful hotel with a focus on unforgettable guest experiences.
- Benefits: Competitive salary, staff discounts, and a supportive team environment.
- Other info: Join a diverse team committed to creating a welcoming workplace.
- Why this job: Shape the brand of a well-positioned hotel while enjoying the coastal lifestyle.
- Qualifications: Experience in marketing, especially in hospitality, with strong digital skills.
The predicted salary is between 30000 - 40000 £ per year.
At Marine Ballycastle, we are proud to offer relaxed coastal hospitality in one of Northern Ireland’s most stunning locations. Overlooking the North Antrim coastline, our hotel is a destination for leisure guests, dining, and special occasions. We exist to create unforgettable experiences for every guest, every time. Whether it’s a memorable stay, a special event, or a standout dining experience, we take pride in how we bring our brand to life.
We are seeking a creative and commercially driven Marketing Manager to lead the marketing strategy for Marine Ballycastle. This is a hands-on role where you’ll shape how the hotel is positioned in the market, driving awareness, bookings, and revenue across rooms, food & beverage, and events. You’ll work closely with the General Manager and wider team to deliver impactful campaigns and elevate the hotel’s presence locally and beyond.
What You’ll Do- Develop and deliver a clear marketing strategy aligned to business goals
- Identify and target key markets including leisure, weddings, and corporate
- Manage and optimise the hotel website, ensuring engaging and SEO-led content
- Plan and execute digital campaigns across social media, Google Ads, and email marketing
- Create compelling content including copy, imagery, and video
- Maintain strong brand consistency across all channels
- Manage PR activity, media relationships, and influencer partnerships
- Support revenue and sales activity through promotions, packages, and campaigns
- Track performance, analyse results, and optimise ROI
- Promote hotel events, weddings, and local partnerships
- Proven experience in a marketing role, ideally within hospitality
- Strong digital marketing expertise (SEO, PPC, social media, email)
- Excellent communication and content creation skills
- Creative mindset with strong attention to detail
- Commercial awareness with the ability to analyse and act on data
- Ability to manage multiple projects and work independently
- Competitive salary based on experience
- Opportunity to shape and grow the brand of a well-positioned coastal hotel
- A supportive and collaborative team environment
- Staff benefits and discounts
We are proud to be an equal opportunity employer. We value diversity and are committed to creating a workplace where everyone is treated fairly, respectfully, and without bias.
About Us: Marine Ballycastle is an independently owned coastal hotel overlooking the North Antrim coastline, offering relaxed hospitality and stunning sea views. Professionally managed by Schulte Hospitality Group, we combine local character with global expertise. We’re proud to create a welcoming environment for both our guests and our team.
Marketing Manager in Ballycastle employer: Marine Ballycastle
Contact Detail:
Marine Ballycastle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Ballycastle
✨Tip Number 1
Network like a pro! Reach out to people in the hospitality industry, especially those connected to Marine Ballycastle. Attend local events or join online groups where you can chat with potential colleagues and get insider info about the company.
✨Tip Number 2
Show off your creativity! When you get the chance to meet the team or during interviews, bring examples of your past marketing campaigns. Whether it’s a stunning social media post or a clever email campaign, let your work speak for itself.
✨Tip Number 3
Be ready to discuss data! Since the role requires commercial awareness, brush up on how you've used analytics to drive marketing decisions in the past. Be prepared to share specific examples of how your strategies improved ROI.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Marine Ballycastle team. Don’t miss out on this opportunity!
We think you need these skills to ace Marketing Manager in Ballycastle
Some tips for your application 🫡
Show Your Creativity: As a Marketing Manager, creativity is key! Make sure your application reflects your unique style and ideas. Use engaging language and showcase your innovative thinking right from the start.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight your experience in hospitality marketing and how it aligns with our goals at Marine Ballycastle. We want to see how you can make an impact!
Highlight Digital Skills: Since we’re all about digital marketing, be sure to emphasise your expertise in SEO, PPC, and social media. Share specific examples of campaigns you've managed and the results you've achieved to show us what you can bring to the table.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important details about the role!
How to prepare for a job interview at Marine Ballycastle
✨Know Your Audience
Before the interview, take some time to research Marine Ballycastle and its unique offerings. Understand their brand values and how they position themselves in the market. This will help you tailor your responses and show that you're genuinely interested in contributing to their vision.
✨Showcase Your Creativity
As a Marketing Manager, creativity is key! Prepare examples of past campaigns you've led, especially those that drove engagement and revenue. Be ready to discuss your thought process and how you can bring fresh ideas to Marine Ballycastle's marketing strategy.
✨Demonstrate Digital Savvy
Given the emphasis on digital marketing in the job description, brush up on your SEO, PPC, and social media skills. Be prepared to discuss specific tools and strategies you've used in the past, and how you can apply them to enhance the hotel's online presence.
✨Prepare Questions
Interviews are a two-way street! Prepare thoughtful questions about the hotel’s current marketing efforts, challenges they face, and how you can help. This not only shows your interest but also gives you insight into whether this role is the right fit for you.