Content Marketing Executive

Overview

Are you a passionate Content Marketer looking for your next opportunity? We’d love to hear from you!

As a result of continued growth and development within the Marketing Department, we are searching for a talented Content Marketing creator to join our head office team based in Leeds.

Would you thrive in an open environment with a culture focused on delivering exceptional care for those that live with us? This role is ideal for someone motivated about storytelling through long-form, educational and brand-led content, with a keen eye for detail to communicate with confidence across our diverse audience.

Working with several internal stakeholders, this role would play a key part in the continual development of the Marketing strategy across print and digital platforms within the Group.

With almost 80 Care Homes and an impressive newbuild programme, we offer a challenging and rewarding environment for proactive and innovative individuals to flourish and develop.

Key Tasks

• Own and evolve the brands tone of voice across all long-form content.
• Develop a content calendar aligned to strategic campaigns, seasonal priorities, and internal initiatives.
• Lead the production of educational guides, leadership articles, brochures, and campaign assets.
• Collaborate with design and digital teams to deliver high-impact, multi-channel content.
• Support the development of dementia specific materials and lifestyle storytelling.
• Work with PR partner to pitch stories, secure coverage, and respond to media opportunities.

What are we looking for?

• Proven experience in content marketing, editorial or communications roles.
• Strong writing, editing and storytelling skills.
• Ability to manage multiple stakeholders and projects simultaneously.
• Experience working in/ with the healthcare, care or regulated sectors. (advantageous)
• Familiarity with dementia care or healthcare communications (advantageous).
• Knowledge of video production and visual storytelling (advantageous).

Our Benefits

• Simply Health – company funded, providing cashback for prescriptions, optical and dental costs 24/7 virtual GP access plus more for you and up to 4 children*
• Benefits platform – discounts across multiple retailers, leisure providers, hospitality etc.
• Pension Scheme with Royal London
• Flexible working patterns
• Cycle to work scheme**
• Service recognition
• Training support and development opportunities
• Employee Assistance Programme
• Wellbeing support
• Discounted gym membership
• 25 days holiday with the option to purchase more

*Benefits require completion of a 12-week probationary period before they can be accessed.

**Benefit subject to deduction not taking colleague below National Living Wage